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All Journal Tarikhuna: Journal of History and History Education
Indah Rahmawati Akbar
SMA Muhammadiyah 3 Surakarta
Humanities Education Social Sciences

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Ragam Gaya Visual Periklanan sebagai Media Propaganda di Era Hindia Belanda (1870-1942) Indah Rahmawati Akbar; Galih Pranata
Tarikhuna: Journal of History and History Education Vol 5, No 1 (2023)
Publisher : UIN Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/thje.v5i1.6191

Abstract

Tracing the world of advertising which has been so varied, of course, it cannot be separated from historical developments that are very far back, which have become popular since the XVII century. This study aims to reveal the characteristics of the advertising style and branding that developed in the Dutch East Indies era, which in turn has driven Indonesian advertising rapidly until now. The method used in this study is a literature study with a historiographical approach that examines diachronically the development of advertising and branding in the 18th to early 20th centuries. The results of this study are that there are two characteristics of advertising carried out by the Dutch in the past, namely through classified ad forms and visual forms. Some advertisements are also inseparable from the development of print mass media such as newspapers and magazines which are widespread in society. Branding and advertising strategies also vary, ranging from leaflets or posters with attractive visual designs as propaganda efforts to simple columns of lines that are persuasive and propaganda.
Nasib Anak Kolong: Diskriminasi Indo di Hindia Belanda Indah Rahmawati Akbar; Galih Pranata
Tarikhuna: Journal of History and History Education Vol 6, No 1 (2024)
Publisher : UIN Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/thje.v6i1.7502

Abstract

Peranakan Eropa-Hindia atau cenderung Jawa disebut juga dengan Indo, di mana mereka mengalami kehidupan yang tidak mudah. Diskriminasi rasial hingga sebutan “anak kolong” melekat dan bertahan selama Eropa bertahta di Hindia. Artikel ini bertujuan untuk mengkaji sejarah di balik adanya isu diskriminasi rasial yang menjadi fenomena sosial tak asing di Hindia Belanda. Hasil penelitian menunjukkan bahwa sebutan “anak kolong” melekat pada anak-anak Indo dan bermula akibat adanya praktik pergundikan yang diperankan para nyai telah meresahkan dan mengkhawatirkan orang-orang Eropa di Hindia. Lebih-lebih, kelahiran Indo atau peranakan Eropa-Hindia memunculkan adanya sentimen dan diskriminasi rasial dalam pergaulan sehari-hari di zaman Hindia Belanda.
Co-Authors Galih Pranata Galih Pranata