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Determinant Analysis Of Consumer Buying In Semolowaru Surabaya PKL Center Amriel, Egan Evanzha Yudha; Denhas, Kiki Nuriska; Ariescy, Reiga Ritomiea
Jurnal Sains Manajemen dan Bisnis Indonesia Vol 9, No 2 (2019): Jurnal Sains Manajemen Dan Bisnis Indonesia
Publisher : Universitas Muhammadiyah Jember

The form of attention of Surabaya city government to manage PKL or street merchant (Pedagang Kaki Lima) is to provide a culinary tourism center so that the PKL can sell orderly and many people will be interested to come to the PKL center. If we look at the current phenomenon, many of PKL culinary centers are few visitors so that some of the tenants are finally closed, this is unfortunate if the government Surabaya already spent a lot of funds to build the PKL center. The purpose of this research is to explore the interest of buying consumers because of the least visitors to the Semolowaru PKL center in Surabaya so that researchers can determine the marketing strategy that can be done at Semolowaru PKL center so many visitors and give more revenue for PKL. This research is a qualitative study with the Phenomenology model. Phenomenology seeks to uncover, learn and understand a phenomenon along with the distinctive and unique context experienced by the individual to the individual's "belief" level. Research informant is all parties who know the dynamics of the Semolowaru PKL center, they are Semolowaru PKL center management, Semolowaru PKL merchants and Semolowaru PKL visitors. Collection of data on this study using interview methods.

PENGARUH IKLAN HIJAU DAN KESADARAN LINGKUNGAN TERHADAP MINAT BELI DAN KEPUTUSAN PEMBELIAN AIR MINERAL MEREK ADES DI KABUPATEN JEMBER Reiga Ritomiea Ariescy; Egan Evanzha Yudha Amriel; Reivica Anindita
Jurnal MEBIS (Manajemen dan Bisnis) Vol 4 No 2 (2019): Desember 2019
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v4i2.64

Penelitian ini bertujuan untuk menganalisa pengaruh iklan hijau dan kesadaran lingkungan terhadap terhadap minat beli serta keputusan pembelian air minum dalam kemasan merek Ades di Kabupaten Jember. Jenis penelitian adalah deskriptif kuantitatif dengan desain penelitian eksplanatori. Populasi penelitian adalah seluruh konsumen air minum dalam kemasan merek Ades di Kabupaten Jember. Jumlah sampel penelitian ini adalah 100 responden. Sampel tersebt diambil menggunakan teknik purposive accidental sampling. Intrumen yang digunakan adalah kuesioner berskala likert. Alat analisis menggunakan Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa iklan hijau berpengaruh positif dan signifikan terhadap minat beli, namun iklan hijau tidak berpengaruh terhadap keputusan pembelian. Kesadaran lingkungan tidak berpengaruh terhadap minat beli, namun kesadaran lingkungan berpengaruh positif dan signifikan terhadap keputusan konsumen untuk melakukan pembelian. Minat beli signifikan dalam memediasi pengaruh iklan hijau terhadap keputusan pembelian, namun minat beli belum mampu memediasi pengaruh kesadaran lingkungan terhadap keputusan pembelian.

The Effect on the Information Quality of Mobile Advertising on Brand Attitudes and Purchase Intention in Instagram Egan Evanzha Yudha Amriel
Journal of Economics, Business, and Government Challenges Vol 1 No 2 (2018): Journal of Economics, Business, and Government Challenges
Publisher : Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ebgc.v1i2.20

In this study, social media Instagram is an application to share the photos and video that is currently widely used for culinary business purposes accessible in the mobile channel. This study aims to determine the effect on the information quality of mobile advertising on brand attitudes and purchase intention. Media research used a third party, namely the culinary @wenaktok in displaying advertisinginformation of a food product because the third party has a better effect in advertising rather than a corporate account. The approach used in this study is the quantitative approach. Type sampling technique of non-probability sampling in this study was convenience sampling.Respondents in this study were 152 respondents who are users of Instagram. Analysis technique used in this study isPartial Least Squares (PLS). This study has shown that the information quality of mobile advertisinghas a significant influence on ads attitudes, brand attitude, and purchase intention. The ads attitude has a significant influence on purchase intentions and brand attitudes. The brand attitude has an influence on consumers' purchasing intentions.The conclusion was that the information quality of mobile advertising in @wenaktok account has a significant influence on the ads attitudes, brand attitudes, and purchase intentions of consumers in food products advertised on social media Instagram through culinary account. So that @wenaktok culinary accounts has information quality mobile advertising that is good to used to advertise in Instagram.

