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All Journal Jurnal Mitra Manajemen Jurnal Ekonomi, Bisnis dan Manajemen Priviet Social Sciences Journal International Journal of Economics, Business and Innovation Research Jurnal Ekonomi, Manajemen, Akuntansi WORLDVIEW ( Jurnal Ekonomi Bisnis dan Sosial Sains )
Nuryadi Nuryadi
STIE PEMUDA Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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KINERJA PELAYANAN PUBLIK PUSAT KESEHATAN MASYARAKAT (PUSKESMAS) SEMEMI SURABAYA Priyo Utomo; Syamsul Arifin; Nuryadi Nuryadi
Jurnal Mitra Manajemen Vol 2 No 5 (2018): Jurnal Mitra Manajemen Edisi September
Publisher : Kresna Bina Insan Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (743.777 KB) | DOI: 10.52160/ejmm.v2i5.131

Abstract

Penelitian yang berjudul Kinerja Pelayanan Publik Pusat Kesehatan Masyarakat (PUSKESMAS) Sememi Surabaya ini bertujuan untuk menganalisis tingkat kinerja Pelayanan Publik Pusat Kesehatan Masyarakat (Puskesmas) Sememi Surabaya. Peneliti menggunakan Metode deskriptif kuantitatif untuk menggambarkan pelayanan publik di Puskesmas Sememi Surabaya. Fokus penelitian didasarkan pada sembilan Indikator yang meliputi: 1) Responsivitas, 2) Responsibilitas, 3) Akuntabilitas, 4) Empati, 5) Efektivitas, 6) Produktivitas, 7) Efisiensi, 8) Kepuasan, 9) Keadilan. Dalam penelitian ini, sumber data diperoleh dari dua instrumen yaitu kuesioner dan wawancara. Responden yang diberi pertanyaan berkaitan dengan fokus penelitian adalah 52 orang pegawai Puskesmas Sememi Surabaya. Hasil penelitian menunjukkan dilihat dari aspek proses yang diukur melalui indikator responsivitas, responsibilitas, akuntabilitas, dan empati termasuk dalam kriteria tinggi. Kinerja Puskesmas Sememi Surabaya jika dilihat dari aspek hasil yang diukur melalui indikator efektivitas, produktivitas, efisiensi, kepuasan dan keadilan termasuk dalam kriteria sedang. Secara keseluruhan kinerja organisasi Puskesmas Sememi Surabaya termasuk dalam kriteria rendah.
Pengaruh Brand Trust, Kemudahan Fintech, dan Risiko Terhadap Keputusan Pembelian Menggunakan Paylater Payment: (Studi Kasus di Kelurahan Gading RT. 10 RW. 07 Kota Surabaya) Dea Rachmadany; Nuryadi Nuryadi; Syamsul Arifin
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 2 No. 4 (2023): Desember : Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v2i4.1378

Abstract

Rachmadany Dea, 1961201032, Effects of Brand Trust, Fintech Convenience, and Risk on Purchase Decisions Using the Paylater Payment (Case Study in Gading Village Rt. 10 Rw. 07 Kota Surabaya). This study aims to determine the effect of brand trust, fintech convenience, and risk variables on purchasing decisions using paylater payment feature in a case study in Gading Village, Rt. 10, Rw. 07 City of Surabaya. The sample in this study is 62. The variables of this study are brand trust, convenience, and risk. The model in this study uses multiple linear analysis, namely the classical assumption test and hypothesis testing which consists of the T test and the coefficient of determination. The results of this study indicate that: 1) Brand trust partially influences purchasing decisions. 2) Ease partially has no effect on purchasing decisions. 3) Partial risk has no effect on purchasing decisions.
Analisis Strategi Pemasaran Dan Brand Positioning Industri Minuman Isotonik Melalui Studi Pocari Sweat Dan Cheers Nuryadi Nuryadi; Komarun Zama; Syamsul Arifin; Muhammad Aditia Saputra; Juni Surya Wijaya; Diajeng Marsaha Nabila; Ita Ari Kurnia; Nandana Rafif Sujatmiko
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 4: Mei 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i4.16103

