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The Marketing Potential Of Augmented Reality to Enhance Brand Attitude Abdan A. Kuncoro; Maria Apsari Sugiat; Muslim Amin
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 2 No. 1 (2025): February : Green Inflation: International Journal of Management and Strategic B
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v2i1.222

Abstract

The purpose of this study is to examine the impact of Augmented Reality (AR) application usage at IT Telkom Purwokerto on consumer brand attitudes. A total of 200 questionnaires were distributed, with 125 deemed suitable for analysis. The findings reveal that the use of the AR application significantly influences consumer attitudes towards the brand, particularly in terms of user experience, engagement, and perceived realism. The quality of the AR application is shown to have good reliability, and each dimension positively correlates with consumer attitudes. The perceived realism of the AR experience is a crucial factor in shaping positive consumer attitudes towards the brand. The study also identifies a significant relationship between AR application usage, consumer satisfaction, and brand loyalty. Practically, AR can aid IT Telkom Purwokerto in developing more effective marketing models. This study proposes a model to understand the effect of AR applications on positive consumer brand attitudes, assisting marketers in implementing more effective marketing strategies.
Edukasi Cuci Tangan yang Benar sebagai Upaya Hidup Bersih dan Sehat pada Siswa di SD Negeri 2 Meurah Mulia Kabupaten, Aceh Utara Muslim Amin; Debi Abellia
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 4 No. 2 (2025): Juni : SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/sewagati.v4i2.2181

Abstract

Clean and Healthy Living Behavior (CHLB) refers to health practices carried out consciously based on learning to promote individual and family health. One key component of CHLB is proper handwashing, a simple yet effective method for preventing infection. Handwashing helps mechanically remove dirt and microorganisms from the skin using soap and water. This community service project aimed to increase awareness of CHLB, particularly the importance of correct handwashing techniques among students at SD Negeri 2 Meurah Mulia. The objective was to assess the students' understanding of hand hygiene and evaluate the impact of health education on their behavior. A qualitative approach was used, gathering primary data through interviews and observations and secondary data through literature, journals, and case studies. Educational outreach was conducted using media such as PowerPoint presentations and videos to convey proper handwashing procedures. Initial observations revealed that most students had limited knowledge about the proper steps of handwashing and the critical moments to wash hands, such as before eating and after using the toilet. Many students washed their hands hastily and ineffectively. After the educational session, a significant improvement was noted. Students demonstrated a better understanding of correct handwashing techniques and showed more interest in practicing proper hygiene. Overall, this initiative successfully enhanced the students’ awareness and practice of clean and healthy living, particularly through the promotion of proper handwashing behavior in SD Negeri 2 Meurah Mulia, North Aceh Regency.
Hubungan Tingkat Pengetahuan dan Nilai Budaya Ibu terhadap Pemberian ASI Eksklusif pada Balita Usia 07-59 Bulan di Wilayah Kerja UPTD Puskesmas Geureudong Pase Kabupaten Aceh Utara Muslim Amin; Ahmad Fausi; Angga Afirza; Zul Rahmad; Syafiq Saputra Ariga; Anza Novaldi
Jurnal Ilmu Kedokteran dan Kesehatan Indonesia Vol. 5 No. 2 (2025): Juli: Jurnal Ilmu Kedokteran dan Kesehatan Indonesia
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jikki.v5i2.6003

Abstract

The incidence of stunting in Indonesia is quite high compared to other countries. Meanwhile, the prevalence of stunting data at the Geureudong Pase Health Center, North Aceh Regency, in 2023 is around 0.05% (North Aceh Health Office 2023). This study is a correlative descriptive research using a cross sectional approach. Data analysis using univariate was carried out descriptively to describe Maternal Age, Education, Occupation, and Income/month presented in the frequency distribution table. Bivariate analysis in this study used the Chi Square Correlation Test with α = 0.05. The results showed that 25 respondents (73.5%) had less and less knowledge of exclusive breastfeeding, a small proportion of 4 respondents (44.4%) had low knowledge in the category of lack of exclusive breastfeeding. Meanwhile, the results of the chi square test obtained a p-value of 0.003 (<0.05). Of the total 27 respondents with positive cultural values, 24 respondents (88.9%) provided exclusive breastfeeding with a low value, while only 3 respondents (11.1%) provided exclusive breastfeeding with good value. This shows that the majority of respondents with positive cultural values still have a lack of knowledge or practice in exclusive breastfeeding. Of the total 7 respondents with negative cultural values, only 1 respondent (14.3%) provided exclusive breastfeeding with a low value, while 6 respondents (85.7%) provided exclusive breastfeeding with a good value. A p-value of 0.000 indicates that there is a statistically significant relationship between cultural values and exclusive breastfeeding. A small P-value (less than 0.05) means that we can reject the zero hypothesis (no relationship) and accept an alternative hypothesis (there is a relationship). This study shows a significant relationship between cultural values and exclusive breastfeeding in the UPTD Region of the Geureudong Pase Health Center, North Aceh Regency.
Hubungan Pengetahuan dan Sikap Upaya Pencegahan Tubercolosis (TBC) di Wilayah Kerja Puskesmas Geureudong Pase Aceh Utara Muslim Amin; Ahmad Fausi
JURNAL RISET RUMPUN ILMU KEDOKTERAN Vol. 4 No. 1 (2025): April : Jurnal Riset Rumpun Ilmu Kedokteran
Publisher : Pusat riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrike.v4i1.4988

Abstract

This study examines the relationship between knowledge and attitudes towards tuberculosis (TB) prevention efforts in the working area of the Geureudong Pase Health Center. An observational study with a case control design was conducted during the period September–November 2024, involving 31 respondents. The characteristics of the respondents showed that the majority were 21 years old (69.8%), male (37.0%), had an elementary education (36.7%), and worked as farmers (76.6%). Data analysis includes univariate and bivariate analyses. Univariate analysis was carried out descriptively using a frequency distribution table to see the distribution of respondent characteristics and research variables. Meanwhile, bivariate analysis uses chi-square tests to determine the relationship between knowledge and attitudes and TB prevention efforts. The results of the study show that the level of knowledge has a significant impact on TB prevention efforts. Of the 30 well-informed respondents, only 1 respondent (3.8%) actually made effective prevention efforts. In contrast, as many as 25 respondents (96.2%) with a low level of knowledge had less prevention efforts. In addition, only 4 respondents (13.8%) had good prevention efforts overall. Statistical tests proved that there was a significant relationship between knowledge (p=0.000) and attitudes (p=0.000) towards TB prevention efforts. These findings show the need for educational interventions to increase public knowledge about TB and increase positive attitudes towards its prevention. Thus, increasing socialization and health education is an important step in efforts to control TB in the region.