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Ugy Soebiantoro
Management Study Program, Faculty of Economics and Business, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Indonesia
Economics, Econometrics & Finance

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The Influence of E-WOM, Service Quality, and Perceived Price on Biznet Home WIFI Subscription Decisions in Sidoarjo Kevin Rafi Diaz Sandio; Ugy Soebiantoro; Egan Evanzha Yudha Amriel
International Journal of Economics (IJEC) Vol. 2 No. 2 (2023): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v2i2.528

Abstract

This study aims to determine the effect of E-WOM on the Decision to Subscribe to Biznet Home Wifi in Sidoarjo City, the effect of Service Quality on the Decision to Subscribe to Wifi Biznet Home in Sidoarjo City and the Effect of Perceived Price on the Decision to Subscribe to Wifi Biznet Home in Sidoarjo City. The population in this study is Biznet Home Customers in Sidoarjo City. The sample in this study used the Ghozali formula and found 112 respondents. The method used in this study uses the GForm form. The analysis technique in this study uses PLS (Partial Least Square). The results of this study indicate that the E-WOM indicator variable that has the highest percentage is I often consult with other consumers on social networking accounts regarding Biznet Home services. (X1.2), the variable Service Quality indicator that has the highest percentage is Biznet Home Officers who really understand the needs and difficulties of consumers (X2.4) while the Price Perception variable that has the highest percentage is the price offered by Biznet Home wifi which is quite competitive ( X3.4)
The Influence of Product Quality, Perceived Price, and Brand Image on Purchasing Decisions of Nescafe Instant Coffee Powder in Surabaya Achmad Hadi Dachlan; Ugy Soebiantoro
International Journal of Economics (IJEC) Vol. 2 No. 2 (2023): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v2i2.529

Abstract

This study aims to determine the effect of product quality, price perception and brand image on purchasing decisions of Nescafe instant coffee powder in Surabaya . This research method is quantitative. The population in this study is consumers who have bought and consumed Nescafe instant coffee powder products in Surabaya . The sampling technique uses non -probability sampling and uses techniques purposive sampling as a technique for determining the sample used because not all members of the sample have criteria that are in accordance with the objectives of the study . According to Hair et al., (2014: 77) the number of sample sizes that are appropriate for Partial Least Square (PLS) can be measured by the number of indicators multiplied by 5 or the sample size between 100-200 respondents. In this case the number of samples in this study is 16 (indicators) x 6 = 96 and rounded up to 100 respondents. Data collection was carried out through a Google form questionnaire to respondents with an ordinal scale via a Likert scale from a score range of 1 to 5. The data was processed using the Partial Least Square (PLS) data analysis technique. The results showed, product quality, price perception and brand image has a positive effect on purchasing decisions of Nescafe instant coffee powder in Surabaya. In conclusion, product quality, perceived price and brand image have a significant influence on purchasing decisions.
The Influence of Brand Image and Product Quality to Converse Shoe Purchasing Decisions (Study on UPN "Veteran" East Java Students) Mahendra Alfatoni Hadinata; Ugy Soebiantoro; Egan Evanzha Yudha Amriel
International Journal of Economics (IJEC) Vol. 2 No. 2 (2023): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v2i2.530

Abstract

This study aims to determine the effect of brand image on the decision to purchase Converse shoes for the study of UPN "Veteran" East Java students and the effect of product quality on the purchase decision for Converse shoes for the study of UPN "Veteran" students in East Java. The population in this study was East Java UPN "veteran" students. The sample in this study used the Likert formula and found the results of 100 respondents. The method used in this study uses the GForm form. The analysis technique in this study uses PLS (Partial Least Square). The results of this study indicate that the indicator Brand Image variable that has the highest percentage is Converse product details in line with expectations (X1.2) while the Product Quality the indicator variable that has the highest percentage is Converse shoes more attractive than other shoe brands (X2.3). Comparison quality product from brands competitor Shoe Converse done student push student do Buying decision.
Co-Authors Achmad Hadi Dachlan Amriel, Egan Evanzha Yudha Kevin Rafi Diaz Sandio Mahendra Alfatoni Hadinata