Abstract

Industri minuman isotonik dan air mineral di Indonesia mengalami persaingan yang semakin ketat sehingga perusahaan perlu menerapkan strategi pemasaran dan brand positioning yang tepat. Kajian ini bertujuan untuk menganalisis strategi pemasaran dan brand positioning pada produk Pocari Sweat dan Air Mineral Cheers berdasarkan kegiatan kunjungan industri mahasiswa. Metode yang digunakan adalah pendekatan deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan studi dokumentasi selama kegiatan kunjungan industri. Hasil kajian menunjukkan bahwa Pocari Sweat memposisikan produknya sebagai minuman isotonik berbasis kesehatan dan sains melalui strategi pemasaran edukatif serta konsistensi identitas merek. Sementara itu, Air Mineral Cheers memposisikan diri sebagai produk air mineral dengan harga terjangkau yang menekankan kemudahan akses dan distribusi luas. Kesimpulan dari kajian ini menunjukkan bahwa perbedaan strategi pemasaran dan brand positioning dipengaruhi oleh karakteristik produk dan segmentasi pasar yang dituju. Penyesuaian strategi pemasaran dengan positioning merek menjadi faktor penting dalam meningkatkan daya saing industri minuman.
The role of strategic Management in Micro, Small, and Medium Enterprises (MSMEs): A literature study Ni Nyoman Padang Cakra Binaraesa; Ikayanti Ikayanti; Nuryadi Nuryadi
Priviet Social Sciences Journal Vol. 6 No. 1 (2026): January 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i1.1499

Abstract

Micro Small and Medium Enterprises (MSMEs) play a very important role in the economic development of a country, which also contributes significantly to global economic growth. Market competition is getting tighter and is becoming a problem for MSMEs; therefore, strategic management is needed as the main reference source to support the success of MSME businesses. This study aims to determine and examine the role of strategic management in MSMEs, especially in MSME business performance, MSME business development, the competitive ability of MSME businesses, and the sustainability and success of MSME businesses. This research presents a review of the literature through a literature study approach with qualitative descriptive analysis. This study reviewed 50 articles obtained and 33 selected scientific articles on the role of strategic management in MSMEs, which is linked to MSMEs performance, competitive ability, development, and the sustainability and success of MSME businesses, with a focus on the period 2008 to 2022. The results of this study show that the implementation of strategic management is very important in the MSME business sector. Strategic management can improve MSME business performance, increase the competitive ability of MSMEs, and make MSME businesses more developed and successful.
PERKEMBANGAN DAN DAMPAK PENGGUNAAN E-MONEY TERHADAP PERILAKU KONSUMTIF MASYARAKAT Cahyono Cahyono; Abu Darim; Nur Aini Anisa; Syamsul Arifin; Nuryadi Nuryadi
WORLDVIEW ( Development economic and sharia studies journal ) Vol 5 No 1 (2026): WORLDVIEW ( Jurnal Ekonomi Bisnis dan Sosial Sains )
Publisher : Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/worldview.v5i1.628

Abstract

This study aims to determine the effect of work motivation on employee loyalty at PT Air Bersih Jawa Timur. This research employed a quantitative correlational approach involving 69 employees as the population and 35 respondents as the research sample. Data were collected using questionnaires and documentation. The collected data were analyzed using IBM SPSS Statistics version 22.0 for Windows, including Pearson Product Moment correlation and simple linear regression analyses. The results indicate a positive and significant relationship between work motivation and employee loyalty. Furthermore, work motivation has a positive and significant effect on employee loyalty. These findings imply that higher work motivation is associated with stronger employee loyalty toward the organization. Therefore, the company should continuously enhance employee motivation to maintain and improve employee loyalty.
Analysis of customer satisfaction in terms of price, product quality and service quality at Sate Taichan Aciin Sidoarjo Muhamad Jagat Gunadharma; Nur Farida; Nuryadi Nuryadi; Priyo Utomo
International Journal of Economics, Business and Innovation Research Vol. 5 No. 05 (2026): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i05.6452

Abstract

The increasingly tight competition in the culinary business requires business actors to pay attention to price, product quality, and service quality to maintain customer satisfaction. This study aims to analyze the effect of price, product quality, and service quality on customer satisfaction at Sate Taichan Aciin Sidoarjo partially and simultaneously. The study used a quantitative approach with a purposive sampling technique on 105 respondents who had purchased or visited. Data were collected through a Likert scale questionnaire using Google Forms and analyzed using Structural Equation Modeling Partial Least Squares (SEM-PLS). The results showed that price had a positive and significant effect on customer satisfaction (β = 0.328; t = 4.142; p < 0.001), product quality had a positive and significant effect (β = 0.349; t = 4.330; p < 0.001), and service quality also had a positive and significant effect (β = 0.287; t = 3.769; p < 0.001). The model explains 49.0% of the variation in customer satisfaction. In conclusion, product quality is the most dominant factor, followed by price and service quality
Co-Authors Abu Darim Cahyono Cahyono Dea Rachmadany Diajeng Marsaha Nabila Ikayanti Ikayanti Ita Ari Kurnia Juni Surya Wijaya Komarun Zama Lailia Ananda Putri Mohammad Ainur Rizki Muhamad Jagat Gunadharma Muhammad Aditia Saputra Nandana Rafif Sujatmiko Ni Nyoman Padang Cakra Binaraesa Nur Aini Anisa Nur Farida Nur Hidayah Priyo Utomo Retno Dwiyanti Riska Amelia Syamsul Arifin Syamsul Arifin