Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal Sinergitas PkM & CSR Prosiding Konferensi Nasional PKM-CSR
Saraswati, Muninggar Sri
Swiss German University, The Prominence Tower Jalan Jalur Sutera Barat Kv. 15 Alam Sutra, Tangerang, 15143, Indonesia
Humanities Control & Systems Engineering Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Social Media and the Political Campaign Industry in Indonesia Muninggar Sri Saraswati
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 3, No 1 (2018): June 2018 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (305.855 KB) | DOI: 10.25008/jkiski.v3i1.124

Abstract

The use of social media has been expanding rapidly that it recently overwhelmed not only players in Indonesian electoral and political scenes but also general public. While previous studies appeared to put an emphasis on the technological forces (that is, the social media), the political forces (the political parties, politicians or candidates) or cultural forces (the voters or social media users) alone to understand the development, this article argues that the use of social media in electoral campaigning requires mediation by economic forces as represented by the political campaign industry. Based on a series of in-depth interviews with key politicians, campaigners, social media users and media people, the involvement of the political campaign industry in the commodification of social media is found.  Such a commodification has resulted in the emergence of buzzing, social media users mobilization and social media monitoring.  
UPAYA PENINGKATAN KESADARAN AKAN PELECEHAN SEKSUAL DALAM INDUSTRI MEDIA [RAISING AWARENESS ABOUT SEXUAL HARASSMENT IN THE MEDIA INDUSTRY] Deborah Nauli Simorangkir; Muninggar Sri Saraswati; Ezmieralda Melissa; Loina L. K. Perangin-Angin; Sharon Schumacher
Jurnal Sinergitas PKM & CSR Vol 4, No 3 (2020): DECEMBER
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v4i3.2426

Abstract

The objective of this community service program was to raise awareness about sexual harassment in the workplace, particularly in the media industry. This community service was comprised of two sessions – at Swiss German University and SMK Paramarta, Tangerang. The targeted audiences were:1. High school and university students; 2. Media practitioners. Each session was consisted of the following activities: 1.Movie: “More than Work”; 2. Information session by the Director, Luviana; 3. Panel discussion; 4. Question and answer session; 5. Survey. Prior to the execution of each session, a survey was conducted on those who registered to attend. The purpose was to compare the pre-event results with the post-event results of each session. Results of the post-event A survey showed that 84,6% of respondents felt that they have acquired new knowledge about the media industry; and 84,7% of respondents felt that trough this panel discussion, they’ve become more knowledgeable about sexual harassment. Therefore, it can be concluded that the event A was effective in achieving the objective of this community service. Unfortunately, there was a high discrepancy in the number of respondents of the event B at SMK Paramarta, with 32 students responding to the pre-event survey, and only 7 students responding to the post-event survey. Therefore, the comparison was not valid. However, some results were alarming. This means that there is still a long way to go in the mission to educate the young generation about sexual harassment. Through these findings, it is concluded that a special effort must be made for teenagers.BAHASA INDONESIA ABSTRACT: Tujuan program pengabdian kepada masyarakat ini adalah untuk meningkatkan kesadaran tentang pelecehan seksual di tempat kerja, terutama di industri media. Pengabdian masyarakat ini terdiri dari dua sesi - di Universitas Swiss German dan SMK Paramarta, Tangerang. Khalayak yang ditargetkan adalah: 1. Siswa sekolah menengah atas dan mahasiswa; 2. Praktisi media. Setiap sesi terdiri dari kegiatan-kegiatan berikut: 1. Film: “More than Work”; 2. Sesi informasi oleh Sutradara, Luviana; 3. Diskusi panel; 4. Sesi tanya jawab; 5. Survei. Sebelum pelaksanaan setiap sesi, survei dilakukan pada mereka yang mendaftar untuk hadir. Tujuannya adalah untuk membandingkan hasil pra-acara dengan hasil pasca-acara dari setiap sesi. Hasil survei pasca-acara A menunjukkan bahwa 84,6% responden merasa telah memperoleh pengetahuan baru tentang industri media; dan 84,7% responden merasa bahwa melalui diskusi panel ini, mereka menjadi lebih berpengetahuan tentang pelecehan seksual. Maka, dapat disimpulkan bahwa acara A efektif dalam mencapai tujuan layanan kepada masyarakat ini. Namun, ada perbedaan yang lebih tinggi dalam jumlah responden pada sesi B di SMK Paramarta, dengan 32 siswa menanggapi survei pra-acara, dan hanya 7 siswa yang menanggapi survei pasca-acara. Karena itu, perbandingan dianggap tidak valid. Namun, beberapa hasil mengkhawatirkan. Ini berarti bahwa jalan masih panjang dalam misi untuk mendidik generasi muda tentang pelecehan seksual. Berdasarkan temuan ini, disimpulkan bahwa diperlukan perhatian khusus bagi kalangan remaja.
Pelatihan Jurnalistik Dan Public Relations Bagi Siswa Syafana Islamic High School, Tangerang Selatan Oleh Program Studi Ilmu Komunikasi, Swiss German University Deborah N. Simorangkir; Ezmieralda Melissa; Muninggar Sri Saraswati; A'an Suryana; Loina L.K. Perangin-Angin
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 2 (2019): Peran Perguruan Tinggi dan Dunia Usaha dalam Mempersiapkan Masyarakat Menghadapi Era I
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (328.252 KB) | DOI: 10.37695/pkmcsr.v2i0.284

