Garuda - Garba Rujukan Digital

PENGARUH PERCEIVED EASE OF USE, ELECTRONIC WORD OF MOUTH DAN PERCEIVED SECURITY TERHADAP REPURCHASE INTENTION DI TIKTOK SHOP Liesta Verawati
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.934

Online shopping is not only through e-commerce but, it can be done through social media. Tiktok aplication was originally just a platform for entertainment, currently can be used to make purchase transactions. This study aims to examine the effect of perceived ease of use, electronic word of mouth, and perceived security on repurchase intention in Tiktok Shop. A quantitative methodology was used. Data were collected from 197 respondents who have used Tiktok Shop for shopping and has been 18 years old. The data collection method used a questionnaire with Google Form. The data analysis technique used is PLS-SEM using Smartpls3.3 software to test measurement model and structural model and using SPSS version 26 to analyze respondent characteristics. The findings show that perceived ease of use, electronic word of mouth and perceived security have a positive and significant effect on repurchase intention at Tiktok Shop. Keywords: Perceived Ease of Use, Electronic Word of Mouth, Perceived Security, Repurchase Intention, Tiktok Shop.

TRAINING OF SOCIAL MEDIA MARKETING (TIKTOK SHOP AND FACEBOOK) IN STARS BAKERY, KENDAL REGENCY FOR BUSINESS PROMOTION Liesta Verawati; Muhamad Syaeful Anwar
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 7 No. 4 (2023): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v7i4.2023.589-598

Social media marketing via Tiktok Shop and Facebook has become an important strategy in today's business world because these platforms have a large reach and diverse active users. Stars Bakery has not utilized this optimally because its business promotion techniques still use word-of-mouth. The problems faced will have serious long-term impacts, such as product problems that are not widely known by customers, which will lead to a decrease in sales. This activity is carried out in the form of material presentation and training. Training conducted regarding creating Facebook and Tiktok Shop business accounts. Participants in this training are owners and employees at Stars Bakery. This activity was carried out at Stars Bakery because of the promotional techniques carried out. This community service activity aims to assist partners in selling and promoting their products widely with the aim of making their products known to the wider community, increasing brand awareness and increasing sales at Stars Bakery Kendal. The solution offered by this community service activity is social media marketing training through Tiktok Shop and Facebook. The results of this community service activity show that partners, namely Stars Bakery, are satisfied with the training provided. After attending this training, partners plan to use Tiktok Shop and Facebook as media for product promotion and sales.

FAKTOR PENENTU LOYALITAS MEREK PADA KOPI PANDAWA DI INDONESIA Lely Afiati; Liesta Verawati; Muhamad Syaeful Anwar
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1121

This research was conducted to assess the factors that influence brand loyalty for Pandawa ground coffee in Indonesia. This research aims to determine the influence of brand image, brand loyalty, brand awareness, and brand experience, both partially and simultaneously, on online customer brand loyalty at Kopi Pandawa in Indonesia. The sample used was 100 people, namely people who had bought Pandawa ground coffee online. The data analysis technique used is a multiple regression analysis technique using the SPSS version 25 application to process the data. The research results show that for the simultaneous test, the variables brand image, brand trust, brand awareness, and brand experience together have a positive and significant effect on brand loyalty for Pandawa coffee in Indonesia. In a partial test, the brand image variable has a negative and significant effect on brand loyalty in Pandawa coffee. The brand trust variable has a negative and significant effect on brand loyalty in Pandawa coffee. The brand awareness variable has a positive but not significant effect on brand loyalty for Pandawa coffee. Meanwhile, the brand experience variable has a positive and significant effect on brand loyalty for Pandawa coffee.

Relationship of Perceived Ease of Use, Trust, Customer Satisfaction and Customer Loyalty in E-Commerce: A Case Study of The Shopee Application Anwar, Muhamad Syaeful; Verawati, Liesta; Afiati, Lely
The International Journal of Business Review (The Jobs Review) Vol 7, No 1 (2024): The International Journal of Business Review. June 2024
Publisher : Fakultas Pendidikan Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/tjr.v7i1.67728

