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All Journal Income: Innovation Of Economics And Management Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Ekonomi, Manajemen, Akuntansi
Nur Aini Anisa
STIE PEMUDA Surabaya
Economics, Econometrics & Finance Social Sciences

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Pengaruh Hubungan Personal Terhadap Kepuasan Kerja CV Permata Karya Jaya Surabaya Lia Ika Prawati; Nur Aini Anisa
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 2 No. 4 (2023): Desember : Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v2i4.1356

Abstract

Prawati Ika Lia 1961201047 Sekolah Tinggi Ilmu Ekonomi Pemuda Advisor Anisa Nur Aini S.PD,. M.P.D The Impact of Personal Relationships on Job Satisfaction at CV Permata Jaya. This research was conducted to see the impact of personal relationships on job satisfaction at Cv Permata Karya Jaya. Researchers use quantitative techniques. Quantitative research, the sampling technique in this study is a saturated sample, all employees 64 workers from all departments as a sample. The results of the study show that personal relationships (X) have a significant effect on job satisfaction (Y). In this case it proves that one way to increase employee satisfaction is by providing good interpersonal relationships. With good relationships and interactions, job satisfaction is created.
Online Marketing Communication Strategy on Purchase Decisions of Dexskin Skincare Products via Instagram in Tangerang Mega Sri Wahyuni; Komarun Zaman; Nur Aini Anisa
INCOME: Innovation of Economics and Management Vol. 5 No. 2 (2025): October
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/income.v5i2.6312

Abstract

This study explores the online marketing communication strategy of Dexskin by Derma Express through Instagram in influencing consumer purchasing decisions in Tangerang. The research is motivated by the rapid growth of Indonesia’s skincare industry and the increasing demand for transparency, credibility, and educational value in brand communication. Using a qualitative descriptive approach, data were collected through observation, interviews with ten informants, and documentation of Dexskin’s Instagram marketing activities conducted between January and April 2025. The analysis draws on the STP (Segmentation, Targeting, Positioning) and AIDA (Attention, Interest, Desire, Action) frameworks to examine how Dexskin integrates educational content, visual storytelling, and collaborations with influencers and dermatologists. The findings indicate that Dexskin’s hybrid strategy—combining medical credibility and influencer relatability—tends to enhance consumer engagement, trust, and purchase intention. Educational posts foster interest and credibility, while influencer collaborations attract attention and emotional resonance. However, given the qualitative and context-specific nature of this study, the results should be viewed as exploratory rather than conclusive. Limitations include the small sample size and focus on one geographic area (Tangerang). Future research is encouraged to adopt mixed or comparative methods across multiple platforms and regions to validate and extend these insights.
Influence of Boycott, Price, and Product Quality on Consumer Decisions for Unilever Sanitation Product in Pontianak Lestari Lestari; Nur Aini Anisa; Komarun Zaman
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 1: November 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i1.11624

Abstract

This study aims to examine the extent to which boycott actions, price, and product quality influence consumer purchase decisions regarding Unilever’s sanitation products in Pontianak. A quantitative approach was employed, and data were collected using questionnaires distributed to 100 respondents selected through purposive sampling. The data were analyzed using multiple linear regression, t-tests, and F-tests. The findings indicate that both consumer boycott and price do not have a significant impact on purchase decisions. In contrast, product quality has a positive and statistically significant effect (β = 0.382; sig. = 0.029). The constant value of 33.611 suggests that even when all independent variables are assumed to have no effect, the purchase decision level remains high. The R square value of 0.072 indicates that the three variables together explain only 7.2% of the variance in purchase decisions. The F-test result of 1.856 with a significance level above 0.05 confirms that the independent variables do not have a simultaneous effect. These findings highlight that product quality remains the dominant factor influencing purchase decisions, even amid social issues such as boycott movements.
Analisis Pengembangan Bisnis Coffe Shop Sebagai Ruang Sosial Dan Pertemuan Masyarakat Majemuk Ari Ari; Nur Aini Anisa; Komarun Zaman
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 2: Januari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i2.12169

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pengembangan bisnis coffee shop melalui pemahaman perannya sebagai third place atau ruang sosial yang memfasilitasi interaksi masyarakat majemuk. Menggunakan metode kualitatif dengan pendekatan studi kasus pada Kafe Kayu Balikpapan, data dikumpulkan melalui observasi partisipatif, wawancara mendalam dengan pemilik, karyawan, dan pengunjung, serta analisis dokumentasi. Teori third place Ray Oldenburg digunakan sebagai landasan konseptual untuk menelaah fungsi coffee shop sebagai ruang netral yang mendukung kehidupan komunitas. Hasil penelitian menunjukkan bahwa keberhasilan pengembangan bisnis coffee shop tidak hanya ditentukan oleh kualitas produk dan strategi pemasaran, tetapi juga oleh kemampuan menciptakan lingkungan yang inklusif, nyaman, dan partisipatif. Elemen seperti desain interior yang fleksibel, fasilitas penunjang (Wi-Fi, stop kontak), serta kegiatan komunitas (workshop, live music, pameran seni) berperan penting dalam memperkuat fungsi sosial coffee shop. Pengunjung merasa lebih terfasilitasi untuk melakukan berbagai aktivitas sosial maupun produktif, sehingga terbentuk rasa kepemilikan dan keterikatan terhadap tempat. Kesimpulannya, coffee shop yang berkelanjutan adalah yang mampu mengintegrasikan nilai-nilai sosial dengan aspek komersial, menjadikannya bukan sekadar tempat konsumsi, tetapi juga ruang interaksi dan kolaborasi yang vital bagi dinamika sosial masyarakat urban.
Co-Authors Ari Ari Komarun Zaman Lailia Ananda Putri Lestari Lestari Lia Ika Prawati Mega Sri Wahyuni Mohammad Ainur Rizki Nur Hidayah Nuryadi Nuryadi Retno Dwiyanti Riska Amelia