Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Akrab Juara : Jurnal Ilmu-ilmu Sosial At Tawasul: Jurnal Komunikasi dan Penyiaran Islam
Amalliah
Universitas Bina Sarana Informatika
Religion Humanities Biochemistry, Genetics & Molecular Biology Chemistry Medicine & Pharmacology Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
STRATEGI KOMUNIKASI PEMASARAN DIGITAL INSTAGRAM @KANOPI_MURAH UNTUK MENINGKATKAN JASA PEMASANGAN Tata Santika; Amalliah; Cindya Yunita Pratiwi
AT-TAWASUL Vol 5 No 1 (2026): AT TAWASUL
Publisher : Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ja.v5i1.2529

Abstract

CV Mitra Kanopi is a construction company that utilizes Instagram as a digital marketing communication platform to reach consumers, build trust, and increase service demand. This study aims to analyze the digital marketing communication strategy implemented through the Instagram account @kanopi_murah and identify supporting and inhibiting factors. The research method used is qualitative, with data collected through interviews, observations, and documentation. Data analysis employs the interactive model by Miles and Huberman, which includes three main stages: data reduction, data display, and conclusion drawing. The theoretical framework refers to Kotler and Keller’s digital marketing concept, specifically Integrated Marketing Communication (IMC). The results show that the digital communication strategy has been quite effective through five key elements: advertising, personal selling, sales promotion, public relations, and direct marketing. The success of the strategy is supported by attractive visual content, fast and responsive service, and optimal use of Instagram’s features. Challenges faced include limited human resources to consistently manage the account and difficulties in keeping up with rapidly changing social media trends. Future research is recommended to explore the effectiveness of digital communication strategies across multiple platforms
DEVELOPMENT COMMUNICATION AND YOUTH ENGAGEMENT IN SMART FISHERIES VILLAGES Amalliah; Flora Meliana Siahaan
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 3 (2026): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The limited involvement of rural youth in aquaculture management poses a significant challenge to the sustainability of fisheries human resource development within the Smart Fisheries Village (SFV) program. This study aims to examine the extent of youth engagement in aquaculture management, identify the factors influencing their participation, and formulate a development communication strategy model to support the sustainable regeneration of fisheries human resources. The study employed a descriptive qualitative approach within a constructivist paradigm. Data were collected through participant observation, in-depth interviews with SFV managers, fisheries extension officers, senior aquaculture practitioners, and rural youth, as well as document analysis. The findings indicate that youth engagement remains largely passive and is primarily concentrated at the operational level, with limited involvement in planning and decision-making processes. Low participation is influenced by interconnected psychological, structural, socio-cultural, and intergenerational communication factors. Conversely, institutional support, fisheries-based business diversification, community social capital, and women’s participation contribute positively to program sustainability. Based on these findings, the study proposes a development communication strategy model consisting of experiential communication, role-model communication, hybrid communication, collaborative communication, and inclusive communication. This model is expected to strengthen youth engagement, support fisheries workforce regeneration, and enhance the sustainability of fisheries-based rural development.
Co-Authors Cindya Yunita Pratiwi Flora Meliana Siahaan Tata Santika