Purpose – The purpose of the study is to provide empirical evidence on the impact of perceived ease of use and trust on customer satisfaction and, in turn, how customer satisfaction influences customer loyalty in the context of the Shopee application.Design/methods/approach – The study employs a quantitative research approach. Data was collected through surveys distributed to Shopee users. The analysis used Structural Equation Modeling (SEM) to test the hypothesized relationships between perceived ease of use, trust, customer satisfaction, and customer loyalty.Findings – The findings indicate that perceived ease of use and trust positively and significantly affect customer satisfaction. Additionally, customer satisfaction has a positive and significant impact on customer loyalty. This suggests that improving the ease of use and trustworthiness of the Shopee platform can enhance customer satisfaction, leading to greater customer loyalty.Research implications/limitations – Implications: The results provide practical insights for e-commerce platforms, particularly Shopee, highlighting the importance of emphasizing ease of use and building trust to improve customer satisfaction and loyalty. Limitations: The study's limitations include its focus on a single ecommerce platform (Shopee), which may not generalize to other platforms. Future research should consider including multiple ecommerce platforms to expand the findings. Additionally, only customer loyalty was used as a dependent variable; future studies could explore other dependent variables related to customer behavior.Originality/value – This research adds value by offering new insights into customer satisfaction and loyalty dynamics in the e-commerce sector, specifically within the Shopee platform. It underscores the critical roles of perceived ease of use and trust in fostering customer satisfaction and loyalty, which can guide e-commerce businesses in strategic planning and customer relationship management

Intention To Use Mobile Banking Application: Empirical Evidence From Indonesia Verawati, Liesta; Syaeful Anwar, Muhamad; Afiati, Lely
The International Journal of Business Review (The Jobs Review) Vol 7, No 1 (2024): The International Journal of Business Review. June 2024
Publisher : Fakultas Pendidikan Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/tjr.v7i1.72773

Purpose – The study aims to examine the factors that influence the intention to use mobile banking in Indonesia, specifically focusing on perceived usefulness, trust, and perceived security.Design/methods/approach – The research employs an explanatory design with a quantitative approach. Data were collected through a self-administered survey method using online questionnaires. The sample consisted of 115 respondents who use mobile banking applications. The data were analyzed using PLS-SEM (Partial Least Squares Structural Equation Modeling) with the software SmartPLS 3.3.Findings – The study reveals that perceived usefulness is the strongest predictor of the intention to use mobile banking applications among users. This means that the more beneficial users find mobile banking, the more likely they are to intend to use it. Trust also plays a significant positive role in influencing the intention to use mobile banking, suggesting that users are more inclined to adopt mobile banking if they trust the service provider. On the other hand, perceived security does not have a significant impact on the intention to use mobile banking. The research model accounts for 62% of the variance in the intention to use mobile banking, indicating that other factors not included in the study might also play a role.Research implications/limitations – Mobile banking providers should enhance the perceived usefulness and trustworthiness of their services to increase user adoption. The study's limitations include its small sample size and geographic focus on Indonesia, which may affect the generalizability of the findings. Further research with a broader and more diverse sample is recommended.Originality/value – This study contributes to the understanding of mobile banking adoption in Indonesia by providing empirical evidence on the importance of perceived usefulness and trust over perceived security in influencing user intention.

The Influence of Job Stress Mediates Work-Family Conflict on Employee Job Satisfaction Annisa, Nenden Nur; Wardhani, Diana Pramudya; Verawati, Liesta
Jurnal Manajemen Dayasaing Vol. 26 No. 2 (2024): Jurnal Manajemen Dayasaing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v26i2.7162

Employees are one of the important elements in achieving company goals, therefore, employees as an important source in the success of a company should be considered, especially regarding their satisfaction at work or what is commonly known as job satisfaction. The objectives of this study are (1) Testing the effect of work-family conflict on job satisfaction in employees (2) Testing the effect of work-family conflict on job stress in employees. (3) Testing the effect of job stress on job satisfaction in employees. (4) Testing job stress in mediating the effect of work- family conflict on job satisfaction in employees. The population in this study were 119 employees. Sampling using purposive sampling method using criteria in the study amounted to 80 people. The data collection instrument uses a questionnaire with a Likert scale, each of which has been tested and has met the validity and reliability requirements. Data analysis using SmartPLS 3.0 tools. The results of this study indicate that (1) Work-family conflict has a negative and significant effect on job satisfaction in employees. (2) Work-family conflict has a positive and significant effect on job stress in employees. (3) Job stress has a negative and significant effect on job satisfaction in employees (4) Job stress mediates the effect of workfamily conflict on job satisfaction in employees.

