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All Journal Al-Kharaj: Journal of Islamic Economic and Business E-JRM
Salman AL Farizy
Universitas Islam Malang
Economics, Econometrics & Finance

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Pengaruh Kualitas Produk, Lokasi Dan Tata Letak Terhadap Keputusan Pembelian Pada Super Indo Tlogomas (Studi Kasus Mahasiswa Fakultas Ekonomi dan Bisnis) Salman AL Farizy; Eka Farida; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract  This study aims to determine and analyze the influence of product quality, location and layout on purchasing decisions at Super Indo Tlogomas. The type of approach taken is a quantitative approach. With the type of explanatory research. The population in this study is students of the faculty of economics and business. The samples used in this study were 95 samples. The data used is primary data using questionnaires. The data analysis methods used are instrument tests: validity and reliability tests, normality tests, classical assumption tests: multicollinearity tests and heteroscedasticity tests, multiple linear regression analysis, hypothesis tests: simultaneous tests, partial tests and coefficients of determination. From the results of the study simultaneously obtained the results that product quality, location and layout have a significant effect on purchasing decisions. Product quality has a significant positive effect on purchasing decisions. Location has a significant positive effect on purchasing decisions. The layout has a positive insignificant effect on purchasing decisions. Keywords: Product Quality, Location, Layout and Purchasing decision.
The Effect of Market Orientation And Entrepreneurship Orientation on Marketing Performance Mediated By Marketing Capability (A Study of the Furniture Industry in Probolinggo Regency) Salman AL Farizy; Nur Hidayati; Siti Asiyah
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9226

Abstract

The purpose of this study is to examine the effect of market orientation and entrepreneurial orientation on marketing performance through marketing capability (a case study in the industry in Probolinggo Regency). This study uses a quantitative approach with primary data from 73 respondents collected using purposive sampling. The analysis tool used is SEM-PLS with SmartPLS software. The results show that market orientation and entrepreneurial orientation have a significant positive effect on marketing capability, but market orientation and entrepreneurship have no direct effect on marketing performance. Marketing capability has a significant positive effect on marketing performance. Furthermore, market orientation and entrepreneurial orientation through marketing capability have a significant positive effect on marketing performance. The results of this study indicate the importance of improving market orientation and entrepreneurial orientation to build marketing capability, while marketing capability can enhance marketing performance. Further research is expected to use broader variables such as product innovation, product quality, and price.
Co-Authors Eka Farida Khalikussabir, Khalikussabir Nur Hidayati Siti Asiyah