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All Journal Jurnal Ekonomi, Manajemen Akuntansi dan Perpajakan (Jemap)
Thomas Aquinas Radit0
STIE Isti Ekatana Upaweda
Economics, Econometrics & Finance

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Pengaruh Emosi dan Lokasi terhadap Kepuasan Pelanggan Indomaret Di Yogyakarta Thomas Aquinas Radit0; Rizky Teddy Rakhmawan; Meniek Srining Prapti
JEMAP Vol 6, No 2: Oktober 2023
Publisher : Universitas Katolik Soegijapranata, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jemap.v6i2.9815

Abstract

This investigation looked at how location and emotion impacted customer satisfaction at Indomaret in Yogyakarta. 250 respondents made up the sample for this study, and they can be identified by visited Indomaret outlet type, reason for visiting, number of trips to Indomaret in the past month, relationship status, gender, age, employment, and monthly salary. It was used primary survey data, processed and analyzed by multiple regression. The results of the analysis demonstrated that, location and emotions have a significant impact on Indomaret's customer happiness.  The location variable and emotion variable both had positive and significant impact on customer satisfaction.
Co-Authors Meniek Srining Prapti Rizky Teddy Rakhmawan