Article Per Year (5 Year)
p-Index From 2021 - 2026
1.116
P-Index
This Author published in this journals
All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL LENTERA BISNIS Jurnal Layanan Masyarakat (Journal of Public Service)
Liesta Verawati
Universitas Widya Husada Semarang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : JURNAL LENTERA BISNIS

 1 
PENGARUH PERCEIVED EASE OF USE, ELECTRONIC WORD OF MOUTH DAN PERCEIVED SECURITY TERHADAP REPURCHASE INTENTION DI TIKTOK SHOP Liesta Verawati
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.934

Abstract

Online shopping is not only through e-commerce but, it can be done through social media. Tiktok aplication was originally just a platform for entertainment, currently can be used to make purchase transactions. This study aims to examine the effect of perceived ease of use, electronic word of mouth, and perceived security on repurchase intention in Tiktok Shop. A quantitative methodology was used. Data were collected from 197 respondents who have used Tiktok Shop for shopping and has been 18 years old. The data collection method used a questionnaire with Google Form. The data analysis technique used is PLS-SEM using Smartpls3.3 software to test measurement model and structural model and using SPSS version 26 to analyze respondent characteristics. The findings show that perceived ease of use, electronic word of mouth and perceived security have a positive and significant effect on repurchase intention at Tiktok Shop. Keywords: Perceived Ease of Use, Electronic Word of Mouth, Perceived Security, Repurchase Intention, Tiktok Shop.
FAKTOR PENENTU LOYALITAS MEREK PADA KOPI PANDAWA DI INDONESIA Lely Afiati; Liesta Verawati; Muhamad Syaeful Anwar
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1121

Abstract

This research was conducted to assess the factors that influence brand loyalty for Pandawa ground coffee in Indonesia. This research aims to determine the influence of brand image, brand loyalty, brand awareness, and brand experience, both partially and simultaneously, on online customer brand loyalty at Kopi Pandawa in Indonesia.   The sample used was 100 people, namely people who had bought Pandawa ground coffee online. The data analysis technique used is a multiple regression analysis technique using the SPSS version 25 application to process the data. The research results show that for the simultaneous test, the variables brand image, brand trust, brand awareness, and brand experience together have a positive and significant effect on brand loyalty for Pandawa coffee in Indonesia. In a partial test, the brand image variable has a negative and significant effect on brand loyalty in Pandawa coffee. The brand trust variable has a negative and significant effect on brand loyalty in Pandawa coffee. The brand awareness variable has a positive but not significant effect on brand loyalty for Pandawa coffee. Meanwhile, the brand experience variable has a positive and significant effect on brand loyalty for Pandawa coffee.
Co-Authors Alvin Muhamat Abdul Rohim Edvi Gracia Ardani Eka Yuliawisma Ningsih Hilman Zaenal Mutaqin Jerolin Parabawa Aji Lely Afiati Muhamad Syaeful Anwar Nanda Muhamad Wahyu Pratama Nenden Nur Annisa Salsabila Al Fitri