Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal E-JRM
Yesi Umita Sari
Universitas Islam Malang
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis E-Marketing, Effectiveness Of Advertising Dan Brand Awareness Terhadap Keputusan Pembelian Yesi Umita Sari; Achmad Agus Priyono; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This research was conducted to analyze the effect of E-marketing, Effectiveness of advertising and Brand awareness on Khayrscarf Official. This research uses explanatory research with a quantitative approach. The source of data in this study is primary data derived from distributing questionnaires to Khayrscarf Official consumers and secondary data derived from documents, journals, previous research and other sources. The population used in this study was 154,600 taken from social media followers. The sampling technique in this study used purposive sampling and 100 samples were obtained using the method of randomly distributing questionnaires and the questionnaires distributed in this study used a Likert scale. Data were analyzed using multiple linear regression as measured by SPSS. Hypothesis testing using the t test and f test. The results showed that E-marketing, Effectiveness of advertising and Brand awareness had a simultaneous effect on purchasing decisions and partially E-marketing, Effectiveness of advertising and Brand awareness had a positive and significant effect on purchasing decisions. Keywords: E-marketing, Effectiveness of advertising dan Brand awareness
Co-Authors Achmad Agus Priyono Ita Athia