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All Journal Tarikhuna: Journal of History and History Education
Galih Pranata
SMA Al Islam 1 Surakarta
Humanities Education Social Sciences

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Ragam Gaya Visual Periklanan sebagai Media Propaganda di Era Hindia Belanda (1870-1942) Indah Rahmawati Akbar; Galih Pranata
Tarikhuna: Journal of History and History Education Vol 5, No 1 (2023)
Publisher : UIN Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/thje.v5i1.6191

Abstract

Tracing the world of advertising which has been so varied, of course, it cannot be separated from historical developments that are very far back, which have become popular since the XVII century. This study aims to reveal the characteristics of the advertising style and branding that developed in the Dutch East Indies era, which in turn has driven Indonesian advertising rapidly until now. The method used in this study is a literature study with a historiographical approach that examines diachronically the development of advertising and branding in the 18th to early 20th centuries. The results of this study are that there are two characteristics of advertising carried out by the Dutch in the past, namely through classified ad forms and visual forms. Some advertisements are also inseparable from the development of print mass media such as newspapers and magazines which are widespread in society. Branding and advertising strategies also vary, ranging from leaflets or posters with attractive visual designs as propaganda efforts to simple columns of lines that are persuasive and propaganda.
Teroka-Histori Legiun Mangkunegaran dari Gedung Kavallerie-Artillerie Galih Pranata; Fathan Arga Alfausta Marsetyo
Tarikhuna: Journal of History and History Education Vol 6, No 1 (2024)
Publisher : UIN Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/thje.v6i1.7331

Abstract

The cultural heritage building, the Kavallerie-Artillerie building, has become a medium for historical exploration as an important building of its time that represents the toughness and splendor of the Mangkunegaran Legion. This article aims to examine the history behind the Kavallerie-Artillerie, a bit of the historical story about the Mangkunegaran Legion, architectural art and the current condition of the Kavallerie-Artillerie. The results of this research show that the Mangkunegara Legion is a special military unit owned by the Mangkunegaran Duchy and is considered by historians to be the first indigenous army unit in Indonesia, where their main headquarters is called the Kavallerie-Artillerie. In fact, both the information about the heritage building and the Mangkunegaran Legion, as well as the current condition of this cultural heritage building appear to have been untouched by the authorities' revitalization agenda and its function as a residential area for local residents.
Co-Authors Fathan Arga Alfausta Marsetyo Indah Rahmawati Akbar