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IMPLEMENTASI PROGRAM TANGGUNG JAWAB SOSIAL DAN LINGKUNGAN DALAM MENDUKUNG PENGEMBANGAN USAHA MIKRO KECIL SUPPLY CHAIN DI PT PLN (PERSERO) PUSHARLIS Ghitha Zahirah Fasya; Chandra Hendriyani; Fenny Damayanti
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.847

Abstract

Business continuity is highly dependent on a harmonious relationship between the company and its supporting ecosystem such as employees, customers and the environment. To support this, the company must implement a Social and Environmental Responsibility (TJSL) program. The purpose of implementing the TJSL program is to contribute to the development of micro and small businesses or local communities. PT PLN (Persero) Pusharlis has a TJSL priority on the economic pillar through the development of the UMK Supply Chain which is in line with the 2030 Sustainable Development Goals (SDGs) goals of reducing poverty, unemployment, and improving people's welfare. This study uses a qualitative method with a descriptive approach to data collection techniques through interviews and literature studies. The object of research is CV Karya Mandiri Manufacture which is a fostered partner of PT PLN (Persero) Pusharlis which has succeeded in increasing production requests by 75 requests from the previous 50, resulting in an increase in employment of 22.2%. Thus it can be concluded that the TJSL program at PT PLN (Persero) Pusharlis was able to increase economic growth and absorb labor in the MSE Supply Chain. Key words: Social and Environmental Responsibility, TJSL, MSE, Supply Chain
Implementasi Aplikasi GA Service dalam Meningkatkan Komunikasi Internal di PT PLN (Persero) Pusharlis Chandra Hendriyani; zahira Azkiya Ramadhani; Tengku Sitti Rochmah
REMIK: Riset dan E-Jurnal Manajemen Informatika Komputer Vol. 7 No. 3 (2023): Volume 7 Nomor 3 Agustus 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/remik.v7i3.12685

Abstract

Revolusi industri yang mendorong transformasi teknologi digital telah berdampak masif terhadap kehidupan manusia, tidak terkecuali di bidang komunikasi. Komunikasi memiliki peran penting dalam organisasi yang merupakan media untuk koordinasi, menyampaikan ide dan gagasan baik eksternal atau internal. Di era teknologi, komunikasi internal dapat ditingkatkan menggunakan aplikasi, salah satu bentuk untuk meningkatkan efektivitas dan produktivitas kerja adalah penggunaan aplikasi GA service yang digunakan oleh PT PLN (Persero) Pusharlis Kantor Induk. Penelitian ini bertujuan untuk mengetahui implementasi aplikasi GA service dalam meningkatkan komunikasi internal di PT PLN (Persero) Pusharlis Kantor Induk dengan menggunakan metode kualitatif pendekatan deskriptif. Data primer didapatkan melalui wawancara dan observasi sedangkan data sekunder berasal dari junal dan laporan. Hasil penelitian ini menunjukkan bahwa layanan e-meeting pada aplikasi GA service berdampak positif terhadap komunikasi internal khususnya saat pemesanan ruang rapat di PT PLN (Persero) Pusharlis Kantor Induk dengan persentase 72,7% setuju dan 27,3% sangat setuju. Kata Kunci: Aplikasi GA service; Digital; Komunikasi Internal; Rapat; Transformasi
Analisis Event Marketing Tabungan Tandamata Dalam Meningkatkan Jumlah Nasabah Di Bank Bjb Kantor Pusat Bandung Mega Putri; Chandra Hendriyani; Tengku Sitti Rochmah
Jurnal Sekretaris dan Administrasi Bisnis Vol 8 No 1 (2024): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v8i1.391

Abstract

In today's competitive era of inter-bank competition, companies must be able to adjust the right marketing strategy, because everything is done to maintain the company's existence. Banks are financial institutions that collect funds from the public and then channel them back through credit. To attract consumers or prospective customers, Bank bjb's head office conducts event marketing promotions through concerts by inviting various top artists. It is hoped that this will become an attraction for prospective Bank bjb customers. The purpose of this study was to determine the success of the event marketing of the Tandamata savings and the DIGI Cash Application, in increasing the number of customers at Bank bjb's head office. The research method used is qualitative, with a descriptive approach through interviews and direct observation. The results of the study show that the strategy used by Bank bjb has been effective, as evidenced by the increasing number of Tandamata savings customers, the procedure for opening Tandamata savings can run well, reflected in the convenience provided by Bank bjb to customers. However, for a good marketing event, it must be able to influence the number of customers who open bjb Tandamata savings at bank bjb.