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This Author published in this journals
All Journal Income: Innovation Of Economics And Management Jurnal Ekonomi, Bisnis dan Manajemen
Nur Aini Anisa
STIE PEMUDA Surabaya
Economics, Econometrics & Finance

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Pengaruh Hubungan Personal Terhadap Kepuasan Kerja CV Permata Karya Jaya Surabaya Lia Ika Prawati; Nur Aini Anisa
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 2 No. 4 (2023): Desember : Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v2i4.1356

Abstract

Prawati Ika Lia 1961201047 Sekolah Tinggi Ilmu Ekonomi Pemuda Advisor Anisa Nur Aini S.PD,. M.P.D The Impact of Personal Relationships on Job Satisfaction at CV Permata Jaya. This research was conducted to see the impact of personal relationships on job satisfaction at Cv Permata Karya Jaya. Researchers use quantitative techniques. Quantitative research, the sampling technique in this study is a saturated sample, all employees 64 workers from all departments as a sample. The results of the study show that personal relationships (X) have a significant effect on job satisfaction (Y). In this case it proves that one way to increase employee satisfaction is by providing good interpersonal relationships. With good relationships and interactions, job satisfaction is created.
Online Marketing Communication Strategy on Purchase Decisions of Dexskin Skincare Products via Instagram in Tangerang Mega Sri Wahyuni; Komarun Zaman; Nur Aini Anisa
INCOME: Innovation of Economics and Management Vol. 5 No. 2 (2025): October
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/income.v5i2.6312

Abstract

This study explores the online marketing communication strategy of Dexskin by Derma Express through Instagram in influencing consumer purchasing decisions in Tangerang. The research is motivated by the rapid growth of Indonesia’s skincare industry and the increasing demand for transparency, credibility, and educational value in brand communication. Using a qualitative descriptive approach, data were collected through observation, interviews with ten informants, and documentation of Dexskin’s Instagram marketing activities conducted between January and April 2025. The analysis draws on the STP (Segmentation, Targeting, Positioning) and AIDA (Attention, Interest, Desire, Action) frameworks to examine how Dexskin integrates educational content, visual storytelling, and collaborations with influencers and dermatologists. The findings indicate that Dexskin’s hybrid strategy—combining medical credibility and influencer relatability—tends to enhance consumer engagement, trust, and purchase intention. Educational posts foster interest and credibility, while influencer collaborations attract attention and emotional resonance. However, given the qualitative and context-specific nature of this study, the results should be viewed as exploratory rather than conclusive. Limitations include the small sample size and focus on one geographic area (Tangerang). Future research is encouraged to adopt mixed or comparative methods across multiple platforms and regions to validate and extend these insights.
Co-Authors Komarun Zaman Lailia Ananda Putri Lia Ika Prawati Mega Sri Wahyuni Mohammad Ainur Rizki Nur Hidayah Nuryadi Nuryadi Retno Dwiyanti Riska Amelia