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All Journal Value : Journal of Management and Business Jurnal Manajemen Pemasaran dan Perilaku Konsumen
Muhamad Zaki Iftikar
Management, Faculty of Economics and Business, Brawijaya University, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Analisis Penentuan Strategi Bersaing pada Bisnis Usaha Kafe Omah Koempoel Iftikar, Muhamad Zaki; Utama, Afwan Syahru; Rahmadhi, Nanda Supraba; Yuananto, Muhammad Naufal; Pratama, Reyhan Atallah Syah; Wardani, Salsabilah Herman Putri
Value : Journal of Management and Business Vol. 7 No. 1 (2022): Value : Journal of Management and Business
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/value.v7i1.7233

Abstract

Omah Koempoel is one of the cafes in Batu Tourism City that has many customers because it provides a natural and contemporary cafe concept through neatly arranged joglo-joglo buildings. Because it has many competitors and must be able to satisfy every customer who comes, Omah Koempoel needs to find a strategy to help win the cafe business in Batu Tourism City. The method that used in this study is a strategic management matrix formulation consisting of 3 stages or stages, namely the Input Stage with the Internal Factor Evaluation (IFE) Matrix and the External Factor Evaluation (EFE) Matrix; the Matching Stage using Internal External Matrix (IE) analysis, and the Decision Stage using the QSPM Matrix (Quantitative Strategic Planning Matrix). The results of this study get alternative strategies that Omah Koempoel can use is a development strategy by expanding its market share, expanding business locations, expanding business in other sectors, finding suitable and appropriate locations for the establishment of new businesses, maximizing digital media that is currently developing this, as well as being more active and aggressive in promoting the products offered.
Pengaruh Aksesibilitas, Fasilitas, dan Persepsi Risiko Terhadap Revisit Intention Iftikar, Muhamad Zaki; Puspaningrum, Astrid
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.1.10

Abstract

Revisit intention is one of the forms of tourist loyalty, and loyalty is a prominent indicator with long-term impacts on the development of tourism destinations. Accessibility determines how easily tourists can reach a destination, and the ease enhances revisit intention. Meanwhile, tourism facilities simplify the destination’s effort to provide services for its visitors’ activities, encouraging their revisit intention. In addition, perceived risk is one of the essential variables for tourists in their traveling decisions. The objective of this research is to analyze and explain the effects of accessibility, facility, and perceived risk on the intention of tourists from Malang City to revisit Balekambang beach. The population of this explanatory research is Malang people who have visited the beach. Using non-probability sampling method and purposive sampling technique, 140 people with the minimum age of seventeen years who have visited the beach at least once were selected as the respondents. The results of the data analysis through multiple linear regression suggest that accessibility, facility, and perceived risk significantly influence the revisit intention.   Abstrak Revisit Intention merupakan salah satu bentuk loyalitas wisatawan, dan loyalitas merupakan indikator keberhasilan yang penting dalam pengembangan destinasi pariwisata yang dapat berdampak pada jangka panjang. Aksesibilitas menentukan mudah atau tidaknya lokasi untuk dijangkau wisatawan sehingga mempengaruhi niat berkunjung kembali. Fasilitas wisata mempermudah dalam melayani aktivitas atau kegiatan wisatawan sehingga mendorong niat berkunjung kembali wisatawan. Persepsi risiko merupakan bagian dari faktor penting dalam penentuan pengambilan keputusan perjalanan seseorang wisatawan. Penelitian ini bertujuan untuk menganalisis dan menjelaskan pengaruh aksesibilitas, fasilitas, dan persepsi risiko terhadap revisit intention pengunjung wisata Pantai Balekambang di Kota Malang. Jenis penelitian ini adalah explanatory research. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah non-probability sampling dengan menggunakan metode purposive sampling. Populasi dalam penelitian ini adalah masyarakat Kota Malang yang pernah mengunjungi wisata Pantai Balekambang dan diperoleh sampel sebanyak 140 responden dengan kriteria responden minimal berusia 17 tahun dan pernah mengunjungi Pantai Balekambang minimal sebanyak satu kali. Penelitian ini menggunakan analisis regresi linier berganda dan hasil penelitian ini menunjukkan bahwa aksesibilitas, fasilitas, dan persepsi risiko memiliki pengaruh signfikan terhadap revisit intention.
Co-Authors Astrid Puspaningrum Pratama, Reyhan Atallah Syah Rahmadhi, Nanda Supraba Utama, Afwan Syahru Wardani, Salsabilah Herman Putri Yuananto, Muhammad Naufal