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All Journal Coopetition : Jurnal Ilmiah Manajemen Jurnal Penelitian Pendidikan Indonesia Cakrawala : Management Science Journal
Ratu Hedy Syahidah Budiarti
Universitas Pasundan
Economics, Econometrics & Finance Education Social Sciences Other

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Manajemen Pemasaran Global Dalam Meningkatkan Kepuasan Konsumen dan Keberhasilan Bisnis Ratu Hedy Syahidah Budiarti
Coopetition : Jurnal Ilmiah Manajemen Vol. 14 No. 2 (2023): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v14i2.3763

Abstract

In the era of globalization that we are currently experiencing, all aspects of human life are interconnected and related to one another. This indicates that it is no longer possible to understand the complexity of various economic, political and cultural relationships from just one particular point of view or perspective. Globalization has changed the way we live our daily lives, work and consume in almost all corners of the world. The phenomenon that emerged as a result of globalization is modernization, which can be defined as a process in which society increasingly relies on technology to meet their various needs and demands. In the business world, technology has become one of the most vital elements, especially in the context of social marketing, and more specifically, global marketing. Therefore, the aim of this research is to investigate and understand the role of global marketing management in increasing consumer satisfaction. By understanding how global marketing management can play a role in meeting the needs and expectations of consumers in Indonesia, you can gain valuable insight into how companies can adapt and succeed in an ever-changing global market.
The effect of customer value and trust on customer satisfaction and its impact on customer loyalty Yudhi Koesworodjati; Ratu Hedy Syahidah Budiarti
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 9, No 3 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020232274

Abstract

Customer value and trust are important factors that can significantly impact customer satisfaction. When a customer perceives that they are receiving value from a product or service and trust the brand or business that is providing it, they are more likely to be satisfied with their overall experience. This study aims to determine the Influence of Customer Value and Trust on Customer Satisfaction and its impact on the Costumer Loyalty Survey on the Costumer Spare Parts Excavator in CV. Bandung Jaya Diesel Bandung. This research was conducted by taking a sample of 70 people. Analysis of the results of this study using path analysis. The results of this research are the influence of the variable (Y) consumer satisfaction on consumer loyalty is indicated by a regression coefficient of 0.867 with other factors other than the variable (Z) customer loyalty of 0.133. Thus, it can be concluded that there is an influence of consumer satisfaction (Y) on consumer loyalty (Z) of 86.7% and other factors that affect consumer loyalty other than customer satisfaction (Y) of 13.3%.
The Effect of Knowledge and Ease of Use on Decisions to Use QRIS Digital Payment Among Gen Z in Bandung City Budiarti, Ratu Hedy Syahidah
CAKRAWALA : Management Science Journal Vol. 2 No. 2 (2025): Cakrawala : Management Science Journal - Mei
Publisher : Yayasan Edukasi Cakrawala Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63541/wav2px88

Abstract

This study aims to determine the effect of knowledge and ease of use on the decision to use QRIS digital payment among Gen Z in Bandung City. The population in this study is the people of Bandung City who belong to Generation Z. Primary data was collected by questionnaire as an instrument to prove the results of the study, to test the hypothesis in this study using the SPSS ver. 25 data analysis tool. 25. Sampling as many as 100 respondents who belong to generation Z in Bandung City. The results showed that knowledge has a positive and significant effect on usage decisions, ease of use has a positive and significant effect on usage decisions, knowledge and ease of use have a positive and significant effect on usage decisions simultaneously.
Co-Authors Yudhi Koesworodjati