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All Journal Journal on Education Jurnal Minfo Polgan (JMP) Takuana: Jurnal Pendidikan, Sains, dan Humaniora
Supriyadi Supriyadi
Universitas Pertiwi
Arts Humanities Computer Science & IT Education Library & Information Science Mathematics Social Sciences

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Upaya Meningkatkan Kemampuan Bahasa Inggris Melalui Outdoor Activity Berbasis Pembelajaran Tematik di LKP BBC Cabang Koja Pristanto Ria Irawan; Miftahudin Miftahudin; Allya Saputro; Joelianti Dwi. S; Syamsul Bahri; Supriyadi Supriyadi; Sopian Sopian
Journal on Education Vol 5 No 4 (2023): Journal on Education: Volume 5 Nomor 4 Mei-Agustus 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i4.3977

Abstract

This study aims to get an overview of the implementation of activities outdoor activity thematically based on improving English skills at the BBC's English Language Course and Training Institute, Koja branch, North Jakarta. This descriptive qualitative research uses interviews, questionnaires, and documentation. The results of the research show that thematic learning is done through outdoor activity in accordance with the syllabus, the implementation schedule is on time, the location is in accordance with the thematic, and based on an assessment of student abilities to listen with dominance good, the average value is 85 (range of scores 80-90), reading ability students get an average value 95 with mastery Very good, (score range 90-100), writing ability students get an average value 83 (80-90 grade range) with mastery Good, and students' ability to speak mastery Good, with value average 87 (range of scores 80-90)
Pengaruh Kenaikan Tarif Ojek Online Terhadap Pendapatan Driver Ojek Online Di Stasiun Bekasi Muhammad Farhan Ar Rizqi; Pristanto Ria Irawan; Supriyadi Supriyadi
Jurnal Minfo Polgan Vol. 13 No. 2 (2024): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v13i2.14363

Abstract

Tujuan penelitian ini adalah untuk mengetahui bagaimana pengaruh kenaikan tarif ojek online terhadap pendapatan pengemudi di Stasiun Bekasi. Menaikkan tarif ojek online seringkali dipandang sebagai langkah yang diperhitungkan untuk meningkatkan kesejahteraan mitra berkendara. Mengingat banyak variabel lain, termasuk perubahan jumlah klien, tingkat persaingan, dan variasi permintaan, pengaruhnya terhadap total pendapatan masih menjadi perdebatan. Penelitian ini menggunakan metode survei dan metodologi kuantitatif, dengan mengumpulkan data dari 60 orang pengemudi ojek online di wilayah Stasiun Bekasi yang mengisi kuesioner. Untuk mengetahui hubungan antara variabel independen (kenaikan tarif) dengan variabel dependen (pendapatan pengemudi), analisis data dilakukan dengan menggunakan regresi linier. Berdasarkan temuan studi tersebut, pendapatan pengemudi sangat dipengaruhi oleh kenaikan tarif. Namun dampaknya tidak sepenuhnya menguntungkan karena seiring berjalannya waktu, hal ini juga disertai dengan penurunan jumlah klien. Penelitian ini menggunakan metodologi deskriptif kuantitatif, yaitu pengumpulan data melalui kuesioner. Penelitian ini menggunakan metodologi analisis regresi linier dan purposive sampling dengan sampel sebanyak 60 orang pengemudi ojek online di wilayah stasiun kereta api bekasi, Jawa Barat. Temuan penelitian menunjukkan bahwa di stasiun kereta api bekasi di Jawa Barat, terdapat hubungan parsial antara kenaikan tarif ojek online dengan pendapatan pengemudi ojek. Temuan penelitian ini diharapkan dapat membantu penyelidikan di masa depan.
Komodifikasi Sensasi: Analisis Strategi Digital Branding dan Visual Marketing Bakso Rusuk Joss dalam Menciptakan Viralitas di Media Sosial Supriyadi Supriyadi
Takuana: Jurnal Pendidikan, Sains, dan Humaniora Vol. 4 No. 3 (2025): Takuana (October-December)
Publisher : MAN 4 Kota Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56113/takuana.v4i3.464

Abstract

This study analyzes the digital branding strategy and virality mechanisms of Bakso Rusuk Joss (BRJ), a viral culinary MSME in Indonesia. Using a qualitative netnographic approach on TikTok and Instagram, supported by interviews and documentation, the study examines online interactions, visual content, and user-generated content (UGC). The findings show that BRJ’s success is driven by three key factors: (1) visual-led product innovation (e.g., Bakso Lava) that encourages UGC production; (2) experiential marketing that transforms eating into a shareable visual and emotional experience; and (3) influencer-driven exposure that triggers Fear of Missing Out (FOMO). These strategies position consumers as active co-creators who amplify brand visibility organically. The study concludes that BRJ commodifies sensation, where product value lies not only in taste but in its potential to generate digital content and attention. This research provides insights for culinary MSMEs in designing effective marketing strategies within the attention economy.
Co-Authors Allya Saputro Joelianti Dwi. S Miftahudin Miftahudin Muhammad Farhan Ar Rizqi Pristanto Ria Irawan Sopian Sopian Syamsul Bahri