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All Journal JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Pengabdian kepada Masyarakat Nusantara
Anthony Sentoso
Universitas Internasional Batam, Batam, Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences

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Analisis Digital Marketing UMKM Creativ Jerry Maytanius; Leonardo; Haris Wahyudi; Kelvin; Ricky Lim; Anthony Sentoso
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 2 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v4i2.1090

Abstract

Melalui digital marketing, perusahaan dapat berkomunikasi dengan konsumen potensial mereka di berbagai platform online seperti website, media sosial, email, mesin pencari, dan aplikasi seluler. Ini memberikan kesempatan untuk mengirim pesan yang disesuaikan secara langsung kepada target audiens, serta memonitor dan mengukur efektivitas kampanye dengan lebih baik. Jenis data yang digunakan adalah data primer yang diperoleh langsung dari informan dan data sekunder yang dikumpulkan dari internet, di berupa artikel, buku, dan jurnal. Pengumpulan data teknik meliputi observasi, wawancara mendalam secara langsung (dilakukan untuk mematuhi dokumentasi. Sedangkan teknik pengambilan sampel yang digunakan adalah purposive sampling, yaitu informan dipilih dengan pertimbangan tertentu. Digital marketing memiliki peran yang semakin penting dalam dunia bisnis saat ini. Dalam era digital yang terus berkembang, perusahaan tidak dapat mengabaikan kehadiran mereka di platform online. Digital marketing memberikan peluang yang luas untuk mencapai target audiens dengan biaya yang lebih rendah, mengukur kinerja kampanye secara akurat, dan berinteraksi langsung dengan pelanggan potensial. Dengan memanfaatkan strategi digital marketing yang tepat, perusahaan dapat meningkatkan visibilitas merek, membangun hubungan yang kuat dengan pelanggan, dan meningkatkan penjualan.
The Impact Of Green Human Resource Management to Environmental Performance Alden Nelson; Junaidi Junaidi; Anthony Sentoso
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 6 No 3 (2025): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i3.3898

Abstract

Purpose: This study examines how companies’ environmental performance is affected by Green Human Resource Management (GHRM), with a focus on the moderating influence of corporate environmental ethics and the mediating effect of green organizational culture. Methodology/approach: A quantitative research approach was employed, with data acquired through surveys aimed at organizations implementing GHRM policies. The links between GHRM, green organizational culture, corporate environmental ethics, and environmental performance were examined using path analysis. Results/findings: Green organizational culture serves as a mediator between GHRM and environmental performance, and GHRM activities greatly improve corporate environmental performance. The positive correlation between GHRM and environmental performance is reinforced by corporate environmental ethics, underscoring the significance of ethical commitment in maximizing GHRM's advantages of GHRM. Conclusions: Green organizational culture and environmental ethics are key to improving sustainability, while GHRM supports but does not directly drive performance. Companies should focus on building strong green values and ethical practices. GHRM, green culture, ethics, and performance are interconnected, with ethics moderating GHRM’s impact of GHRM. To enhance GHRM’s effectiveness of GHRM, firms should offer training, promote eco-values, and align policies with sustainability goals. Limitations: As the data are restricted to companies that have implemented GHRM policies, the conclusions might not qualify as relevant to other companies. Deeper qualitative insights are not offered by quantitative methods. Contribution: This study adds to the body of knowledge in GHRM by highlighting the vital roles that environmental ethics and green organizational culture play in improving corporate environmental performance.
Co-Authors Alden Nelson Haris Wahyudi Jerry Maytanius Junaidi Junaidi Kelvin Leonardo Ricky Lim