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All Journal Journal La Bisecoman Jurnal Nusantara Berbakti
Arif Muhnidin
Universitas Muhammadiyah Sumatera Utara
Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

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Sosialisasi Pembukuan Dan Pemasaran Digital Pada Kelompok Umkm Di Desa Sait Buttu Saribu Arif Muhnidin
Jurnal Nusantara Berbakti Vol. 1 No. 4 (2023): Oktober : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v1i4.260

Abstract

Technological advances are increasingly rapidly encouraging MSMEs to evolve in digital marketing. There are still many MSMEs in Sait Buttu Saribu village that have not fully utilized existing social media. The lack of knowledge and expertise regarding digital marketing makes the use of digital marketing still limited. provide an overview of clear sales financial governance such as how much profit or loss is earned or inventory. This socialization activity was held at the Sait Buttu Saribu village hall. This activity began with the presentation of material on digital marketing and simple Buku Warung. Then the committee accompanied the participants regarding filling out the cash book application format. After that, a question and answer session was held. The socialization activities went well and were full of enthusiasm as evidenced by the communicativeness of the MSME participants in terms of asking questions about the material that had been presented and sharing with each other about the MSME businesses being run.
The Role of Halal Certification and Brand Image in Increasing Consumer Trust (Case Study of MSMEs Crispy Masjef Bananas) Arif Muhnidin; Rasta Kurniawati Br. Pinem
Journal La Bisecoman Vol. 5 No. 2 (2024): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v5i2.1208

Abstract

One of the MSME products in the city of Medan that has been certified halal is Pisang Crispy Masjef, founded in 2020 and quite well known among the people around Medan Johor for its crispy bananas and abundant toppings. The problem in this research is whether halal certification and brand image have an influence on increasing consumer trust and promoting Masjef Crispy Banana MSMEs, as well as what the owner's role is in increasing consumer trust. The objectives of this research are: (1) to know and analyze the effect of halal certification in increasing consumer confidence; (2) to explain and analyze the influence of brand image in promotion; and (3) to understand the role of the owner of Masjef Crispy Banana UMKM in increasing consumer trust through halal certification and brand image. The research method used in this study is descriptive quantitative. The research results show that halal certification and brand image have a significant effect on increasing consumer trust, with the t-count value of the halal certification variable being 4.963 and the t-count value of the brand image variable being 9.512, which is proven to be greater than the t-table value of 1.673. Furthermore, this research also indicates that the owner of the Crispy Masjef Banana UMKM plays a role in increasing consumer confidence by arranging halal certification and carrying out re-branding according to surveys and market demand, changing from "Bersama Pisang Horn Masjef" which uses the main ingredient of banana horns to "Crispy Banana Masjef" which uses the main ingredient of kepok banana.
Co-Authors Rasta Kurniawati Br. Pinem