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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL LENTERA BISNIS
Lely Afiati
Universitas Widya Husada Semarang
Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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KEPUTUSAN PEMBELIAN ONLINE KOPI NUANSA GEMBIRA Lely Afiati
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.936

Abstract

This study aims to determine the influence of information quality, trust, and convenience on online purchasing decisions on the purchase of Nuansa Gembira coffee in Semarang City. Data by distributing questionnaires using Google Forms with as many as 80 respondents with Convenience sampling techniques. Data analysis using SPSS version 25. The results showed that the quality of information and trust had a positive and significant effect on online purchasing decisions. In contrast, convenience had a positive but insignificant effect on online purchase decisions. Keywords: Online Purchase Decision, Quality of Information, Trust, Convenience
FAKTOR PENENTU LOYALITAS MEREK PADA KOPI PANDAWA DI INDONESIA Lely Afiati; Liesta Verawati; Muhamad Syaeful Anwar
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1121

Abstract

This research was conducted to assess the factors that influence brand loyalty for Pandawa ground coffee in Indonesia. This research aims to determine the influence of brand image, brand loyalty, brand awareness, and brand experience, both partially and simultaneously, on online customer brand loyalty at Kopi Pandawa in Indonesia.   The sample used was 100 people, namely people who had bought Pandawa ground coffee online. The data analysis technique used is a multiple regression analysis technique using the SPSS version 25 application to process the data. The research results show that for the simultaneous test, the variables brand image, brand trust, brand awareness, and brand experience together have a positive and significant effect on brand loyalty for Pandawa coffee in Indonesia. In a partial test, the brand image variable has a negative and significant effect on brand loyalty in Pandawa coffee. The brand trust variable has a negative and significant effect on brand loyalty in Pandawa coffee. The brand awareness variable has a positive but not significant effect on brand loyalty for Pandawa coffee. Meanwhile, the brand experience variable has a positive and significant effect on brand loyalty for Pandawa coffee.
NIAT BERALIH PENGGUNAAN SMARTPHONE: MENGINTEGRASIKAN KERANGKA KERJA DORONG-TARIK-TAMBAT Muhamad Syaeful Anwar; Lely Afiati
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1218

Abstract

This study empirically examines and analyzes the factors influencing the switching intention usage of Android smartphone to iOS smartphone. The research investigates three main categories: push factors, pull factors, and mooring factor. Push factors include dissatisfaction and low quality. Pull factors include alternative attractiveness and perceived usefulness. Mooring factor include switching costs. The research design employs an explanatory approach to determine one or more variables that explain the cause-and-effect relationship with other variables. Data was collected through a survey using Google Form with 123 respondents. Data analysis was conducted using SPSS software to analyze respondents characterstics and SmartPLS software to analyze the measurement model and structural model. The results show that push and pull factors positively and significantly affect switching intention. Switching costs moderate the influence of pull factors on switching intention of smartphone usage while, switching costs do not moderate the influence of push factors on switching intention of smartphone usage.
Pelatihan pembuatan merek dan logo UMKM salak di Desa Girikerto, Kecamatan Turi, Kabupaten Sleman, Daerah Istimewa Yogyakarta Muhamad Syaeful Anwar; Lely Afiati; Mailan Mailan; Intan Syakila Listiana
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 3 (2025): May
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i3.30613

Abstract

Abstrak Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran vital dalam pertumbuhan ekonomi dan penyediaan lapangan kerja, namun sering kali menghadapi tantangan dalam branding, khususnya bagi UMKM salak. Tanpa merek dan logo, produk ini sulit bersaing di pasar yang kompetitif, memiliki identitas visual yang lemah, serta pemasaran yang tidak efektif. Kegiatan Pengabdian kepada Masyarakat (PkM) dilakukan untuk membantu pemilik usaha memahami pentingnya branding dengan merancang logo yang sesuai. Kegiatan ini melalui beberapa tahap, yaitu persiapan, pelaksanaan, konseptualisasi logo, pembuatan desain, dan finalisasi. Hasil dari kegiatan ini menunjukkan bahwa desain logo yang kuat dan tepat tidak hanya meningkatkan daya tarik konsumen tetapi juga membangun kepercayaan dan citra positif terhadap produk. Dengan branding yang baik, UMKM salak dapat memperluas jangkauan pasar dan meningkatkan daya saing mereka di era yang semakin kompetitif. Kata kunci: merek; logo; UMKM Abstract Micro, Small, and Medium Enterprises (MSMEs) play a vital role in economic growth and job creation, yet they often face challenges in branding, particularly for snake fruit (salak) MSMEs. Without a brand and logo, these products struggle to compete in a competitive market, possess a weak visual identity, and have ineffective marketing. Community Service (PkM) activities were conducted to help business owners understand the importance of branding by designing a suitable logo. These activities went through several stages, namely preparation, implementation, logo conceptualization, design creation, and finalization. The results of this activity demonstrate that a strong and appropriate logo design not only enhances consumer appeal but also builds trust and a positive image towards the product. With good branding, snake fruit MSMEs can expand their market reach and increase their competitiveness in an increasingly competitive era. Keywords: brand; logo; MSMEs
Co-Authors Intan Syakila Listiana Liesta Verawati Mailan Mailan Muhamad Syaeful Anwar