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Hendrik
Universitas Sembilanbelas November Kolaka, Kolaka
Economics, Econometrics & Finance

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Pengaruh Online Customer Review Dan Online Customer Rating Terhadap Keputusan Pembelian Konsumen Pada Marketplace Shopee Riska Sukirman; Fitri Kumalasari; Hendrik
Journal of Trends Economics and Accounting Research Vol 4 No 1 (2023): September 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i1.845

Abstract

This study aims to determine: (1) The influence of online customer reviews on consumer purchasing decisions through the Shopee Marketplace (study on consumers in Poleang District, Bombana Regency, Southeast Sulawesi). (2) The influence of Online Customer Rating on Consumer Purchase Decisions through the Shopee Marketplace (Study on Consumers in Poleang District, Bombana Regency, Southeast Sulawesi). This study uses an approach with quantitative methods. Data collection techniques are primary data and secondary data. The population of this study is all consumers who are in Poleng District, Bombana Regency, Southeast Sulawesi. While the sample of this study amounted to 120 people using accidental sampling technique. Testing the research instrument using the validity test and reliability test with SPSS 25.0. The data analysis technique used in this research is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) through measurement model testing (Outer Model) and structural model testing (Inner Model) with SmartPLS 4.0. Based on the research results, it is known that the Online Customer Review variable has a positive and significant effect on Consumer Purchase Decisions as indicated by a P-Values ​​of 0.006 and Online Customer Rating has a positive and significant effect on Consumer Purchase Decisions, this is indicated by a P-Values ​​of 0.004.
Pengaruh Servant Leadership Style dan Komunikasi Interpersonal Terhadap Motivasi Kerja Pegawai Dewi Santika; Andry Stepahnie Titing; Hendrik
Journal of Trends Economics and Accounting Research Vol 4 No 1 (2023): September 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i1.893

Abstract

This study aims to determine: (1) The Effect of Servant Leadership Style on Work Motivation of Environmental Service Employees of Kolaka Regency and (2) The Effect of Interpersonal Communication on Work Motivation of Environmental Service Employees of Kolaka Regency. This research uses quantitative methods. Data collection in this research used observation, literature study and distribution of questionnaires. The population in this study were non ASN employees at the Kolaka Regency Environmental Service with a total sample of 46 respondents using a purposive sampling method. Testing research instruments using validity and reliability tests with SPSS 26. Research data analysis techniques using the Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with Measurement model testing (outer model), structural model testing (inner model) and second orders with SmartPLS 4.0. Based on the research results it is known that Servant Leadership Style has a positive and significant effect on work motivation. This is evidenced by the t-count or t-statistic, which is 1,843, which is higher than the t-table value, which is >1.64. with P-values ​​of 0.033. Meanwhile, interpersonal communication also has a positive and significant effect on work motivation because the t-count or t-statistic value is 2,875 which is higher than the t-table value >1.64 with P-values ​​of 0.002. So Servant Leadership Style and Interpersonal Communication have a positive and significant effect on work motivation of 52.3%.
Co-Authors Andry Stepahnie Titing Dewi Santika Fitri Kumalasari Riska Sukirman