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All Journal Upajiwa : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat
Fusca Asti Anggraini, Fusca Asti
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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STUDI PERSEPSI PELANGGAN DALAM PENINGKATAN KEPUASAN WISATA PADA MUSEUM KARS INDONESIA Anggraini, Fusca Asti; Wiyono, Gendro
UPAJIWA : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat Vol 1 No 1 (2017): UPAJIWA : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat
Publisher : Prodi Magister Manajemen FE-UST

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Abstract

This study discussess customers perception to increase tourism satisfaction in the Kars Museum Indonesia. The population are all traveller in the area of museum with 100 people as sample. The collecting data used questionare structurally and scale likert. The analyse data used Structural Equation Modeling (SEM) with Patial Least Square (PLS). Based on path analyse can be concluded that direct effect on tourism attractions toward satisfaction tourist is the best perception with a total effect of 0.425, tourist guide towards satisfaction tourist is the worst perception with a total effect of 0.291 so that it need improvement and enhancement. The result of study showed that variables educational content, tourism attractions and tourist guides have a significant effect on the perception of visitors and simultaneously affect sigificant to visitors perception with a coefficient of 0.641. Keywords: Attraction, Educational Contents, Perception, Satisfaction, Tourist Guide
Co-Authors Gendro Wiyono