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The Marketing Potential Of Augmented Reality to Enhance Brand Attitude Abdan A. Kuncoro; Maria Apsari Sugiat; Muslim Amin
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 2 No. 1 (2025): February : Green Inflation: International Journal of Management and Strategic B
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v2i1.222

Abstract

The purpose of this study is to examine the impact of Augmented Reality (AR) application usage at IT Telkom Purwokerto on consumer brand attitudes. A total of 200 questionnaires were distributed, with 125 deemed suitable for analysis. The findings reveal that the use of the AR application significantly influences consumer attitudes towards the brand, particularly in terms of user experience, engagement, and perceived realism. The quality of the AR application is shown to have good reliability, and each dimension positively correlates with consumer attitudes. The perceived realism of the AR experience is a crucial factor in shaping positive consumer attitudes towards the brand. The study also identifies a significant relationship between AR application usage, consumer satisfaction, and brand loyalty. Practically, AR can aid IT Telkom Purwokerto in developing more effective marketing models. This study proposes a model to understand the effect of AR applications on positive consumer brand attitudes, assisting marketers in implementing more effective marketing strategies.
Edukasi Cuci Tangan yang Benar sebagai Upaya Hidup Bersih dan Sehat pada Siswa di SD Negeri 2 Meurah Mulia Kabupaten, Aceh Utara Muslim Amin; Debi Abellia
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 4 No. 2 (2025): Juni : SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/sewagati.v4i2.2181

Abstract

Clean and Healthy Living Behavior (CHLB) refers to health practices carried out consciously based on learning to promote individual and family health. One key component of CHLB is proper handwashing, a simple yet effective method for preventing infection. Handwashing helps mechanically remove dirt and microorganisms from the skin using soap and water. This community service project aimed to increase awareness of CHLB, particularly the importance of correct handwashing techniques among students at SD Negeri 2 Meurah Mulia. The objective was to assess the students' understanding of hand hygiene and evaluate the impact of health education on their behavior. A qualitative approach was used, gathering primary data through interviews and observations and secondary data through literature, journals, and case studies. Educational outreach was conducted using media such as PowerPoint presentations and videos to convey proper handwashing procedures. Initial observations revealed that most students had limited knowledge about the proper steps of handwashing and the critical moments to wash hands, such as before eating and after using the toilet. Many students washed their hands hastily and ineffectively. After the educational session, a significant improvement was noted. Students demonstrated a better understanding of correct handwashing techniques and showed more interest in practicing proper hygiene. Overall, this initiative successfully enhanced the students’ awareness and practice of clean and healthy living, particularly through the promotion of proper handwashing behavior in SD Negeri 2 Meurah Mulia, North Aceh Regency.
Hubungan Pengetahuan dan Sikap Upaya Pencegahan Tubercolosis (TBC) di Wilayah Kerja Puskesmas Geureudong Pase Aceh Utara Muslim Amin; Ahmad Fausi
JURNAL RISET RUMPUN ILMU KEDOKTERAN Vol. 4 No. 1 (2025): April : Jurnal Riset Rumpun Ilmu Kedokteran
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrike.v4i1.4988

Abstract

This study examines the relationship between knowledge and attitudes towards tuberculosis (TB) prevention efforts in the working area of the Geureudong Pase Health Center. An observational study with a case control design was conducted during the period September–November 2024, involving 31 respondents. The characteristics of the respondents showed that the majority were 21 years old (69.8%), male (37.0%), had an elementary education (36.7%), and worked as farmers (76.6%). Data analysis includes univariate and bivariate analyses. Univariate analysis was carried out descriptively using a frequency distribution table to see the distribution of respondent characteristics and research variables. Meanwhile, bivariate analysis uses chi-square tests to determine the relationship between knowledge and attitudes and TB prevention efforts. The results of the study show that the level of knowledge has a significant impact on TB prevention efforts. Of the 30 well-informed respondents, only 1 respondent (3.8%) actually made effective prevention efforts. In contrast, as many as 25 respondents (96.2%) with a low level of knowledge had less prevention efforts. In addition, only 4 respondents (13.8%) had good prevention efforts overall. Statistical tests proved that there was a significant relationship between knowledge (p=0.000) and attitudes (p=0.000) towards TB prevention efforts. These findings show the need for educational interventions to increase public knowledge about TB and increase positive attitudes towards its prevention. Thus, increasing socialization and health education is an important step in efforts to control TB in the region.
Analisis Penerapan Perilaku PHBS dengan Jamban Sehat di Kecamatan Meurah Mulia Kabupaten Aceh Utara Muslim Amin; Riska Mahyuni
Jurnal Serambi Kesehatan Nusantara Vol. 1 No. 1: januari 2026
Publisher : Serambi Sains Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perilaku Hidup Bersih dan Sehat (PHBS) merupakan upaya untuk menciptakan lingkungan yang sehat dengan memastikan setiap individu atau anggota keluarga menerapkan perilaku hidup sehat, sehingga mampu berperan aktif dalam kegiatan kesehatan masyarakat. Berdasarkan Data Riset Kesehatan Dasar tahun 2018, rata-rata perilaku buang air besar (BAB) yang benar pada penduduk Indonesia mencapai 88,2%. Sementara itu, Provinsi Aceh memiliki proporsi perilaku BAB yang benar sebesar 82,5%, masih berada di bawah rata-rata nasional. Kota Banda Aceh menempati peringkat tertinggi dengan proporsi perilaku BAB yang benar mencapai 98,98%, sedangkan proporsi terendah terdapat di Kabupaten Aceh Barat Daya sebesar 57,17%. Di Kabupaten Aceh Utara, proporsi perilaku BAB yang benar tercatat sebesar 76,26%. Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis penerapan PHBS melalui penggunaan jamban sehat di Kecamatan Meurah Mulia, Kabupaten Aceh Utara. Metode penelitian yang digunakan adalah analisis deskriptif dengan jumlah sampel sebanyak 376 kepala keluarga yang dipilih menggunakan teknik simple random sampling. Hasil penelitian menunjukkan bahwa sebagian besar masyarakat di Kecamatan Meurah Mulia, Kabupaten Aceh Utara, telah menerapkan perilaku hidup bersih dan sehat melalui penggunaan jamban sehat dengan kategori baik, yaitu sebesar 95,5%. PHBS merupakan sekumpulan perilaku yang dipraktikkan atas dasar kesadaran sebagai hasil dari proses pembelajaran, yang memungkinkan individu, keluarga, kelompok, atau masyarakat untuk menjaga kesehatannya serta berperan aktif dalam upaya kesehatan masyarakat. Mengingat kesehatan merupakan aspek yang sangat penting dalam kehidupan manusia, diperlukan peran semua pihak untuk terus menumbuhkan kesadaran masyarakat, khususnya di Kecamatan Meurah Mulia, Kabupaten Aceh Utara, agar senantiasa menerapkan perilaku hidup bersih dan sehat dalam kehidupan sehari-hari