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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat The Eastasouth Management and Business West Science Interdisciplinary Studies West Science Social and Humanities Studies
Rusdianto Rusdianto
Universitas Tamansiswa Palembang,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Strategi Pemasaran Untuk Meningkatkan Pejualan Produk Pada PT. Cipta Niaga Semesta Palembang Rusdianto Rusdianto; Subiyanto Subiyanto
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 1 No. 9 (2022): COMSERVA : (Jurnal Penelitian dan Pengabdian Masyarakat)
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (274.795 KB) | DOI: 10.59141/comserva.v1i9.116

Abstract

Tujuan penelitian ini adalah untuk mengetahui bagaimana strategi pemasaran pada PT. Cipta Niaga semesta Palembang dengan menggunakan bauran pemasaran atau marketing mix. Data yang digunakan adalah data sekunder dari tahun 2016-2020, hasil penelitian ditemukan beberapa strategi pemasaran di PT. Cipta Niaga semesta Palembang yaitu strategi pemasaran dibidang promosi. Pelaksanaan periklanan yaitu menggunakan iklan di televisi, youtube, dan bagi-bagi brosur, pelaksanaan personal selling yaitu dengan cara menawarkan produk ke pasar-pasar tradisional, toko-toko, dan outlet-outlet, pelaksanaan promosi penjualan yaitu dengan cara SPG/B menjual ke warung kecil, warung kopi dan masyarakat setempat serta membawa hadiah, pelaksanaan publikasi yakni menjadi sponsor dalam acara-acara tertentu dan pelaksanaan hubungan masyarakat yakni dengan cara melakukan sampling. Strategi promosi yang dilakukan PT Cipta Niaga semesta Palembang sudah lumayan efektif yakni menerapkan strategi personal selling, periklanan, publisitas, hubungan masyarakat, dan juga promosi penjualan. Hanya saja tidak semua strategi promosi berjalan dengan lancar seperti personal selling, dan promosi penjualan. Hal-hal tersebut berdampak langsung terhadap penjualan. Untuk itu penulis memberi saran perusahaan harus lebih memperhatikan alat untuk meningkatkan penjualan maka pelaksanaan personal selling sebaiknya para tenaga kerja atau sales diberi training atau latihan khusus yang terprogram, dan pada pelaksanaan promosi penjualan perusahaan hendaknya mulai mencari cara-cara baru yang lebih mudah dan efektif dalam membujuk calon pelanggan serta ditingkatkan dan diperpanjang lagi masa periode pemberian hadiah.
Bibliometric Analysis of Digital Transformation in MSME Entrepreneurship in the Era of Creative Economy Loso Judijanto; Ferry Arfiansyah; Rusdianto Rusdianto; Acep Fatchuroji; Muhammad Syaiful
West Science Interdisciplinary Studies Vol. 3 No. 02 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i02.1709

Abstract

Digital transformation has become a pivotal driver of innovation and competitiveness in micro, small, and medium enterprises (MSMEs), particularly within the creative economy. This study conducts a bibliometric analysis using Scopus as the primary data source and VOSviewer for visualization to examine the intellectual landscape of digital transformation in MSME entrepreneurship. The findings reveal that entrepreneurship, digital economy, and digital transformation are the dominant research themes, with emerging interest in sustainability, artificial intelligence, and platform-based business models. The temporal analysis highlights a shift from early studies on digital adoption and entrepreneurship education toward more recent discussions on economic development, sustainability, and innovation-driven digital ecosystems. The co-authorship and country collaboration networks indicate strong research connections among the United States, China, India, and Russia, but also reveal gaps in contributions from underrepresented regions. This study identifies key research trends, highlights knowledge gaps, and proposes future research directions, including sustainable digital entrepreneurship, ethical platform governance, and policy frameworks for inclusive digital transformation. The insights provided serve as a foundation for further academic inquiry and strategic policymaking to ensure the equitable and sustainable growth of MSMEs in the digital economy.
OPTIMALISASI MEDIA SOSIAL SEBAGAI STRATEGI PROMOSI DESTINASI WISATA LOKAL Muhammad Fazil; Lisna Bantulu; Rusdianto Rusdianto; Reski Wahyu Yanti; Muhammad Affar
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 7 No. 3 (2026): Vol. 7 No. 3 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v7i3.58987

