Metasebia Adula
Bule Hora University, Ethiopia

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Qualitative Analysis with MAXQDA: Effect of HRM Practices on Organization Performance with Mediation of Employees' Work Attitude in Textile Industries of Ethiopia Metasebia Adula; Shashi Kant; Zerihun Ayenew Birbirsa
Advanced Qualitative Research Vol. 1 No. 1 (2023): Advanced Qualitative Research
Publisher : RSF Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/aqr.v1i1.1349

Abstract

Businesses cannot ignore the critical issue of employee work attitude since it affects how committed both current employees and recruits are to the company. It is now simpler to access many resources, especially with the advancement of technology. However, locating motivated human resources has never been as simple. Now that motivated individuals have been found, performance appraisal to, and worked with for a while, a critical role has been assigned to employee commitment. In this vein, the study's goal is to look into how HRM procedures help recruit individuals to the company for job openings. The study employed content analysis, a qualitative analytical technique. The results of this investigation were made accessible using the MAXQDA 2020 software tool. The study outcomes revealed a significant overlap in the usage of employee commitment and human resource management ideas. The study's findings have led to a better understanding of how organizations can use employee commitment and effective external rewards to attract motivated workers. It has been observed that this contact helps the business selection, which has been crucial in raising the company's visibility, favorability, and dependability.
Entrepreneurial Innovation Mediating among Marketing Strategies and Venture Sustainability in Ethiopia's Shashi Kant; Metasebia Adula; Fisseha Dejene Yadete; Kebede Asefa
International Journal of Entrepreneurship, Business, and Creative Economy Vol. 3 No. 2 (2023): July
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijebce.v3i2.1062

Abstract

This research aimed to examine, in the context of an African company, the effects of its marketing approach predictors on enterprise sustainability as measured by organisation performance. The researchers developed several strategies and statistics that were both descriptive and inferential. The sampling approach incorporated both probabilities and non-probability components and used a simple random sampling procedure. The data for this study was provided by Oromia International Bank, a representative organisation in Ethiopia, by investigating 426 of its customer base, including those working in modern organisations and sectors at the Bule-Hora branch. The investigation's final findings demonstrate that organisational sustainability is deteriorating and fewer marketing tactics are being implemented. The leading causes of these findings are a lack of worker dedication, a hostile work atmosphere, weak leader competency, and slow adoption of new technology. Related predictors were one of the main problems when entrepreneurial breakthrough mediation was implemented. A leader's ability is one of the most promising strategies for promoting organisational sustainability in Ethiopia. The researchers provided the appropriate body with recommendations on how to handle the predictions, resolve the problems encountered during the execution of marketing strategies, and eventually provide effective marketing strategy compliance and strong organisation sustainability.