Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal E-JRM
Zahrotul Nadiah
Universitas Islam Malang
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Peran Brand Image, Brand Trust Dan Kualitas Informasi Terhadap Keputusan Pembelian Di Tiktok Shop (Studi Kasus Remaja Kota Malang) Zahrotul Nadiah; Nur Hidayati; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study aims to analyze the role of Brand Image, Brand Trust, and Information Quality on purchasing decisions at the tiktok shop for Malang City Youth. The sampling method used is maholtra. The population of this research is Malang City Teenagers and the number of samples is 64 respondents. The analysis used is multiple linear regression. The results of the study show that Brand Image and Brand Trust have no significant effect on Purchasing Decisions, while the Information Quality variable has a significant effect on Purchasing Decisions. Keywords: Brand Image, Brand Trust and Information Quality, Purchasing Decision
Co-Authors Fahrurrozi Rahman Nur Hidayati