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All Journal Journal of Secretary and Business Administration JURNAL LENTERA BISNIS
Fenny Damayanti
Akademi Sekretari Manajemen Taruna Bakti
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Promotion Fenny Damayanti; Sofiatiningsih Sofiatiningsih
Jurnal Sekretaris dan Administrasi Bisnis Vol 3 No 1 (2019): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (335.205 KB) | DOI: 10.31104/jsab.v3i1.80

Abstract

One of the issues every higher educational institution faced is how they can increase numbers of students enrolled within the institution. Competition among educational institutions struggling for the market shares has encouraged them to find an effective way to introduce their institutions. Promotion could be considered as one of the ways to introduce the product and/or services to customers. Promotion could be direct and indirectly influencing the customer’s buying decision. The purpose of this study is to know the influence of promotion toward decision to become a student of ASMTB. The other thing is what is the most effective or acceptable type of promotion among advertising, sales promotion, personal selling, and public relations, that suitable for customers (college students to be). Method used in collecting data is done by distributing questionnaires to 203 respondents, they are students of ASMTB in 1st, 2nd and 3rd grade. Research is conducted in ASMTB Bandung. This research applied quantitative and descriptive analysis methods. The results demonstrated that promotion: advertising, sales promotion, personal selling, and public relation, were 59,1% influencing customers’ decision to become the students of ASMTB. The following is the findings and recommendations: advertising as one of promotional methods done through social media were considered effective since it could be spread to different places and be repeated from time to time. Promotion through social media was also suitable for millennials who actively used social media. Therefore, advertising should be done periodically. Sales promotion as the other method of promotion used through a member get member program, was considered a success since it would motivate them to get more incentives and as a way to improve their selling and communication skills. Personal selling was also a well accepted method of promotion through a form of school visit. Personal selling was considered a tool to handle objections from customers. Keywords: buying decision, buying decision strategy, promotion, promotion strategy
ANALISIS E-WALLET BERBASIS TAM (TECHNOLOGY ADOPTION MODEL) DI PT TELKOM INDONESIA TBK Rivanda Arvyana; Fenny Damayanti; T Sitti Rochmah
JURNAL LENTERA BISNIS Vol 11, No 3 (2022): JURNAL LENTERA BISNIS, September 2022
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v11i3.622

Abstract

More and more internet users have made actors in the field of technology to continuously create innovations so that smartphone users can make the best use of technology. One of them is by issuing a product called e-wallet which is a trend in carrying out all payment transaction activities and purchasing items. Likewise with PT Telkom which participated in implementing government policies in reducing the use of cash. By using the e-wallet application owned by PT Telkom, this research is focused on the use of TAM-based e-wallet. In conducting this research, the methodology used is by using a qualitative methodology and through a descriptive approach and using data collection techniques through literature studies. There are many benefits and also the convenience of using Telkom's e-wallet or commonly known as t-money. With various features in the application, users can make bill payment transactions as well as purchase train or plane tickets, merchants, and make purchases of electricity pulses or data packages. To be able to win the competition in the business world, PT Telkom must continue to improve the features available in the e-wallet application. That way users can feel the benefits of using the application. This can be used by Telkom to provide testimonials to other users.Keywords: Fintech, E-wallet, TAM
IMPLEMENTASI PROGRAM TANGGUNG JAWAB SOSIAL DAN LINGKUNGAN DALAM MENDUKUNG PENGEMBANGAN USAHA MIKRO KECIL SUPPLY CHAIN DI PT PLN (PERSERO) PUSHARLIS Ghitha Zahirah Fasya; Chandra Hendriyani; Fenny Damayanti
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.847

Abstract

Business continuity is highly dependent on a harmonious relationship between the company and its supporting ecosystem such as employees, customers and the environment. To support this, the company must implement a Social and Environmental Responsibility (TJSL) program. The purpose of implementing the TJSL program is to contribute to the development of micro and small businesses or local communities. PT PLN (Persero) Pusharlis has a TJSL priority on the economic pillar through the development of the UMK Supply Chain which is in line with the 2030 Sustainable Development Goals (SDGs) goals of reducing poverty, unemployment, and improving people's welfare. This study uses a qualitative method with a descriptive approach to data collection techniques through interviews and literature studies. The object of research is CV Karya Mandiri Manufacture which is a fostered partner of PT PLN (Persero) Pusharlis which has succeeded in increasing production requests by 75 requests from the previous 50, resulting in an increase in employment of 22.2%. Thus it can be concluded that the TJSL program at PT PLN (Persero) Pusharlis was able to increase economic growth and absorb labor in the MSE Supply Chain. Key words: Social and Environmental Responsibility, TJSL, MSE, Supply Chain
Co-Authors Chandra Hendriyani Ghitha Zahirah Fasya Rivanda Arvyana Sofiatiningsih Sofiatiningsih T Sitti Rochmah