Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Indonesian Vocational Research Journal
Fachri Ramadhan
Universitas Muhammadiyah Gresik
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Public Health Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Service Quality, Price, and Convenience on Purchase Decisions of Gofood Services (Study on University of Muhammadiyah Gresik Students) Fachri Ramadhan; Moh. Agung Surianto
Indonesian Vocational Research Journal Vol 2 No 2 (2023)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/ivrj.v2i2.6270

Abstract

This study aims to test the effect of service quality, price, and convenience on purchasing decisions for GoFood services. The method used in this study is a quantitative approach, through a questionnaire using a Likert scale. The population in this study were active students at Muhammadiyah University of Gresik. The sampling technique in this study used purposive sampling with a total sample of 100 respondents. The data collection technique used a questionnaire which was processed using SPSS version 25. The analytical model used in this study was a multiple linear regression analysis model. To find out the significance of the research variables partially on purchasing decisions, a t-test technique is used using a level of 5% or 0.05. The results show that service quality and convenience partially have a significant effect on purchasing decisions, and price partially has no significant effect on purchasing decisions.
Co-Authors Moh. Agung Surianto