Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Bina Bangsa Ekonomika
Fitrah Fitrah
Sekolah Tinggi Ilmu Ekonomi IBMT, Surabaya
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH KUALITAS PRODUK DAN CITRA MEREK PADA KEPUTUSAN PEMBELIAN LAPTOP MEREK ASUS DI KALANGAN MAHASISWA DI KOTA SURABAYA Fitrah Fitrah; Is Fadhillah
Jurnal Bina Bangsa Ekonomika Vol. 16 No. 2 (2023): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v16i2.411

Abstract

This study is to find out more about "Product Quality and Brand Image on Purchasing Decisions for Asus Laptops for Surabaya Students". The variety of laptop products available today encourages consumers, especially students in the city of Surabaya, to be more selective in making purchasing decisions by knowing when a laptop brand meets the criteria as an ideal laptop product. Asus is one of the trusted electronics manufacturers in Indonesia that has produced a variety of products and is a brand of pride for its consumers. The research method used is quantitative with a sampling technique of ten using non probability, the number of respondents is 100 people with purposive sampling technique. The data analysis technique in this study uses multiple linear regression analysis. The hypothesis was tested with the T test and F test. The test results show that product quality has a negative or insignificant effect on purchasing decisions for asus laptops for Surabaya students, while brand image has a positive or significant effect on purchasing decisions for asus laptops for Surabaya students. Together (simultaneously) product quality and brand image have an influence of 67% on purchasing decisions for asus laptops for students in Surabaya
Co-Authors Fadhillah, Is