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All Journal Wacana: Jurnal Ilmiah Ilmu Komunikasi JURNAL PUSTAKA KOMUNIKASI
Rialdo Rezeky, Rialdo
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Languange, Linguistic, Communication & Media Social Sciences

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PROSES IMPLEMENTASI WORD OF MOUTH DALAM STRATEGI KOMUNIKASI PEMASARAN LA PERLA PLAZA SENAYAN Toruan, Rialdo Rezeky M. L.
JURNAL PUSTAKA KOMUNIKASI Vol 1, No 1 (2018)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Research on process the Implementation of Word of Mouth Communication in La Perla Plaza Senayan aims to find out the elements, obstacles WOM and what are used as a media of WOM. The method used is a qualitative research method with a deskriptif case, and the post positivisme paradigm with key informants La Perla’s marketing communications and customer informant.The results of this study are composed of organic WOM process of word of mouth communication spread by La Perla’s marketing communications and customers are recommended to friends, family, relatives, fellow lovers shopping. While amplified Word of Mouth Communication were highlighted by La Perla’s marketing communication  a strategy to become a user. WOM elements consist of a talker, La Perla’s marketing communications provide knowledge about the product and sale to customers, such knowledge will be a topic that eventually recalled back to his visitor, either directly or via call and chat. Their mini gift became tools. The service consumer service online or suggestion box, to overcome or control word of mouth, negative, including in taking part, tracking is where the La Perla reply, respond to complaints customerr become barriers WOM,
STRATEGI MARKETING PUBLIC RELATIONS DALAM REBRANDING HSBC INDONESIA UNTUK MEMBENTUK BRAND AWARENESS Santoso, Prasetya Yoga; Toruan, Rialdo Rezeky M. L.
JURNAL PUSTAKA KOMUNIKASI Vol 1, No 1 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v1i1.512

Abstract

Changing in HSBC brand to HSBC Indonesia to make HSBC management must convey to the people of Indonesia about it. This HSBC rebranding process uses various media and communication activities. The purpose of this research is to know how the process of rebranding HSBC to HSBC Indonesia. The theory used is a model of corporate communication, rebranding, and special events. The research method used qualitative approach. Research method in this research is case study. Data collection techniques include in-depth interviews, direct observation and documentation review. The result of the research shows that the change made by HSBC management to HSBC Indonesia is by integrating with Bank Ekonomi. The change of HSBC to HSBC Indonesia does not use merge terms with Bank Ekonomi but more integration is the merging of the two banks to become one service under HSBC Indonesia. This rebranding process by utilizing various mass media to broadcast various news of HSBC Indonesia. With special events that roadshow 5 big cities Jakarta, Medan, Surabaya, Bandung, and Makassar.
POLA KOMUNIKASI ANTARPRIBADI PELATIH DALAM MENINGKATKAN SKILL PEMAIN BASKET PEMULA Manogari, Rialdo Rezeky; Manafe, Mario Galilea Hendrian
JURNAL PUSTAKA KOMUNIKASI Vol 2, No 2 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v2i2.883

Abstract

This study aims to determine the interpersonal communication patterns used by trainers in improving the skills of beginner basketball players in the community of 3 World Handles and to introduce techniques and terms in playing basketball through verbal and nonverbal communication to novice basketball players. In this study the theory used is Interpersonal Communication Theory and Competency Theory according to Spencer & Spencer in 2007. This research uses data collection techniques using interviews and literature. The methodology of this research is a qualitative descriptive approach about a social phenomenon and case study. Based on the results of the study, it was shown that in the pattern of interpersonal communication of the trainers in the basketball community 3 World Handles were good and effective towards the players, especially beginner players and also in providing motivation to the players and teams.
STRATEGI MARKETING PUBLIC RELATIONS DINAS PARIWISATA KABUPATEN BREBES DALAM MEMPROMOSIKAN OBJEK WISATA MANGROVE PANDANSARI Manogari, Rialdo Rezeky; Zia, Umi Khalidah
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 17, No 2 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (305.805 KB) | DOI: 10.32509/wacana.v17i2.650

Abstract

Penelitian ini dilakukan untuk menggambarkan Strategi Marketing Public Relations  yang dilakukan  oleh Dinas Pariwisata  Kabupaten Brebes dan mengetahui hambatan apa saja yang di hadapi Dinas Pariwisata dalam memromosikan objek wisata di Kabupaten Brebes terutama objek wisata Mangrove Pandansari serta untuk mengetahui apa saja faktor pendukung Dinas Pariwisata Kabupaten Brebes dalam memromosikan Objek Wisata Mangrove Pandansari. Pendekatan kualitatif melalui wawancara mendalam sebagai metode utama pengumpulan data. Penelitian ini menggunakan paradigma kontruktivisme dalam memandang permasalahannya.  Model yang di gunakan dalam penelitian ini adalah 4 step public relations dan Konsep Marketing Public Relations. Hasil penelitian ini menunjukan bahwa Dinas Pariwisata dalam memromosikan objek wisata mangrove pandansari lebih menggunakan media sosial, selain itu faktor pendukung dalam memromosikan objek wisata Mangrove Pandansari yaitu dengan adanya duta wisata atau IFDWB (Ikatan Forum Duta Wisata Brebes) hambatan yang di peroleh adalah kurangnya anggaran untuk membentuk stimulan masyarakat untuk ikut serta dalam kegiatan pariwisata.
Co-Authors Manafe, Mario Galilea Hendrian Santoso, Prasetya Yoga Zia, Umi Khalidah