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All Journal International Journal of Applied Finance and Business Studies
Ahmad Faid Maulana
Sekolah Tinggi Ilmu Ekonomi Balikpapan, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The influence of product quality, price, and location on customer satisfaction at Kopi Kulo Budiman Coffee Shop Balikpapan Norhidayati Norhidayati; Ahmad Faid Maulana
International Journal of Applied Finance and Business Studies Vol. 11 No. 2 (2023): September : Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v11i2.91

Abstract

This study aims to determine the influence of product quality, price, and location on customer satisfaction at Kulo Budiman Balikpapan Coffee Shop. This research is based on a questionnaire survey. The sampling technique used purposive sampling with 93 respondents. The data analysis technique used multiple regression analysis. Based on the results of multiple linear regression analysis, it obtained a correlation coefficient (R) of 0.779 and a coefficient of determination (R2) of 0.607. Simultaneous test results (F-test) show that Fcount of 45.904 > F table of 2.71, meaning that product quality, price, and location simultaneously significantly influence customer satisfaction at Kulo Budiman Coffee Shop Balikpapan. Partial Test Results (t-test) indicate that the variable quality of the product (X1) t count of 2.015 > ttable 1.98667, which means that the product quality variable partially has a significant influence on customer satisfaction (Y), the price variable (X 2) shows tcount of 5.316 > ttable of 1.98667. This result shows that the price partially significantly influences customer satisfaction (Y). The location variable (X3) shows a tcount of 1951 < ttable of 1.98667. This result indicates that the location partially has no significant influence on customer satisfaction (Y).
Co-Authors Norhidayati Norhidayati