Article Per Year (5 Year)
p-Index From 2020 - 2025
1.532
P-Index
This Author published in this journals
All Journal Wacana: Jurnal Ilmiah Ilmu Komunikasi JURNAL PUSTAKA KOMUNIKASI International Journal of Environmental, Sustainability, and Social Science International Journal of Marketing and Human Resource Research Moestopo International Review on Social, Humanities, and Sciences (MIRSHuS) Jurnal Cyber PR Journal of Social Science Jurnal Pustaka Dianmas
Santoso, Prasetya Yoga
Unknown Affiliation
Humanities Chemistry Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Social Sciences

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
STRATEGI MARKETING PUBLIC RELATIONS DALAM REBRANDING HSBC INDONESIA UNTUK MEMBENTUK BRAND AWARENESS Santoso, Prasetya Yoga; Toruan, Rialdo Rezeky M. L.
JURNAL PUSTAKA KOMUNIKASI Vol 1, No 1 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v1i1.512

Abstract

Changing in HSBC brand to HSBC Indonesia to make HSBC management must convey to the people of Indonesia about it. This HSBC rebranding process uses various media and communication activities. The purpose of this research is to know how the process of rebranding HSBC to HSBC Indonesia. The theory used is a model of corporate communication, rebranding, and special events. The research method used qualitative approach. Research method in this research is case study. Data collection techniques include in-depth interviews, direct observation and documentation review. The result of the research shows that the change made by HSBC management to HSBC Indonesia is by integrating with Bank Ekonomi. The change of HSBC to HSBC Indonesia does not use merge terms with Bank Ekonomi but more integration is the merging of the two banks to become one service under HSBC Indonesia. This rebranding process by utilizing various mass media to broadcast various news of HSBC Indonesia. With special events that roadshow 5 big cities Jakarta, Medan, Surabaya, Bandung, and Makassar.
SEMANGAT MEMBANGUN IDENTITAS KAMPUS MERAH PUTIH Santoso, Prasetya Yoga
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 5, No 21 (2007)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v5i21.247

Abstract

Major General Prof Dr. Moestopo was given his idea based on soul and the spirit of Pancasila and Merah Putih when he found Prof. Dr. MoestopoUniversity. Therefore/ the Campus was identified as the Merah Putih Campus. However,, the identity has become no longer. So that it is become responsibility of superiors of the university to return the identity of Prof Dr. Moestopo as Meiah Pufth Campus and will easily for other to recognize and remembered for everlastingly.. Mayor Jenderal Prof Dr. Moestopo ketika mendirikan UniversitosProt.Dr.Moestopo, melandaskan pemikironnya pada iiwa dan semangot Pancasila don Merah Putih, kareno itu - Kampus yang didinkannya diidentifikasi sebogai kampus merah putih. Tetapi kin! identitas itu tidak lagi fampak. /tu/oh salah safu tanggungjawab para pefinggi universifas ini untuk membongun kembali idenfifos universitos Prof Dr. Moesfopo sebagoi kampus merah pufth. Melalui idenfifas ituloh universitas ini akan mudah dikenal dan diingaf oleh sefiap anggota masyarakat seponjang massa.
STRATEGI MARKETING PUBLIC RELATIONS DALAM MELAKSANAKAN SPECIAL EVENT PROGRAM PAKET CLOSE USER GROUP (CUG) PT. INDOSAT TBK Santoso, Prasetya Yoga; Riskiyanti, Triana
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 13, No 2 (2014)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v13i2.139

Abstract

PT. Indosat Tbk is one of the major companies engaged in telecommunications services in Indonesia, PT. IndosatTbk is continues to innovate and strive to meet each communitys telecommunications needs. With this, PT. IndosatTbk sees opportunities in the community, especially at companies that require fast communications for coordinationamong the people in it with make phone packs a pretty beneficial community and low cost that is Close UserGroup (CUG) package. However, a product must be socialized so that people will know this new product, then PT.Indosat Tbk made special event as one of they strategies to disseminate these product.The purpose of this research is 1). To analyze Marketing Public Relations Strategy in implementation the specialevent of CUG package program and analyze the implementation of that special event. 2). To analyze the constraintsfaced when implementing special event of CUG package program. 3). To attempt to find a solution andresolution of any obstacles or barriers that exist in special event of CUG package program ongoing or conducted.In this research the authors use the concept of Four Step Public Relations Strategic Planning by Cultip, Centerand Broom that describes the steps in making strategic planning in public relations, in addition the authors alsouse persuasive communication theory that explain how effective communication by way persuading to influenceattitudes, opinions, and behaviors and also Trilogy of strategy marketing public relations. This research usesdescriptive qualitative methodology where data collection is done with observation and indepth interviews withsources, and then study of literature.
PORNOGRAFI , ISU SOSIAL-POLITIK DAN PERAN AMBIGU MEDIA MASSA Santoso, Prasetya Yoga
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 10, No 4 (2011)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v10i4.446

