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All Journal Jurnal Kopis: Kajian Penelitian dan Pemikiran Komunikasi Penyiaran Islam KOMUNIDA: Media Komunikasi dan Dakwah
Fairizal Rahman
Institut Agama Islam Negeri Kediri
Religion Languange, Linguistic, Communication & Media Social Sciences

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Optimalisasi Strategi Pemasaran Digital FREEIDEA Entertainment dalam Pengelolaan Branding BENDLANCAR: Perspektif Komunikasi dan Dakwah Nur Yasin; Fairizal Rahman; Reza Rizky Fauzi; Irfan Fathurahman; Rendy Fuad Husain; Muhammad Rizky Kurniawan; Mochamad Dinar Yoga Pratama
KOMUNIDA : Media Komunikasi dan Dakwah Vol 13 No 1 (2023): Komunida: Media Komunikasi dan Dakwah
Publisher : Fakultas Ushuluddin, Adab, dan Dakwah IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/komunida.v13i1.3469

Abstract

This study describes the strategy of FREEIDEA Entertainment in the branding management of clients and to be able to share their knowledge and experiences in the field of digital communication and marketing. In addition, this research was conducted with the aim of knowing and understanding the digital marketing strategies implemented by FREEIDEA Entertainment in managing brands. This research will also be a reference for sharing knowledge in concept development of digital marketing as well as research related to marketing in the digital field. This study uses qualitative research with a case study approach and constructivism paradigm. This study explores digital marketing and discusses it using a brand perspective, so this research will present a different angle of explanation, namely a digital marketing consultant. FREEIDEA Entertainment is one of the companies engaged in the digital marketing consultant in Kediri City. FREEIDEA Entertainment always applies accurate and precise strategies when doing digital marketing for its clients. This study finds that FREEIDEA Entertainment uses digital media channels, the SOSTAC strategy, and improves performance and evaluation in managing brands.
Marketing Public Relations Starbucks Indonesia dalam Membangun Loyalitas Customer Fairizal Rahman
Jurnal Kopis: Kajian Penelitian dan Pemikiran Komunikasi Penyiaran Islam Vol. 6 No. 1 (2023): Vol. 6 No. 1(2023): Jurnal Kopis: Kajian Penelitian dan Pemikiran Komunikasi Pe
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/kpi.v6i1.3737

Abstract

In the Coffee Shop business in Indonesia, competition is becoming increasingly intense. The success of a company in competing with its rivals depends on the good relationship between the company and its customers through optimal service that meets their needs. To build customer loyalty, a crucial role is played inpublic relations. One of the strategies used by companies to build customer loyalty is through Marketing Public Relations. The purpose of this research is to determine how Starbucks Coffee Indonesia uses Marketing Public Relations strategies to build customer loyalty. A qualitative research method was used in this study with data collection techniques through literature review. The results of this research show that Starbucks Coffee Indonesia has successfully built customer loyalty through three main strategies: creating emotional connections with customers, using easily recognizable merchandise and branding, and implementing Customer Relations in loyalty programs. Starbucks Coffee Indonesia creates emotional connections with customers through comfortable store designs, serving quality coffee, and providing personal attention and rewards to customers. The company also uses easily recognizable merchandise and branding, with the Starbucks logo as a means to build customer loyalty. Lastly, the implementation of Customer Relations by baristas in the loyalty program is also an important factor in building customer loyalty. This research concludes that Starbucks Coffee Indonesia has successfully utilized Marketing Public Relations strategies optimally to build customer loyalty, as evidenced by the company's success in overcoming the increasingly intense competition in the Coffee Shop business in Indonesia. From an Islamic communication perspective, Starbucks' marketing public relations communication has also fulfilled the principles of communication in Islam: qaulan sadiddan, qaulan balighan, qaulan maysuran, qaulan layyinan, and qaulan kariman.
Co-Authors Irfan Fathurahman Mochamad Dinar Yoga Pratama Muhammad Rizky Kurniawan Nur Yasin Rendy Fuad Husain Reza Rizky Fauzi