Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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All Journal International Journal of Applied Finance and Business Studies
Norhidayati Norhidayati
Sekolah Tinggi Ilmu Ekonomi Balikpapan, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The influence of product quality, price, and location on customer satisfaction at Kopi Kulo Budiman Coffee Shop Balikpapan Norhidayati Norhidayati; Ahmad Faid Maulana
International Journal of Applied Finance and Business Studies Vol. 11 No. 2 (2023): September : Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v11i2.91

Abstract

This study aims to determine the influence of product quality, price, and location on customer satisfaction at Kulo Budiman Balikpapan Coffee Shop. This research is based on a questionnaire survey. The sampling technique used purposive sampling with 93 respondents. The data analysis technique used multiple regression analysis. Based on the results of multiple linear regression analysis, it obtained a correlation coefficient (R) of 0.779 and a coefficient of determination (R2) of 0.607. Simultaneous test results (F-test) show that Fcount of 45.904 > F table of 2.71, meaning that product quality, price, and location simultaneously significantly influence customer satisfaction at Kulo Budiman Coffee Shop Balikpapan. Partial Test Results (t-test) indicate that the variable quality of the product (X1) t count of 2.015 > ttable 1.98667, which means that the product quality variable partially has a significant influence on customer satisfaction (Y), the price variable (X 2) shows tcount of 5.316 > ttable of 1.98667. This result shows that the price partially significantly influences customer satisfaction (Y). The location variable (X3) shows a tcount of 1951 < ttable of 1.98667. This result indicates that the location partially has no significant influence on customer satisfaction (Y).
The analysis of sales promotion and content marketing influence on product purchase intentions in Tiktok Shop Pratama Rizky Kautsar Lauw; Norhidayati Norhidayati
International Journal of Applied Finance and Business Studies Vol. 11 No. 2 (2023): September : Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v11i2.92

Abstract

This study aims to determine and analyze the influence factors of purchase intention through Tiktok Shop: sales promotion and content marketing are described partially and simultaneously. This research is based on a questionnaire survey, and the sampling technique used purposive sampling to 100 respondents. The data analysis technique employed multiple regressions analysis. The research is dedicated to help the sellers on TikTok Shop better understand marketing strategy, customer attitude, and behaviour while using Tiktok Shop. The results indicate that sales promotion and content marketing variables positively and significantly influence on purchase intentions of Tiktok Shop.
Co-Authors Ahmad Faid Maulana Pratama Rizky Kautsar Lauw