Abstract

PORNOGRAFI , ISU SOSIAL-POLITIK DAN PERAN AMBIGU MEDIA MASSA
Pelatihan Public Speaking Bagi Kader PKK Kelurahan Bendungan Hilir Jakarta Sebagai Tenaga Penyuluhan Penanganan Stunting Sungkono, Nono; Pasaribu, Mukka; Santoso, Prasetya Yoga; Dewi, Yuni Retna; Ridwan, Widyarini; Hamsinah, Hamsinah
Jurnal Pustaka Dianmas Vol 3, No 1 (2023)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dianmas.v3i1.3149

Abstract

Community service activities have the aim of empowering the community through public speaking training for PKK cadres in the Bendungan Hilir subdistrict of Jakarta. Providing information to the public: how big is the role of public speaking in outreach to the community This training activity was carried out at RPTRA Taman Guntur Jl. Danau Bratan No. 3, RT.10/RW 3, Bendungan Hilir, Tanah Abang sub-district, Central Jakarta City, a special area of the capital city of Jakarta. The residents who attended were mostly active PKK cadres. The method used in this activity is in the form of lectures and public speaking training for outreach to the community. Residents are also taught how to be ethical and prepare for public speaking. Public speaking training for PKK cadres at Bendungan Hilir Jakarta City can be an effective tool in dealing with stunting. Public speaking skills can be used to increase public awareness, disseminate accurate information, and encourage behavioral changes related to diet and child nutrition. With careful preparation, a clear structure, effective use of language, and frequent practice, PKK cadres can improve their public speaking skills and become more reliable speakers in their efforts to deal with stunting.
Penguatan Komunikasi Kelompok untuk Program Kampung Ramah Lingkungan Desa Jampang Bogor Jawa Barat Nilamsari, Natalina; Arief, Muminto; Ardhoyo, Novalia Agung Wardjito; Santoso, Prasetya Yoga
Jurnal Pustaka Dianmas Vol 4, No 2 (2024)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dianmas.v4i2.5009

Abstract

Komunikasi kelompok penting dalam hidup bermasyarakat secara khusus terkait aktivitas pengelolaan dan perlindungan lingkungan hidup secara berkelanjutan dan sistematis. Salahsatunya adalah Program Kampung Ramah Lingkungan (PKRL) Kabupaten Bogor. Keikutsertaan dalam PKRL tahun 2024 merupakan tujuan yang ingin dicapai oleh perangkat desa dan warga Desa Jampang. Mitra pada kegiatan ini adalah perangkat desa dan pengurus Kampung Ramah Lingkungan Desa Jampang, yang membutuhkan pendampingan dan penguatan komunikasi kelompok untuk mencapai tujuan tersebut.  Dengan metode partisipatoris, maka dilakukan kegiatan pengabdian kepada masyarakat berupa penguatan komunikasi kelompok untuk perangkat desa dan pengurus KRL Mandiri dan Inovatif desa Jampang. Kegiatan dilaksanakan bulan Mei – Oktober 2024. Tahapan kegiatan pengabdian masyarakat yaitu tahap persiapan, tahap pelaksanaan, dan tahap pelaporan. Hasil kegiatan pengabdian kepada masyarakat dinilai berhasil sesuai harapan terbukti antara lain dari berlangsungnya penggunaan media sosial WhatsApp secara baik dan informatif diantara anggota kelompok, serta KRL Mandiri dan Inovatif lolos verifikasi mengikuti Karnaval Bogor Kabupaten Ramah Lingkungan tahun 2024.
THE INFLUENCE OF REPUTATION, SERVICE QUALITY, AND TRUST ON CONSUMER DECISIONS IN USING BLUEBIRD SERVICES AT SHIA Tambunan, Riama Juliana; Hamad, Ibnu; Santoso, Prasetya Yoga
Moestopo International Review on Social, Humanities, and Sciences Vol. 5 No. 1 (2025)
Publisher : Universitas prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/mirshus.v5i1.113