SMALL AND MEDIUM MICRO ENTREPRISES INNOVATION STRATEGIES IN EFFORTS TO FACE THE INDUSTRY REVOLUTION 4.0 Tranggono -; Egan Evanzha Yudha Amriel, S.MN., M.M; Endang Sholihatin; Nanang Haryono
Journal of Economics, Business, and Government Challenges Vol 4 No 1 (2021): Journal of Economics, Business and Government Chalenges (JoRBGC)
Publisher : Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ebgc.v4i1.162

Micro, small and medium enterprises still rely on conventional ways of doing business. On the other hand, rapid digitalization is integrated with the economy and trade, giving birth to the industrial revolution 4.0. If micro, small and medium enterprises do not want to innovate, they will be disrupted. The research objectives are to describe the innovation strategies of micro, small and medium enterprises in increasing competitiveness in facing the industrial revolution 4.0; and also identify factors that hinder the innovation of micro, small and medium enterprises in increasing competitiveness in facing the industrial revolution 4.0. The method used in this research is qualitative. The research location is in the area of micro, small and medium enterprises in Gresik Regency and Sidoarjo Regency. The conclusion of this research is(a) innovation strategies for micro, small and medium enterprises in increasing competitiveness in facing the industrial revolution 4.0 through marketing with e-commerce marketing through social networking media. One of the strategies is product innovation.(b) Furthermore, the factors that hinder innovation are human resources, capital to innovate, a narrow owner's mindset, and the use of technology that is still simple. lack of strategic partners for innovation, managementmicro small and Medium Enterprises who are kinship and less professional, and lack of permits micro small and Medium Enterprises.

Determinant Analysis Of Consumer Buying In Semolowaru Surabaya PKL Center Egan Evanzha Yudha Amriel; Kiki Nuriska Denhas; Reiga Ritomiea Ariescy
Jurnal Sains Manajemen dan Bisnis Indonesia Vol 9, No 2 (2019): Jurnal Sains Manajemen Dan Bisnis Indonesia
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jsmbi.v9i2.2820

The form of attention of Surabaya city government to manage PKL or street merchant (Pedagang Kaki Lima) is to provide a culinary tourism center so that the PKL can sell orderly and many people will be interested to come to the PKL center. If we look at the current phenomenon, many of PKL culinary centers are few visitors so that some of the tenants are finally closed, this is unfortunate if the government Surabaya already spent a lot of funds to build the PKL center. The purpose of this research is to explore the interest of buying consumers because of the least visitors to the Semolowaru PKL center in Surabaya so that researchers can determine the marketing strategy that can be done at Semolowaru PKL center so many visitors and give more revenue for PKL. This research is a qualitative study with the Phenomenology model. Phenomenology seeks to uncover, learn and understand a phenomenon along with the distinctive and unique context experienced by the individual to the individual's "belief" level. Research informant is all parties who know the dynamics of the Semolowaru PKL center, they are Semolowaru PKL center management, Semolowaru PKL merchants and Semolowaru PKL visitors. Collection of data on this study using interview methods.

Analisa Engagement Rate Di Instagram : Fenomena Like Dan Komentar Egan Evanzha Yudha Amriel; Reiga Ritomiea Ariescy
MEDIA MANAJEMEN JASA Vol 9, No 2 (2021): MEDIA MANAJEMEN JASA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 jAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/mmj.v9i2.5555

