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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Ilomata International Journal of Management
Widarti Widarti
Universitas Tamansiswa Palembang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Social Sciences Other

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The Effect Of Company Characteristics On The Disclosure Of Sustainable Reports In LQ45 Companies Widarti Widarti; Sari Mustika Widyastuti; Triana Agustini; Deva Jordhy
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 3 (2024): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i3.5968

Abstract

The aim of this research is to determine the influence of company characteristics as seen from company size, profitability and leverage on the disclosure of sustainability reports in LQ45 companies listed on the Indonesia Stock Exchange. This type of research uses associative research methods. The sample in this research was 42 LQ45 companies listed on the Indonesia Stock Exchange in 2018-2022 which were taken using the purposive sampling method. Based on the results of research on company size, profitability and leverage have a simultaneous effect on the disclosure of sustainability reports in LQ45 companies listed on the Indonesia Stock Exchange, while partially only profitability has an insignificant effect on the disclosure of sustainability reports in LQ45 companies listed on the Indonesia Stock Exchange.
Enhancing Brand Image through Social Media Marketing and CSR: The Mediating Role of Consumer Trust in Indonesian Retail Triana Agustini; Esti Tri Endarwati; Aliming Bassi; Widarti Widarti
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1392

Abstract

In Indonesian retail organizations, this study examines the effects of Social Media Marketing (SMM) and Corporate Social Responsibility (CSR) on Brand Image, with Consumer Trust as a mediating variable. With a sample size of 270, data were gathered quantitatively using a Likert scale (1–5), and structural equation modeling with partial least squares (SEM-PLS 3) was used for analysis. The findings show that SMM and CSR have a substantial positive direct impact on consumer trust, which significantly benefits brand image. Brand Image can be enhanced through substantial channels, as demonstrated by the indirect benefits of SMM and CSR through Consumer Trust. The model displays intense goodness of fit and predictive relevance, suggesting that SMM and CSR play critical roles in forming consumer trust and, in turn, brand image. These findings offer insightful information for retail businesses looking to enhance their brand image through socially conscious activities and strategic marketing.
Co-Authors Aliming Bassi Deva Jordhy Esti Tri Endarwati Sari Mustika Widyastuti