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas masyarakat dalam memanfaatkan media sosial sebagai strategi promosi destinasi wisata lokal. Program dilaksanakan melalui kegiatan sosialisasi, pelatihan, praktik langsung, pendampingan, dan evaluasi. Hasil kegiatan menunjukkan adanya peningkatan pemahaman masyarakat mengenai pentingnya branding destinasi wisata, pemanfaatan platform media sosial, serta strategi promosi digital yang kreatif dan komunikatif. Peserta juga mengalami peningkatan keterampilan dalam membuat konten promosi berupa foto, video, dan caption promosi menggunakan perangkat sederhana secara mandiri. Selain itu, kegiatan ini mendorong perubahan pola pikir masyarakat terhadap media sosial sebagai sarana yang memiliki nilai produktif dan ekonomis dalam mendukung pengembangan sektor pariwisata lokal. Program ini turut meningkatkan partisipasi masyarakat, khususnya generasi muda, dalam pengelolaan promosi wisata berbasis digital, memperkuat kerja sama masyarakat dalam mengelola akun media sosial destinasi wisata secara lebih terorganisasi. Selain itu, jumlah publikasi konten promosi yang memperoleh respons positif turut mengalami peningkatan. Meskipun masih terdapat beberapa kendala, seperti keterbatasan jaringan internet, kurangnya perangkat pendukung, serta perlunya pendampingan lanjutan untuk menjaga konsistensi promosi digital. Secara keseluruhan kegiatan ini berhasil memberikan kontribusi positif dalam meningkatkan kapasitas masyarakat dalam memanfaatkan media sosial sebagai strategi promosi destinasi wisata lokal.
Bibliometric Analysis of Digital Sustainability Marketing Loso Judijanto; Rusdianto Rusdianto
West Science Social and Humanities Studies Vol. 4 No. 02 (2026): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v4i02.2658

Abstract

This study aims to map and analyze the intellectual structure, thematic evolution, and collaboration patterns of Digital Sustainability Marketing research through a bibliometric approach. Using data extracted from the Scopus database, the analysis was conducted with VOSviewer to examine keyword co-occurrence, overlay visualization, density mapping, co-authorship networks, institutional collaboration, and country-level partnerships. The findings reveal that sustainability, marketing, and sustainable development serve as the central pillars of the research field, reflecting a strong integration between environmental discourse and digital marketing strategies. Overlay analysis indicates a temporal shift from technology- and innovation-driven discussions toward more applied themes such as digital tools, consumer behaviour, and strategic marketing implementation. Density visualization highlights the growing concentration of research around digital transformation and electronic commerce, while collaboration analysis shows that although the field is globally distributed, research networks remain relatively fragmented across authors, institutions, and countries. Overall, the study provides a comprehensive overview of the evolution and current landscape of Digital Sustainability Marketing, offering insights into emerging trends and future research directions, particularly in data-driven marketing, SME innovation, and sustainable digital ecosystems.
Mapping Research Trends on Open Innovation Strategies in Multinational Collaboration Loso Judijanto; Nofirman Nofirman; Syamsulbahri Syamsulbahri; Rusdianto Rusdianto; Jayadi Jayadi; Kurniawan Kurniawan
The Eastasouth Management and Business Vol. 3 No. 02 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i02.404

Abstract

This bibliometric analysis study explores the evolving landscape of open innovation strategies within multinational collaborations over the last two decades. Utilizing data extracted from the Scopus database, this research maps out the thematic and collaborative networks to understand how open innovation has been integrated into different research areas and industries. Key themes such as knowledge management, technology transfer, and sustainable development were identified as closely linked to open innovation. The study also highlights significant geographic distributions, pinpointing the United States, China, and several European countries as central nodes in the global research network. These countries not only dominate the field in terms of publications but also in their roles in fostering international academic collaborations. The findings suggest that open innovation is a vibrant and integral part of modern business strategies and research, benefiting significantly from multinational and interdisciplinary collaborations. This study contributes to the literature by providing a comprehensive overview of the field’s evolution, highlighting influential researchers and identifying emerging trends that could guide future research directions.
Co-Authors Acep Fatchuroji Ferry Arfiansyah Jayadi Jayadi Kurniawan Kurniawan Lisna Bantulu Loso Judijanto Muhammad Affar Muhammad Fazil, Muhammad Muhammad Syaiful Nofirman, Nofirman Reski Wahyu Yanti Subiyanto Subiyanto Syamsulbahri Syamsulbahri