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All Journal Jurnal Manajemen Teori dan Terapan Jurnal Ilmiah Manajemen Kesatuan
Rakotoarisoa Maminiaina Heritiana Sedera
ISCAM Business School, Madagascar
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Organic Food: The Factors Influencing Consumers' Purchasing Intention Rakotoarisoa Maminiaina Heritiana Sedera; Ronaldo Yolanda Putra; Eka Kurnia Saputra; Muhammad Ahmad Ali
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 16 No. 2 (2023)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v16i2.46107

Abstract

Objective: This investigation assessed the factors determining consumers' purchasing intention for natural food. This study employs four variables to explain the phenomenon: purchasing intention toward organic food, altruistic value, egoistic value, and attitude toward organic products. Design/Methods/Approach: This study employs a quantitative approach, using primary data collected through an online survey from a sample of 109 individuals. We use the convenience sampling method to collect the data. Furthermore, the regression analysis is performed with SPSS version 23. Findings:  The findings of this study highlighted that altruistic and egoistic values do not influence the intention to purchase organic food. Consumers' attitude has a significant influence on purchasing organic food. However, egoistic values and altruistic values do not influence purchasing intention. Originality/Value: This research examines specific parameters determining consumers' purchasing behavior toward organic products. The model in this work is grounded with a few gaps that still need to be explored and have rarely been investigated in past studies. Practical/Policy implication: The findings contribute an additional theoretical comprehensive to the organic food consumption literature. Moreover, these findings can be an asset to the practitioner in shaping successful marketing strategies to promote and develop organic food. This study can provide additional knowledge and a new perception of consumer behavior toward organic food.
Perceived Organizational Support as a Mediator of HRM Practices on Retention and Engagement in Indonesian Start-ups Dana Budiman; Rakotoarisoa Maminiaina Heritiana Sedera; Supriandi Supriandi; Agung Maulana
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3740

Abstract

Indonesian start-up face high turnover and engagement challenges, making effective human resource management crucial for success. This study explores how digital human resource management practices, psychological empowerment, job flexibility, and career development influence employee retention and work engagement, with perceived organizational support as a mediator. Using a quantitative approach, we surveyed 215 employees from technology and e-commerce start-up in Jakarta, Bandung, and Yogyakarta, employing Structural Equation Modeling-Partial Least Squares for analysis. The findings show that digital human resource management practices, psychological empowerment, job flexibility, and career development positively impact perceived organizational support, which in turn enhances retention and engagement, with a stronger effect on engagement. These results, grounded in Social Exchange Theory, highlight the importance of fostering a supportive workplace to boost employee commitment. However, the study’s focus on urban tech start-up limits its applicability to other sectors. Future research could explore diverse industries or longitudinal designs. This study offers startup leaders insights into building strategies that strengthen employee loyalty and enthusiasm in Indonesia’s dynamic startup ecosystem.
Co-Authors Agung Maulana Dana Budiman Muhammad Ahmad Ali Ronaldo Yolanda Putra Saputra, Eka Kurnia Supriandi Supriandi