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All Journal Dinasti International Journal of Education Management and Social Science International Journal of Applied Finance and Business Studies
Daniel Sihombing
Politeknik Pariwisata Palembang, Palembang, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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The influence of the quality of services and facilities on the satisfaction of domestic tourists at Plumeria Ecopark Muara Enim Regency Daniel Sihombing
International Journal of Applied Finance and Business Studies Vol. 11 No. 2 (2023): September : Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v11i2.95

Abstract

Plumeria Ecopark is an educational tourist spot that is perfect for families. A spacious place that provides playgrounds for children with the theme of local wisdom. This study aims to see whether the quality of services and facilities provided by Plumeria Ecopark have provided satisfaction to tourists. The method used in this research is quantitative by distributing questionnaires to 100 visiting local tourists. The method used in this study is quantitative where the results of the answers are measured by the Likert scale. With the help of SPSS in terms of data processing, this study obtained the results that service quality did not affect visitor satisfaction with the results of service quality (X1) as much as 1.090 less than t table 1.984 (1.090 <1.984) or the sig.t value for the facility variable was 0.278 greater of 0.05 (0.278<0.05). While facilities have an effect on tourist satisfaction with the results of facilities (X2) as much as 4.667 greater than t table 1.984 (4.667 > 1.984), or the sig.t value for the service quality variable is 0.000 less than 0.05 (0.000 <0.05). Simultaneously the quality of services and facilities affect tourist satisfaction. The more improved the quality of services and facilities, the more satisfied tourists will be.
Enhancing the Market Value of MSMEs Products through Packaging Improvement in Buluh Duri Tourism Village, Serdang Bedagai, North Sumatra, Indonesia Dina Rosari; Abdul Kadir Ritonga; Daniel Sihombing
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i2.3927

Abstract

Buluh Duri Tourism Village in Serdang Bedagai, North Sumatra, is a destination known for its unique MSME (Micro, Small, and Medium Enterprises) products, including traditional food and handicrafts. However, a major challenge for local MSMEs is enhancing the value of their products through attractive and functional packaging. This study analyzes the role of packaging in increasing the value and appeal of MSME products, particularly in the tourism market. Using a qualitative approach, data was collected through observations, interviews with MSME operators, and document reviews. A SWOT analysis was used to identify the strengths, weaknesses, opportunities, and threats faced by MSMEs in improving their packaging. The findings indicate that attractive and informative packaging has a significant impact on consumers' purchasing decisions, especially among tourists. MSME products with modern, aesthetically pleasing packaging that reflects local culture and includes clear product information tend to attract more buyers and increase sales. However, limited knowledge and financial resources pose barriers for many local businesses in improving their packaging. The study suggests that continuous collaboration between local government, Pokdarwis (tourism awareness groups), and MSME operators is necessary to provide training and financial support for packaging development. Utilizing digital technology and social media as promotional tools is also recommended to enhance visibility and appeal. Additionally, eco-friendly packaging aligns with modern consumer trends.
Co-Authors Abdul Kadir Ritonga Rosari, Dina