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All Journal Jurnal Ekonomi, Manajemen Akuntansi dan Perpajakan (Jemap)
Meniek Srining Prapti
Universitas Katolik Soegijapranata
Economics, Econometrics & Finance

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Strategi Pengembangan Bisnis Yang Berbasis Lingkungan Pada Usaha Mikro Di Kota Semarang Eny Trimeiningrum; Meniek Srining Prapti; Bernadeta Irmawati
JEMAP Vol 6, No 1: April 2023
Publisher : Universitas Katolik Soegijapranata, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jemap.v6i1.7924

Abstract

The research intends to find/compile alternative strategies for the development of ecopreneur businesses in micro-enterprises in the city of Semarang. Focus Group Discussion (FGD) was conducted with respondents who became the research sample in order to identify the strengths, weaknesses, threats, and business opportunities of ecopreneurs in general. From the results of the SWOT analysis, several alternative strategies are proposed for business development, including: relearning by attending workshops or training related to coloring and the production process of friendly products by reusing handicraft exhibition events or exhibitions held after the Covid-19 pandemic; maximize the use of social media as a means of promotion and marketing; provide education to the public about environmentally friendly products to consumers through brochures, labeling, or packaging; further enhance collaboration among craftsmen of environmentally friendly products so that product quality becomes better; as well as learning how to produce by foreign producers so that they are more capable of producing in larger quantities. Meanwhile, input for relevant government agencies in Semarang is to be able to collaborate with micro-scale ecopreneurs in Semarang  better in order to provide education to increase public awareness about environmentally friendly products.
Pengaruh Emosi dan Lokasi terhadap Kepuasan Pelanggan Indomaret Di Yogyakarta Thomas Aquinas Radit0; Rizky Teddy Rakhmawan; Meniek Srining Prapti
JEMAP Vol 6, No 2: Oktober 2023
Publisher : Universitas Katolik Soegijapranata, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jemap.v6i2.9815

Abstract

This investigation looked at how location and emotion impacted customer satisfaction at Indomaret in Yogyakarta. 250 respondents made up the sample for this study, and they can be identified by visited Indomaret outlet type, reason for visiting, number of trips to Indomaret in the past month, relationship status, gender, age, employment, and monthly salary. It was used primary survey data, processed and analyzed by multiple regression. The results of the analysis demonstrated that, location and emotions have a significant impact on Indomaret's customer happiness.  The location variable and emotion variable both had positive and significant impact on customer satisfaction.
Co-Authors Bernadeta Irmawati Eny Trimeiningrum Rizky Teddy Rakhmawan Thomas Aquinas Radit0