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Academic Service Satisfaction and UNSOED Communication Science's Reputation: Insights from Mobility Students Widjanarko, Wisnu; Istiyanto, S Bekti; Santoso, Edi; Novianti, Wiwik; Bestari, Dian; Noegroho, Agoeng
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v9i2.21096

Abstract

Indonesian National Student Mobility or Program Pertukaran Mahasiswa Merdeka (PMM) is one of the initiatives of the Ministry of Education, Culture, Research and Technology in order to improve the academic quality and diversity of students throughout Indonesia through an inter-island student exchange mechanism, either of the same type or across fields of science. Communication Studies Program at Jenderal Soedirman University (Unsoed) located in Purwokerto - Central Java, is one of those that has been mandated to receive and facilitate the program from 2022 to 2024. This research aims to identify the level of students satisfaction with the quality of academic services provided by the study program as a part of the projected reputation.  Using a descriptive approach with the SERVQUAL method on 41 respondents (PMM students), the research shows: 1) 92.5% of respondents are satisfied with choosing the Communication Studies Program at Unsoed as a destination for the national student exchange program; 2) The level of satisfaction of PMM students with the academic services provided is quite good as evidenced by the difference score between performance and expectations in the range of -0.23 to -0.06 in the aspects of reliability, assurance, responsiveness, empathy and physical evidence; 3) Expectations for learning facilities and infrastructure are the highest expectations expected by students from outside the island regarding the quality of academic facilities at the destination campus. A university's reputation is enhanced by positive student experiences, which use social media narratives rather than paid publicity to create powerful public relations.
Media Sosial dalam Efektivitas Komunikasi Pelayanan Publik Instansi Pemerintah Daerah Supriyanto, Dedi; Nuryanti, Nuryanti; Noegroho, Agoeng
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.14048

Abstract

Media sosial telah menjadi salah satu alat komunikasi utama yang mempengaruhi berbagai aspek kehidupan, termasuk komunikasi pelayanan publik oleh instansi pemerintah daerah. Latar belakang masalah yang ada yaitu belum sesuainya harapan masyarakat terkait kualitas pelayanan publik yang diselenggarakan oleh istansi pemerintah daerah. Tujuan penelitian untuk mengeksplorasi dan manganalisis bagaimana peran media sosial dalam ffektifitas komunikasi pelayanan publik instansi pemerintah daerah. Penelitian menggunakan metode kualitatif deskriptif untuk mendapatkan pemahaman yang lebih dalam tentang tema yang dibahas dengan melalui kajian pustaka atau literatur review. Media sosial dalam komunikasi pelayanan publik pemerintah daerah akan membangun citra positif dan meningkatkan kepercayaan masyarakat. Dengan aktif, berkomunikasi, berinteraksi dan berbagi informasi melalui media sosial, instansi pemerintah daerah dapat menunjukkan komitmen mereka terhadap transparansi, akuntabilitas, dan partisipasi masyarakat. Hal ini bisa membantu mengurangi kesenjangan antara pemerintah daerah dan masyarakatnya.