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Ezmieralda Melissa Ezmieralda Melissa
Swiss German University
Humanities Control & Systems Engineering Economics, Econometrics & Finance Education Environmental Science Nursing Public Health Social Sciences

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Pelatihan Jurnalistik Dan Public Relations Bagi Siswa Syafana Islamic High School, Tangerang Selatan Oleh Program Studi Ilmu Komunikasi, Swiss German University Deborah N. Simorangkir; Ezmieralda Melissa; Muninggar Sri Saraswati; A'an Suryana; Loina L.K. Perangin-Angin
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 2 (2019): Peran Perguruan Tinggi dan Dunia Usaha dalam Mempersiapkan Masyarakat Menghadapi Era I
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (328.252 KB) | DOI: 10.37695/pkmcsr.v2i0.284

Abstract

With the proliferation of social media and the rampant spread of hoaxes in the community, it is important that efforts are made to provide the next generation with media literacy and communication provisioning. Therefore, on April 23, 2019, the Communication and Public Relations Study Program, Swiss German University, held a workshop entitled "Spread Your Wings and Prepare Yourself to Compete in a Global World" at Syafana Islamic High School, BSD, South Tangerang. This activity was part of the Project Management and Leadership course. In addition to media literacy, this workshop also provided Syafana students with training on Public Relations, personality building, and the process of applying for jobs. In addition to presentations by lecturers and alumni, participants also practiced journalistic interviews as well as job interviews. This activity does not only have a positive impact on participants, but also for students who coordinated this program because while doing service activities to the community, students also develop skills such as: Leadership; Problem solving; Teamwork; Time management; and, communication – skills that are very useful in the real world.
Pelatihan “Lingkungan Media Sosial Kontemporer: Tantangan Dan Peluangnya” Bagi Perempuan Wirausaha Di Wilayah Jabodetabek Ezmieralda Melissa; Muninggar Sri Saraswati; Fajrie Samahita
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 2 (2019): Peran Perguruan Tinggi dan Dunia Usaha dalam Mempersiapkan Masyarakat Menghadapi Era I
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (259.556 KB) | DOI: 10.37695/pkmcsr.v2i0.568

Abstract

One group that has the potential to boost entrepreneurship, but is often undervalued is women. Although they consist of approximately sixty per cent of all entrepreneurs in Indonesia, they often face more challenges in comparison to male entrepreneurs in conducting their business ventures. These challenges include limited access to funding, multiple roles and responsibilities in the family and society, limited knowledge of information and communication technologies, and inadequate support system. Many women turn to social media to enable them opening a business that they can manage from home. While generally social media bring positive consequences to these woman entrepreneurs, the dynamic of the social media environment means that these women have to face obstacles to keep up with the technological developments and the changes of interactions that they bring to the business conducts and sellers-consumer interactions. This community service program aimed to provide capacity building training which focuses on women who own online micro businesses. Through this community service program, we introduced participants to the potential challenges that are brought by the changes in the social media environment. At the same time, we also assisted them in planning an effective social media communication plan that can help them to overcome these challenges. This workshop also allowed participants to network with other woman entrepreneurs that can potentially increase their social capital.
Co-Authors A'an Suryana Deborah N. Simorangkir Fajrie Samahita Loina L.K. Perangin-Angin Saraswati, Muninggar Sri