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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL LENTERA BISNIS Jurnal Layanan Masyarakat (Journal of Public Service)
Muhamad Syaeful Anwar
Universitas Widya Husada Semarang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : JURNAL LENTERA BISNIS

 1 
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN Muhamad Syaeful Anwar
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.935

Abstract

This study aims to examine the effect of product quality, price perception, and brand image on customer satisfaction when using Xiaomi/Oppo/Vivo/Samsung brand smartphones. This study used a quantitative approach because testing the hypothesis. The sampling technique uses purposive sampling with the criteria of people who use Xiaomi/Oppo/Vivo/Samsung brand smartphones. The data collection technique uses a self-administered survey by distributing questionnaires directly to respondents using Google Forms. Respondents in this study are 204 respondents. The data analysis technique uses SmartPLS version 3.3. The results show that product quality, price perception, and brand image has a positive and significant effect on customer satisfaction. Keywords: Product Quality, Price Perception, Brand Image, Customer Satisfaction
FAKTOR PENENTU LOYALITAS MEREK PADA KOPI PANDAWA DI INDONESIA Lely Afiati; Liesta Verawati; Muhamad Syaeful Anwar
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1121

Abstract

This research was conducted to assess the factors that influence brand loyalty for Pandawa ground coffee in Indonesia. This research aims to determine the influence of brand image, brand loyalty, brand awareness, and brand experience, both partially and simultaneously, on online customer brand loyalty at Kopi Pandawa in Indonesia.   The sample used was 100 people, namely people who had bought Pandawa ground coffee online. The data analysis technique used is a multiple regression analysis technique using the SPSS version 25 application to process the data. The research results show that for the simultaneous test, the variables brand image, brand trust, brand awareness, and brand experience together have a positive and significant effect on brand loyalty for Pandawa coffee in Indonesia. In a partial test, the brand image variable has a negative and significant effect on brand loyalty in Pandawa coffee. The brand trust variable has a negative and significant effect on brand loyalty in Pandawa coffee. The brand awareness variable has a positive but not significant effect on brand loyalty for Pandawa coffee. Meanwhile, the brand experience variable has a positive and significant effect on brand loyalty for Pandawa coffee.
NIAT BERALIH PENGGUNAAN SMARTPHONE: MENGINTEGRASIKAN KERANGKA KERJA DORONG-TARIK-TAMBAT Muhamad Syaeful Anwar; Lely Afiati
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1218

Abstract

This study empirically examines and analyzes the factors influencing the switching intention usage of Android smartphone to iOS smartphone. The research investigates three main categories: push factors, pull factors, and mooring factor. Push factors include dissatisfaction and low quality. Pull factors include alternative attractiveness and perceived usefulness. Mooring factor include switching costs. The research design employs an explanatory approach to determine one or more variables that explain the cause-and-effect relationship with other variables. Data was collected through a survey using Google Form with 123 respondents. Data analysis was conducted using SPSS software to analyze respondents characterstics and SmartPLS software to analyze the measurement model and structural model. The results show that push and pull factors positively and significantly affect switching intention. Switching costs moderate the influence of pull factors on switching intention of smartphone usage while, switching costs do not moderate the influence of push factors on switching intention of smartphone usage.
Co-Authors Hilman Zaenal Mutaqin Intan Syakila Listiana Jerolin Parabawa Aji Lely Afiati Liesta Verawati Mailan Mailan