Abstract

The objective of this research is to analyze the influence of reputation, service quality and trust on consumer decisions in using PT transportation services. Blue Bird at Soekarno-Hatta Airport. The research was conducted quantitatively with an explanatory research design and a sample size of 100 respondents. The sample population includes various demographic groups with a minimum age of 20 years, male and female with various educational backgrounds, and used Blue Bird transportation services either regularly or occasionally in the last 6 months. The data collection technique in this research was a structured questionnaire and sampling used non-probability sampling with the snowball technique. Statistical analysis and data processing were conducted using Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach, utilizing the PLS-SEM version 4.0 software. The research results show that: (1) Reputation has a positive and significant effect on consumer decisions, (2) Service quality has a positive and significant effect on consumer decisions, (3) Trust has a positive and significant effect on consumer decisions (4) Trust is the dominant factor that influences consumer decisions.
Pengelolaan Konten Media Sosial Sebagai Sarana Pemasaran Usaha Kecil Warga Kampung Anyar, Kabupaten Bogor Hamzah, Radja Erland; Sungkono, Nono; Santoso, Prasetya Yoga
Jurnal Pustaka Dianmas Vol 2, No 2 (2022)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (496.661 KB) | DOI: 10.32509/dianmas.v2i2.2497

Abstract

Community service activities aim to empower the community through social media content management training for marketing tools. Providing information to the public how big the role of social media is as a tool in marketing. This training activity was carried out in Tegal Village, Kemang District, Bogor Regency. Most of the residents who attended owned small businesses so this training was effective because it targeted people who wanted to take advantage of social media to increase online sales. The method used in this activity is in the form of lectures and training in using social media such as Facebook and Instagram. Residents are also taught how to use the Whatsapp Business application for free. The results of the activity provide sufficient benefits to have an impact on the use of social media marketing which is a medium that has low costs and is very effective in disseminating information online in marketing small businesses belonging to the people of Kampung Anyar, Desa Tegal, Bogor.
Corporate Communication Strategy in Building Corporate Identity (A Study on RH Petrogas Company in Indonesia) Heraziza, Dinda Prilla; Sunarto, Sunarto; Santoso, Prasetya Yoga
International Journal of Marketing & Human Resource Research Vol. 6 No. 2 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i2.2680

Abstract

This study aims to analyze how the corporate identity and corporate communication strategies of RH Petrogas contribute to building the company's image, as well as how internal and external communication influence employees' understanding of the company's identity. Employing a qualitative approach with a case study method, the research reveals that while the company's external communication strategy has successfully built a positive reputation among stakeholders, internal communication still faces challenges in disseminating a consistent understanding of the company's values and philosophy to all employee levels. The findings indicate that many employees, particularly at the operational level, have not fully grasped the deeper meaning of the company's identity elements due to the lack of effective socialization and internal communication. Therefore, this study recommends improving the internal communication strategy to be more interactive and involve various organizational layers to enhance employees' comprehension and engagement with the company's corporate identity. To address these challenges, the study suggests that RH Petrogas should invest in more robust internal communication initiatives, such as implementing interactive forums, regular town hall meetings, and tailored training programs to ensure the company's values, philosophy, and identity are consistently understood and embraced by all employees across the organization. This is crucial for ensuring all employees can understand and internalize the company's corporate identity, enabling them to contribute more effectively in building the company's positive image among stakeholders.
Marketing Communication Strategies Through Social Media Content to Increase Brand Awareness on ESS Coffeeshop Septihani, Aulia; Sari, Yunita; Santoso, Prasetya Yoga
International Journal of Marketing & Human Resource Research Vol. 6 No. 2 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i2.2681

Abstract

Digital technology has transformed how businesses communicate with their consumers, particularly in the food and beverage (F&B) industry. One of the key strategies to enhance brand awareness is marketing communication via social media. This study aims to analyze marketing communication strategies through Instagram content to increase brand awareness, with a case study on Coffeeshop ESS. This research employs a qualitative approach, utilizing data collection techniques such as interviews, observations, and content analysis of social media platforms. The findings indicate that ESS leverages various Instagram features, including feed posts, stories, reels, and IGTV, to engage with its audience. The marketing strategies implemented include consistent branding, engaging storytelling, collaboration with influencers, and interactive promotional activities. However, challenges such as intense competition in the F&B industry and changing social media algorithms affecting content reach remain significant. The study concludes that an effective digital marketing communication strategy can enhance brand awareness and customer engagement. Recommendations from this research include optimizing visual content, leveraging social media trends, and increasing customer interaction to maintain brand loyalty.
Co-Authors Ardoyo, Novalia Agung Wardjito Arief, Muminto Dewi Widowati Hamsinah Hamsinah, Hamsinah Heraziza, Dinda Prilla Heri Budianto Ibnu Hamad Mukka Pasaribu Multazam, Muhammad Nanda Nilamsari, Natalina Prihartadi, Bambang Radja Erland Hamzah Rialdo Rezeky, Rialdo Ridwan, Widyarini Riskiyanti, Triana Septihani, Aulia Sigit, Ridzki Rinanto Sunarto Sunarto Sungkono, Nono Tambunan, Riama Juliana Tintin, Tintin Widaningsih, T Titi Yuni Retna Dewi Yunita Sari