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All Journal Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Media Administrasi
Suhendra Suhendra
STISIPOL Candradimuka
Religion Humanities Decision Sciences, Operations Research & Management Education Environmental Science Public Health Social Sciences

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Mengurai Potensi Media Sosial dalam Memperkuat Implementasi Kebijakan Keterbukaan Informasi Publik Suhendra Suhendra; Bambang Suprianto; Faila Sufa Marhamah
Jurnal Media Administrasi Vol 9 No 1 (2024): April : Jurnal Media Administrasi
Publisher : Universitas 17 Agustus 1945 Semarang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/jma.v9i1.1540

Abstract

This research aims to explore the potential of social media in supporting the implementation of public information disclosure policies. This study employs a qualitative approach with a case study method. Data is collected through in-depth interviews with relevant stakeholders, participant observation, and social media content analysis. The collected data is analyzed using thematic analysis techniques to identify patterns, themes, and insights relevant to the research objectives. Results This research reveals that social media has significant potential in strengthening the implementation of public information disclosure policies. Social media can facilitate wide dissemination of information, enhance public participation, and promote government transparency and accountability. However, challenges such as digital literacy, regulations, and adequate policies must be addressed to fully utilize the potential of social media.
OPTIMIZATION OF PUBLIC COMMUNICATION STRATEGY AND SOCIAL MEDIA-BASED DIGITAL MARKETING ASSISTANCE FOR STRENGTHENING MSMES AND SUSTAINABLE ENVIRONMENTAL MANAGEMENT IN BUKIT SANGKAL VILLAGE Andika Nugraha; Deby Chintia Hestiriniah; Indah Pusnita; Ardiansyah Ardiansyah; Suhendra Suhendra
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 10 No. 3 (2026): SEPTEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v10i3.3572

Abstract

The implementation of the Thematic Community Service Program (KKN-T) in Bukit Sangkal Urban Village, Kalidoni District, Palembang City, was motivated by the limited use of digital media for promoting MSME products and managing public information, as well as the need to optimize local environmental potential and green open spaces. The program aims to enhance community understanding and skills regarding digital marketing, strengthen public communication, develop a QR Code-based digital flora information system, and encourage sustainable environmental management. A participatory approach was employed, involving observation, coordination, interactive outreach, training, mentoring, and direct collaboration between students and the community. Activities included training on digital marketing and MSME branding; seminars on entrepreneurship and product packaging; QR Code-based flora digitization at the ProKlim Park; optimization of the Organic Waste Bank through the processing of dry leaves into compost; and community-wide cleanup events and fitness exercises. Results indicated an 85% improvement in MSME players' understanding and skills in using digital media for promotion, the creation of digital product catalogs and QR Code-based flora information, and the successful conversion of dry leaf waste into useful compost. The initiative demonstrates that a participatory approach integrating public communication, MSME digitization, simple technology, and environmental management can deliver tangible benefits to the community while supporting the sustainability of economic and environmental assets in Bukit Sangkal Urban Village.
Co-Authors Andika Nugraha Ardiansyah Ardiansyah Bambang Suprianto Deby Chintia Hestiriniah Faila Sufa Marhamah Indah Pusnita