Article Per Year (5 Year)
p-Index From 2020 - 2025
0.702
P-Index
This Author published in this journals
All Journal Ulil Albab
Lina Kumala Sari
Universitas Muhammadiyah Jember
Religion Humanities Economics, Econometrics & Finance Education Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Promosi Dan Cita Rasa terhadap Kepuasan Pelanggan C’Bezt Friedchicken Jalan Kalimantan Jember Lina Kumala Sari; Seno Sumowo; Jekti Rahayu
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 2 No. 10: September 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v2i10.2218

Abstract

Understanding the influence of promotion, price and brand image on customer satisfaction C'bezt Friedchicken Kalimantan street Jember is the purpose of this study, where many customers complain about expensive prices and are not comparable to the satisfaction received, the types used are primary data and secondary data, then analytical tools using data instrument tests, multiple linear regression and classical assumption tests, The results of this study state that promotion, price and taste have a positive and significant impact on customer satisfaction at C'best friedchicken Kalimantan street Jember.
Co-Authors Jekti Rahayu Seno Sumowo