Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal of Indonesian Management
Dewi Sri Rahayu
Universitas Perjuangan, Tasikmalaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence Of Lifestyle And Customer Experience On Purchasing Decision Brand Handphone Iphone (Survey on iPhone Brand Mobile Phone Users at Tasikmalaya City) Dewi Sri Rahayu; Ari Arisman; Depy Muhamad Pauzy
Journal of Indonesian Management (JIM) Vol. 3 No. 3 (2023): September
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i3.1423

Abstract

This purpose of this study to determine the influence of lifestyle and customer experience on purchasing decision brand handphone iPhone (Survey on iPhone Brand mobile Phone users at Tasikmalaya City). The method used is a quantitative method with a research sample of 100 respondents who are a iPhone mobile users at Tasikmalaya City. The data is used primary data and secondary data. The analitytical tool in this research is multiple regression using by SPSS version 25. The result showed that simultaneously lifestyle and customer experience has a significant influence on purchasing decision. Partially lifestyle has negative and unsignificant influence on purchasing decision. Partially customer experience has positive and significant on purchasing decision.
Co-Authors Ari Arisman Depy Muhamad Pauzy