Brand Creation Training as Product Identity for Fashion Category in Karangayu Market, West Semarang Subdistrict, Semarang City, Central Java Muhamad Syaeful Anwar; Lely Afiati; Liesta Verawati
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 7 No. 3 (2024): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v7i3.4881

MSMEs in Indonesia have experienced positive growth over the past three years and are one of the largest contributors to Indonesia’s GDP. In Semarang, especially in the fashion sector at Karangayu Market, many sellers do not yet have a clear brand identity, making it difficult to compete with competitors. Understanding the importance of brand identity is essential to increase competitiveness and attract more consumers. This research aims to enhance the understanding and skills of sellers in Karangayu Market in creating and utilizing brands as identity for their fashion products. The community service activity was conducted on Thursday, March 7, 2024, with partners from the Association of Traders and Services of Karangayu Market, Semarang City. The stages of community service included location surveys, problem identification, presentations on the importance of brand identity, brand creation training, and activity evaluations to ensure the effectiveness and sustainability of the actions taken. This training resulted in an enhanced understanding and skillset among the traders regarding the significance of brand identity. Training participants, such as Dhea and Ana, successfully created brand identities that aligned with their business philosophies and personalities. The established brand identities are expected to be implemented on partner products, contributing to increased sales and consumer awareness. This brand identity creation training effectively assisted Pasar Karangayu traders in establishing strong brand identities. The implementation of this community service activity not only enhanced the traders’ skills but is also anticipated to be implemented sustainably to support the success of MSMEs in the fashion sector. A strong brand identity will aid consumers in recognizing and differentiating products from competitors, thereby expanding market reach and enhancing business competitiveness.

E-Marketplace-Based Online Sales Training for Traditional Market Sellers in Karangayu, Semarang, in Response to Changes in Consumer Behavior Liesta Verawati; Muhamad Syaeful Anwar; Lely Afiati
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 7 No. 3 (2024): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v7i3.4939

The rapid rise of e-commerce has significantly impacted traditional markets. Society is faced with two choices: to embrace the progress of the time or not. This service project explores the challenges sellers face in Semarang’s Karangayu Market face due to shifting consumer behavior towards online shopping. The declining income and customer base prompted a community service project by Universitas Widya Husda Semarang to equip sellers with online sales strategies. The program targeted 18 sellers dealing in fashion products. It involved three phases: survey, implementation, monitoring, and evaluation. The program addressed challenges by presenting the evolution of online shopping and popular e-marketplace platforms, providing a question-and-answer session where participants expressed concerns about e-marketplace competition. Conducting a training session on creating Shopee seller accounts, highlighting the functionalities of the Shopee seller dashboard for managing online stores. The community service team initiative successfully empowered sellers with basic e-marketplace knowledge and skills. Regular training programs targeting non-digital sellers are recommended to bridge the digital divide and ensure the sustainability of traditional markets. This program can serve as a model for future initiatives aimed at supporting traditional businesses in the digital era.

Brand and Logo Creation for Fried Wonton Chips MSMEs Muhamad Syaeful Anwar; Liesta Verawati; Nisnaeni Nurhikmah
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 8 No. 1 (2025): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v8i1.6176

Micro, Small, and Medium Enterprises (MSMEs) play a critical role in economic growth by creating job opportunities and reducing unemployment. However, in today's competitive market, MSMEs must innovate and develop strong branding strategies to attract consumers and build trust. This study highlights the challenges of fried wonton chips MSMEs, particularly the lack of a brand and logo, which hampers product recognition, marketing efforts, and competitiveness. A community service initiative addressed these issues by providing brand and logo creation using tools like Canva, equipping MSME owners with practical skills to enhance product identity and marketing. Through preparation, implementation, and evaluation stages, the initiative successfully increased awareness about branding's importance and emphasized involving younger generations to leverage technology for design and promotion. These efforts strengthen MSME competitiveness, build consumer trust, and unlock growth opportunities in local and global markets.

Brand and Logo Creation for Fried Wonton Chips MSMEs Anwar, Muhamad Syaeful; Verawati, Liesta; Nurhikmah, Nisnaeni
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 8 No. 1 (2025): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v8i1.6176

Micro, Small, and Medium Enterprises (MSMEs) play a critical role in economic growth by creating job opportunities and reducing unemployment. However, in today's competitive market, MSMEs must innovate and develop strong branding strategies to attract consumers and build trust. This study highlights the challenges of fried wonton chips MSMEs, particularly the lack of a brand and logo, which hampers product recognition, marketing efforts, and competitiveness. A community service initiative addressed these issues by providing brand and logo creation using tools like Canva, equipping MSME owners with practical skills to enhance product identity and marketing. Through preparation, implementation, and evaluation stages, the initiative successfully increased awareness about branding's importance and emphasized involving younger generations to leverage technology for design and promotion. These efforts strengthen MSME competitiveness, build consumer trust, and unlock growth opportunities in local and global markets.

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