ABSTRAKSosial media tidak hanya digunakan dalam bersosialisasi namun sebagai media pemasaran yang dilakukan oleh para pelaku UMKM salah satunya menggunakan Instagram. Namun pelaku UMKM tidak cukup hanya menampilkan foto produk tetapi juga harus memperhatikan aspek engagement rate sehingga apa yang ditampilkan di Instagram sering nampak oleh followers. Nagesushi merupakan salah satu merek yang menggunakan Instagram sebagai media pemasaran. Dengan banyaknya follower sejumlah 17 ribu lebih harapannya memiliki engagement yang tinggi pada setiap postingannya. Namun permalasahannya adalah jumlah like dan komentar tidak begitu tinggi. Penelitian ini bertujuan untuk menemukan fenomena like dan comment sehingga memiliki pengaruh rendah tingginya pada engagement rate dari suatu akun, sehingga pelaku UMKM dapat melakukan cara pemasaran yang efektif melalui Instagram dan mendapatkan engagement rate yang tinggi. Responden merupakan follower Nagesushi yang aktif dalam menggunakan Instagram dimana mereka setiap hari bisa menghabiskan dua sampai lima kali bahkan lebih untuk membuka aplikasi Instagram baik mereka hanya sekedar melihat beranda, IG story, maupun posting konten foto atau video. Berdasarkan hasil dari responden, kebanyakan responden sering melihat postingan Nagesushi di beranda mereka, namun mereka tidak selalu memberikan like dan komentar. Alasan Responden memberikan like karena mereka menyukai konten yang diposting dan salah satu bentuk mendukung pelaku UMKM (Nagesushi). Terkait dengan komentar, mereka lebih banyak yang tidak pernah memberikan komentar. Responden yang pernah memberikan komentar ada responden yang menyukai konten dan bertanya terkait produk maupun harga.Kata kunci: Instagram; engagement rate; digital marketing ABSTRACTSocial media is not only used in socializing but as a marketing channel by SME which is using Instagram. However, it is not enough for SME to only display product photos but also have to pay attention to the engagement rate aspect so that what is displayed on Instagram is often seen by followers. Nagesushi is a brand that uses Instagram as a marketing channel. With more than 17 thousand followers, It hopes to have high engagement on each post. But the problem is the number of likes and comments is not high enough. This study aims to find the phenomenon of likes and comments so that they have influence on the engagement rate of an account. Respondents are Nagesushi followers who are active in using Instagram where they can spend 2-5 times or more every day to open the Instagram application, whether they are just looking at the homepage, IG story, or posting photo or video content. Based on the results of respondents, most respondents often see Nagesushi's posts on their homepage, but they do not always give likes and comments. Respondent's reason gave 'likes' because they liked the content and support SME (Nagesushi) as a follower. Regarding comments, most of them never comment. Respondents who gave 'comment' are respondents who like the content and ask questions about products and prices. Keywords: Instagram, Engagement Rate, Digital Marketing

PEMBERDAYAAN MASYARAKAT MELALUI PELATIHAN BUDIDAYA ANGGREK DI KELURAHAN SEMEMI Mernawati Tri Pujiastutik; Laili Maghfiroh; Egan Evanzha Yudha Amriel
KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 1 (2022): KARYA: Jurnal Pengabdian kepada Masyarakat
Publisher : FKIP Universitas Samawa

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Taman Anggrek Sememi merupakan salah satu destinasi wisata di Surabaya. Dalam destinasi ini memiliki beberapa ruang seperti laboratorium kultur jaringan, ruang budidaya jamur, green house, kebun, dan omah sinau. Dengan beberapa kegunaan tersebut taman anggrek sememi memiliki konsep wisata edukasi. Namun dikarenakan pandemi covid-19 konsep wisata edukasi di lokasi ini tidak berjalan. Dengan adanya kegiatan pengabdian masyarakat UPN Veteran Jawa Timur ini diharapkan dapat mengembangkan lagi wisata Taman Anggrek Sememi melalui pelatihan budidaya anggrek ini. Kegiatan ini diadakan dengan peserta pelajar SMA di lokasi sekitar yang bertujuan untuk memberdayakan masyarakat dan mempromosikan wisata edukasi pada taman anggrek sememi sehingga dapat mengembangkan ekonomi masyarakat sekitar dan untuk memberikan teknik budidaya bunga anggrek sehingga dapat menjadi salah satu penghasilan bagi masyarakat sekitar.

