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All Journal Journal of Entrepreneurial and Business Diversity Jurnal Cendekia Ilmiah
I Gusti Ngurah Darma Paramartha
Universitas Pendidikan Nasional, Indonesia
Humanities Decision Sciences, Operations Research & Management Social Sciences

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Word of Mouth Komunikasi Pemasaran dalam Meningkatkan Loyalitas Pelanggan Warung Madhtoya di Jimbaran Gusti Made Jeananta Suputra; Nuning Indah Pratiwi; I Gusti Ngurah Darma Paramartha; Sahri Aflah Ramadiansyah
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 4: Juni 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/j-ceki.v5i4.16560

Abstract

Penelitian ini bertujuan untuk menganalisis peran komunikasi pemasaran Word of Mouth dalam meningkatkan loyalitas pelanggan Warung Madhtoya di Jimbaran. Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui observasi partisipatif, wawancara mendalam, dan dokumentasi. Informan ditentukan menggunakan purposive sampling yang melibatkan 11 partisipan, terdiri dari pelanggan tetap, pelanggan baru, pengelola, pegawai, dan akademisi. Hasil penelitian menunjukkan bahwa Word of Mouth berperan penting dalam membangun loyalitas pelanggan secara alami melalui pengalaman positif konsumen terhadap cita rasa, harga, dan pelayanan. Mekanisme Word of Mouth dianalisis menggunakan konsep 5T (Talkers, Topics, Tools, Taking Part, dan Tracking), di mana pelanggan tetap menjadi penyebar utama informasi, dengan topik utama terkait kualitas produk dan suasana warung. Strategi ini terbukti lebih kredibel dan efektif bagi UMKM karena mampu meningkatkan kepercayaan, jumlah kunjungan, serta hubungan jangka panjang dengan pelanggan tanpa biaya promosi yang besar.
Implementasi User-Centered Design Pada Website Konseling Civitas Akademika Di Kampus Luh Eka Widiasih; I Gusti Ngurah Darma Paramartha
Journal of Entrepreneurial and Business Diversity Vol. 4 No. 3 (2026): Journal of Entrepreneurial and Business Diversity (July-September)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v4i3.418

Abstract

The mental health of the academic community, including students, lecturers, and educational staff, may be affected by academic pressure and professional demands. Conventional counseling services on campus still face limitations in terms of time and accessibility and may also be hindered by social stigma that discourages individuals from seeking help. This study aims to design and implement a secure, flexible, and private web-based online counseling system for the academic community using the User-Centered Design (UCD) method. The UCD process involved analyzing the user context, identifying user requirements through user persona synthesis, designing an interactive prototype using Figma, and implementing the proposed system. The implementation process was developed using React.js with Vite for the frontend and Supabase as a Backend-as-a-Service (BaaS) for database management and user authentication. The main features include account registration, counselor selection, schedule management, online consultation, and counseling history tracking. System evaluation was conducted through formative Usability Testing using the Maze.co platform with five respondents representing the target user groups. The results showed a 100% success rate, an average task completion time of 31.95 seconds, and a 0% misclick rate, indicating that all respondents were able to complete the assigned tasks without interaction errors. The supporting five-point Likert-scale questionnaire produced an average score of 4.36, categorized as Very Good. These findings indicate that the application of UCD produced an intuitive and responsive counseling website that can support more accessible and user-oriented counseling services for the academic community
Analysis and Design of a Laboratory Asset Borrowing Web System Using the User-Centered Design (UCD) Method Ni Made Yunni Astuti; I Gusti Ngurah Darma Paramartha
Journal of Entrepreneurial and Business Diversity Vol. 4 No. 3 (2026): Journal of Entrepreneurial and Business Diversity (July-September)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v4i3.419

Abstract

The laboratory asset and facility borrowing process at Universitas Pendidikan Nasional (UNDIKNAS) previously relied on manual procedures, resulting in potential stock data inaccuracies and lengthy administrative processes. This study aims to analyze and design a web-based Laboratory Borrowing Management System (LBMS) using the User Centered Design (UCD) method to support the digital management of laboratory assets and borrowing activities. The system design integrates user requirements with data architecture through Data Flow Diagram (DFD) and Entity Relationship Diagram (ERD) modeling. User interaction and usability were evaluated using the Maze.co platform involving five respondents, while system functionality and access security were evaluated using Black Box Testing. The Maze.co evaluation achieved a 100% Success Rate, with an average task completion time of 31.9 seconds, a misclick rate of 3.8%, and an average perception score of 5.00, categorized as Very Easy. Furthermore, Black Box Testing of eight primary test cases achieved a 100% Pass rate and demonstrated protection against unauthorized access to the AdminController. These findings indicate that the proposed LBMS design provides a functional and user-oriented solution for supporting laboratory asset borrowing and circulation management at UNDIKNAS
Co-Authors Gusti Made Jeananta Suputra Luh Eka Widiasih Ni Made Yunni Astuti Nuning Indah Pratiwi Sahri Aflah Ramadiansyah