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All Journal Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Neo Journal of economy and social humanities
Amrillah Azrin
Universitas Tridinanti
Humanities Economics, Econometrics & Finance Social Sciences

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Effect of Financial Ratios on Firm Value with Profit Growth As Moderating Variable On Acquisition Companies in Indonesia Ima Andriyani; Amrillah Azrin; M.Khairul Imam
Neo Journal of economy and social humanities Vol 2 No 3 (2023): Neo Journal of Economy and Social Humanities, September 2023
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v2i3.129

Abstract

This study aims to determine and analyze the effect of financial ratios on firm value with profit growth as a moderating variable in Indonesian Acquisition Companies, both directly and indirectly. The population in this study are all Acquisition Companies listed on the Indonesia Stock Exchange during the 2018-2022 period, by taking samples using a purposive sampling method, where the determination of the sample is based on certain criteria. Based on these criteria, seven companies were sampled in this study. Data analysis used in this research is to use the Moderated Regression Analysis (MRA) method which is operated through the views 12 program. The results of this study indicate that the variable financial ratios consisting of liquidity ratios, leverage ratios, profitability ratios and activity ratios both directly and significantly influence firm value, as well as indirectly, where liquidity ratios, leverage ratios, profitability ratios and ratios activity has a significant effect on firm value through profit growth. The results of the determinant coefficient test can be interpreted that the independent variable is able to explain or is able to describe the dependent variable as a whole.
ENHANCING SUSTAINABLE GROWTH THROUGH E-WOM, BRAND IMAGE, PRICE, AND CUSTOMER LOYALTY: EVIDENCE FROM BARENBLISS COSMETICS ON TOKOPEDIA Irayani; Amrillah Azrin; Mariyam Zanariah; Suharti; Herman Efrizal
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 9 No. 1 (2026): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jam-ekis.v9i1.9614

Abstract

The expansion of Indonesia’s digital economy has reshaped marketing practices, particularly in e-commerce, where beauty and personal care products are among the fastest-growing segments. Barenbliss Cosmetics, a Korean beauty brand gaining popularity in Indonesia, benefits from platforms such as Tokopedia to engage young, urban consumers. Prior studies confirm that Electronic Word of Mouth (E-WOM), brand image, and price significantly influence purchase decisions; however, limited research has examined how these variables collectively contribute to customer loyalty and sustainable growth in the cosmetics sector. This study addresses this gap by integrating loyalty and sustainable growth as strategic outcomes, offering a novel perspective that links tactical marketing factors to long-term business performance. The objective of this research is to analyze the effects of E-WOM, brand image, and price on purchase decisions and to investigate how these decisions translate into customer loyalty and sustainable growth. A quantitative approach was employed, with data collected through online questionnaires distributed to Tokopedia consumers who have purchased Barenbliss products. Structural equation modeling (SEM) was applied to test both direct and indirect relationships among variables. The results demonstrate that E-WOM, brand image, and price significantly affect purchase decisions, with brand image emerging as the strongest predictor. Furthermore, customer loyalty is found to mediate the relationship between purchase decisions and sustainable growth. The findings highlight that integrating E-WOM, branding, and pricing strategies is essential not only for influencing short-term consumer behavior but also for ensuring sustainable growth in competitive digital marketplaces.  
Co-Authors Herman Efrizal Ima Andriyani Irayani M.Khairul Imam Mariyam Zanariah Suharti