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Analisis Pengaruh Profitabilitas, Likuiditas, Ukuran Perusahaan dan Kebijakan Dividen Terhadap Nilai Perusahaan Dengan Struktur Modal Sebagai Variabel Moderasi Rani Miranda Sagita; Iwan Kusuma Negara; Iwan Kusmayadi
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 4 No. 2 (2023): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v4i2.458

Abstract

This study aims to analyze the effect of Profitability, Liquidity, Company Size and Dividend Policy on Firm Value with Capital Structure as a moderating variable in property and real estate sector companies listed on the IDX for the 2017-2021 period. The type of research used is associative research with a quantitative approach. The population in this study are all property and real estate sector companies listed on the Indonesia Stock Exchange totaling 83 companies. Sampling in this study using the method purposive sampling with certain criteria, namely as many as 8 companies. The analytical tools used are descriptive statistical tests, classic assumption tests, hypothesis testing and Moderated Regression Analysis (MRA). The results of this study indicate that Profitability (ROA) and Dividend Policy (DPR) have a not significant positive effect on Firm Value (PBV), Liquidity (CR) have an insignificant negative effect on Firm Value and Firm Size (SIZE) have a significant negative effect on firm value. Capital Structure (DER) is not able to moderate the effect of Profitability, Liquidity and Firm Size on Firm Value. However, it is able to moderate the effect of dividend policy on firm value
Digital marketing Strategies for Melon Agri-Tourism Development in Supporting Sustainable Tourism Villages Laila Wardani; Iwan Kusmayadi; Djoko Suprayetno; Muhammad Ahyar; Eka Agustiani
Unram Journal of Community Service Vol. 7 No. 2 (2026): June
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v7i2.1648

Abstract

Community service activities were conducted at Desa Wisata Kebon Ayu with a focus on implementing digital marketing strategies in the development of melon Agri-tourism to support a sustainable tourism village. The urgency of this program was based on the limited ability of tourism managers to utilize digital media as a promotional and marketing communication tool, resulting in the melon Agri-tourism potential not being widely recognized by the public and tourists. In addition, the rapid development of information technology and the growing trend of experience-based tourism require tourism village managers to adapt to more modern, creative, and sustainable marketing strategies. The objective of this activity was to improve the capacity of melon Agri-tourism managers in implementing digital marketing strategies to enhance tourism attractiveness and support the sustainability of the tourism village. The program was implemented using a participatory approach consisting of field observation, needs identification, socialization, training, and mentoring. The training materials included tourism business management, destination branding, social media utilization, digital promotional content creation, and online platform-based marketing strategies. The community service activity in Kebon Ayu Tourism Village generated several positive impacts on melon Agri-tourism managers and tourism village development. The managers became more capable of building a more attractive and informative tourism destination brand. This activity also encouraged the establishment of tourism management practices that are more adaptive to technological developments and tourism market demands. As a result, it is expected to increase tourist visits and provide economic benefits to the local community.
The Moderating Role of Board Characteristics in the Relationship Between Firm Factors and ESG Performance in Indonesia Juan Kurnia; Iwan Kusmayadi
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 6 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i6.9553

Abstract

This study aims to analyze the influence of firm-specific characteristics namely firm size, firm age, profitability (ROA), and leverage (DAR)on Environmental, Social, and Governance (ESG) performance, with the Board Size of Commissioners (BSC) and Board Independence of Commissioners (BIC) as moderating variables. The research employs a quantitative causal approach using secondary data from 78 non-financial companies listed on the Indonesia Stock Exchange during 2019–2023, generating 390 firm-year observations. Data were analyzed using multiple linear regression with the Moderated Regression Analysis (MRA) method through SPSS 26. The results indicate that firm age positively and significantly affects ESG performance, while profitability (ROA) has a significant negative influence. Firm size and leverage show no significant effects. Furthermore, BSC strengthens the relationship between firm size and profitability with ESG, whereas BIC enhances the link between profitability and ESG performance. These findings highlight the critical role of corporate governance mechanisms in aligning financial objectives with sustainability goals, providing valuable insights for companies and policymakers to improve ESG governance practices in Indonesia.