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All Journal Journal of Indonesian Management
Gilang Dayu Pangestu
Universitas Perjuangan, Tasikmalaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Influence Of Price Perception And Service Quality On Consumer Satisfaction (Survey on Consumer Alfa Studios at Tasikmalaya City) Gilang Dayu Pangestu; Ari Arisman; Suci Putri Lestari
Journal of Indonesian Management (JIM) Vol. 3 No. 3 (2023): September
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i3.1431

Abstract

This purpose of this study to determine the influence of price perception and service quality on consumer satisfaction (Survey on Consumer Alfa Studios at Tasikmalaya City). The method used is a quantitative method with a research sample of 100 respondents who are a consumer Alfa Studios at Tasikmalaya City. The data is used primary data and secondary data. The analitytical tool in this research is multiple regression using by SPSS version 25. The result showed that simultaneously price perception and service quality has a significant influence on consumer satisfaction. Partially price perception has positive and significant influence on consumer satisfaction. Partially service quality has positive and significant on consumer satisfaction.
Co-Authors Ari Arisman Suci Putri Lestari