Musyorafah Musyorafah
Universitas Hasanuddin

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REPRESENTASI GAYA HIDUP GENERASI STROBERI PADA INSTAGRAM Musyorafah Musyorafah; Muhammad Hasyim; Andi Faisal
Jurnal Ilmiah Global Education Vol. 4 No. 3 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 3, September 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i3.1208

Abstract

The purpose of this study is to represent the lifestyle of the strawberry generation on Instagram. The basic theory used is representation theory which is used to analyze the lifestyle of the strawberry generation through identity construction. The results of this study indicate that the strawberry generation displays lifestyle as an identity on Instagram. Identity shown through photos, videos, captions and music. The results of this study indicate that the lifestyle of the strawberry generation in culinary, vacation, gadgets and fashion shows an identity that is like things that are instant, practical, fragile, consumptive, contemporary, and like technology