Pelatihan Kerajinan Pot Lukis dan E-Marketing Sebagai Sarana Pemberdayaan SDM Masyarakat di Kelurahan Lontar Surabaya Anisa Rosa Rais; Ike Nur Fauziah; Egan Evanzha Yudha Amriel
KARYA UNGGUL - Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2022): Edisi Desember
Publisher : KARYA UNGGUL - Jurnal Pengabdian Kepada Masyarakat

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Pot lukis merupakan salah satu produk UMKM di Kelurahan Lontar, Sambikerep, Surabaya yang sedang berkembang pesat karena kerajinan tersebut tinggi nilai seni dan nilai guna nya sehingga membuat banyak orang tertarik untuk membeli bahkan ingin belajar membuatnya. Selain tinggi nilai seni dan nilai guna produk tersebut juga menerapkan sistem 3R (Reduce, Reuse, Recycle) yang dimana dapat mengurangi limbah plastik. Namun, banyak pengrajin pot lukis yang belum mampu memasarkan produk tersebut secara digital melalui marketplace sehingga produk tersebut belum dikenal secara luas oleh masyarakat Surabaya melainkan hanya masyarakat Kelurahan Lontar saja. Hal tersebut dikarenakan banyak masyarakat yang belum memahami pengguanaan marketplace untuk memasarkan produk kerajinan pot lukis secara online. Tujuan dalam kegiatan pelatihan ini dapat membantu masyarakat Kelurahan Lontar dalam mengolah limbah gallon plastik menjadi suatu kerajinan tangan yang bernilai jual yaitu pot lukis serta pemanfaatan teknologi internet di bidang E-Marketng untuk memasarkan produk pot lukis secara luas. Metode yang digunakan dalam melakukan pengabdiam masyarakat ini adalah Participatory Rural Appraisal (PRA). Sebelum kegiatan tersebut diselenggarakan seluruh panitia melakukan evaluasi pelaksanaan kegiatan, penentuan lokasi, dan penentuan peserta pelatihan. Terdapat 15 orang peserta dalam pelatihan tersebut yang sebagian besar merupakan ibu-ibu PKK Kelurahan Lontar.

PENGARUH IKLAN HIJAU DAN KESADARAN LINGKUNGAN TERHADAP MINAT BELI DAN KEPUTUSAN PEMBELIAN AIR MINERAL MEREK ADES DI KABUPATEN JEMBER Reiga Ritomiea Ariescy; Egan Evanzha Yudha Amriel; Reivica Anindita R. I
Jurnal Mebis Vol. 4 No. 2 (2019): December 2019
Publisher : Jurnal Mebis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini bertujuan untuk menganalisa pengaruh iklan hijau dan kesadaranlingkungan terhadap terhadap minat beli serta keputusan pembelian air minum dalam kemasanmerek Ades di Kabupaten Jember. Jenis penelitian adalah deskriptif kuantitatif dengan desainpenelitian eksplanatori. Populasi penelitian adalah seluruh konsumen air minum dalam kemasanmerek Ades di Kabupaten Jember. Jumlah sampel penelitian ini adalah 100 responden. Sampeltersebt diambil menggunakan teknik purposive accidental sampling. Intrumen yang digunakanadalah kuesioner berskala likert. Alat analisis menggunakan Partial Least Square (PLS). Hasilpenelitian menunjukkan bahwa iklan hijau berpengaruh positif dan signifikan terhadap minatbeli, namun iklan hijau tidak berpengaruh terhadap keputusan pembelian. Kesadaran lingkungantidak berpengaruh terhadap minat beli, namun kesadaran lingkungan berpengaruh positif dansignifikan terhadap keputusan konsumen untuk melakukan pembelian. Minat beli signifikandalam memediasi pengaruh iklan hijau terhadap keputusan pembelian, namun minat beli belummampu memediasi pengaruh kesadaran lingkungan terhadap keputusan pembelian.

Green Marketing, Lifestyle, and the Purchase Intention of Bottled Water among Generation Z Abid Abhirama; Nuruni Ika Khusuma Wardani; Egan Evanzha Yudha Amriel
East Asian Journal of Multidisciplinary Research Vol. 2 No. 8 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i8.5467

This research aims to analyze the influence of green marketing and lifestyle on the purchase intention of Ades mineral water in Surabaya, particularly among Generation Z and millennials. The population in this study consists of consumers of packaged drinking water who are familiar with the Ades brand and are aged between 17 to 43 years. The sampling technique used to determine the sample is non-probability sampling with the purposive sampling method, involving 112 respondents. The analysis method employed is Smart PLS software with the Structural Equation Modeling (SEM) technique. The results of this study indicate that: (1) Green marketing has a positive influence on purchase intention, with a value of 0.590; (2) Lifestyle has a positive influence of 0.131 on purchase intention.

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