Abstract

With the proliferation of social media and the rampant spread of hoaxes in the community, it is important that efforts are made to provide the next generation with media literacy and communication provisioning. Therefore, on April 23, 2019, the Communication and Public Relations Study Program, Swiss German University, held a workshop entitled "Spread Your Wings and Prepare Yourself to Compete in a Global World" at Syafana Islamic High School, BSD, South Tangerang. This activity was part of the Project Management and Leadership course. In addition to media literacy, this workshop also provided Syafana students with training on Public Relations, personality building, and the process of applying for jobs. In addition to presentations by lecturers and alumni, participants also practiced journalistic interviews as well as job interviews. This activity does not only have a positive impact on participants, but also for students who coordinated this program because while doing service activities to the community, students also develop skills such as: Leadership; Problem solving; Teamwork; Time management; and, communication – skills that are very useful in the real world.
Pelatihan “Lingkungan Media Sosial Kontemporer: Tantangan Dan Peluangnya” Bagi Perempuan Wirausaha Di Wilayah Jabodetabek Ezmieralda Melissa; Muninggar Sri Saraswati; Fajrie Samahita
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 2 (2019): Peran Perguruan Tinggi dan Dunia Usaha dalam Mempersiapkan Masyarakat Menghadapi Era I
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (259.556 KB) | DOI: 10.37695/pkmcsr.v2i0.568

Abstract

One group that has the potential to boost entrepreneurship, but is often undervalued is women. Although they consist of approximately sixty per cent of all entrepreneurs in Indonesia, they often face more challenges in comparison to male entrepreneurs in conducting their business ventures. These challenges include limited access to funding, multiple roles and responsibilities in the family and society, limited knowledge of information and communication technologies, and inadequate support system. Many women turn to social media to enable them opening a business that they can manage from home. While generally social media bring positive consequences to these woman entrepreneurs, the dynamic of the social media environment means that these women have to face obstacles to keep up with the technological developments and the changes of interactions that they bring to the business conducts and sellers-consumer interactions. This community service program aimed to provide capacity building training which focuses on women who own online micro businesses. Through this community service program, we introduced participants to the potential challenges that are brought by the changes in the social media environment. At the same time, we also assisted them in planning an effective social media communication plan that can help them to overcome these challenges. This workshop also allowed participants to network with other woman entrepreneurs that can potentially increase their social capital.
Co-Authors A'an Suryana Deborah N. Simorangkir Deborah Nauli Simorangkir Ezmieralda Melissa Ezmieralda Melissa Ezmieralda Melissa Fajrie Samahita Loina L. K. Perangin-Angin Loina L.K. Perangin-Angin Sharon Schumacher