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All Journal jurnal niara JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Journal of Economic, Bussines and Accounting (COSTING) IRJE (Indonesian Research Journal in Education) SEIKO : Journal of Management & Business SULTANIST: Jurnal Manajemen dan Keuangan Jurnal STEI Ekonomi Jurnal Ilmiah Manajemen Kesatuan International Journal Of Science, Technology & Management (IJSTM) Journal of Economics and Business UBS Interdisciplinary Social Studies Journal of Social Research Golden Ratio of Mapping Idea and Literature Format Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal Research of Social Science, Economics, and Management The Eastasouth Management and Business eProceedings of Management Enrichment: Journal of Multidisciplinary Research and Development International Journal of Management and Digital Business Digital Innovation : International Journal Of Management Green Inflation: International Journal of Management And Strategic Business Leadership International Journal of Economics, Business and Innovation Research Journal of Multidisciplinary Academic Business Studies International Journal of Accounting and Management Information Systems
Maria Apsari Sugiat
Universitas Telkom
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mechanical Engineering Public Health Social Sciences Transportation

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Pengaruh Social Media Marketing Activities Terhadap Purchase Intention Dengan Brand Image, Brand Awareness, Brand Equity Sebagai Variabel Intervening Pada Produk Skincare Avoskin Heni Muthia Utami; Maria Apsari Sugiat
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.3743

Abstract

Banyaknya remaja yang menggunakan produk perawatan kulit skincare menjadi topik menarik untuk dikaji, demikian juga sosial media Avoskin yang memiliki followers sosial media yang tergolong masih sedikit dibandingkan kompetitornya. Sehingga perlu dilakukan kajian penggunaan strategi sosial media marketing untuk pemasaran produk yang tujuanya untuk mengetahui seberapa besar pengaruh sosial media marketing terhadap pemasaran tersebut. Akibatnya, pelaku bisnis harus lebih banyak menggunakan strategi social media marketing untuk memasarkan produknya dan menjalankan proses bisnisnya di media sosial agar pelanggan ingin membeli produk Avoskin dan meningkatkan penjualan produk Avoskin. Tujuan dilakukannya penelitian ini adalah untuk mengetahui seberapa besar pengaruh social media marketing activities terhadap purchase intention Avoskin dengan brand awareness, brand image, dan brand equity sebagai variabel intervening. Kata Kunci: Aktivitas Pemasaran Media Sosial; Perawatan Kulit; Merek; Citra Merek; Kesadaran Merek; Ekuitas Merek; Pembelian; Minat beli
Pengaruh Social Media Marketing dan Brand Passion Terhadap Minat Beli Produk Vans di Indonesia Panji Addakhil Bangsa; Maria Apsari Sugiat
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.3813

Abstract

Seiring berjalannya waktu, fungsi sepatu terus berubah. Tidak hanya sepatu wanita, sepatu pria juga terus berkembang dari warna, desain hingga fungsi. Sepatu yang dulunya hanya sekedar sepatu kini menjadi ikon fashion. Sneakers semakin populer di kalangan masyarakat Indonesia. Vans menjadi salah satu produsen sepatu yang diminati oleh masyarakat Indonesia. Sneaker yang awalnya untuk sepatu olahraga, khususnya basket, kini bergeser ke sepatu serba guna yang bisa digunakan di berbagai situasi. Vans memanfaatkan social media untuk melakukan aktivitas promosi mereka. Penelitian ini bertujuan untuk mengetahui bagaimana social media marketing dan brand passion terhadap minat beli produk Vans di Indonesia. Metode pada penelitian ini menggunakan metode kuantitatif dengan teknik pengambilan data menggunakan survei kepada 393 responden yang akan dianalisis menggunakan structure equation model (SEM). Berdasarkan hasil penelitian konten yang dibuat oleh perusahaan berpengaruh signifikan terhadap konten yang dibuat oleh pengguna social media, namun konten yang dibuat oleh perusahaan dan pengguna social media berpengaruh tidak signifikan terhadap brand passions. Serta brand passion memiliki pengaruh signifikan terhadap minat beli. Kata Kunci: Sneakers, Vans, Social Media Marketing, Firm Created Content, User Generated Content, Brand Passion, Minat Beli. Abstract Over time, the function of shoes continues to change. Not only women's shoes, men's shoes also continue to develop from color, design to function. Shoes that used to be just shoes have now become fashion icons. Sneakers are increasingly popular among the people of Indonesia. Vans is one of the most popular shoe manufacturers in Indonesia. Shoes that were originally for sports shoes, especially basketball, have now shifted to versatile shoes that can be used in various situations. Vans use social media to carry out their promotional activities. This study aims to find out how social media marketing and brand passion affect the interest in buying Vans products in Indonesia. The method in this study uses quantitative methods with data collection techniques using surveys to 393 respondents who will be analyzed using the structural equation model (SEM). Results Based on research, content created by companies has a significant effect on content created by social media users, but content created by companies and social media users has no significant effect on brand passion. And brand passion has a significant influence on buying interest. Keywords: Sneakers, Vans, Social Media Marketing, Firm Created Content, User Generated Content, Brand Passion, Minat Beli.
PENGARUH BRAND EQUITY TERHADAP BRAND LOYALTY YANG DIMEDIASI OLEH CUSTOMER SATISFACTION : STUDI KASUS PADA XIBOBA Sucma, Fahrizal Alfaridzi; Sugiat, Maria Apsari
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 2 (2023): Edisi Mei - Agustus 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i2.3021

Abstract

Pada era saat ini, makanan dan minuman menjadi kebutuhan pokok yang harus terpenuhi. Oleh karena itu bisnis di sektor makanan dan minuman menjadi salah satu faktor pertumbuhan pendapatan yang kuat selama beberapa tahun terakhir. BPS (Badan Pusat Statistik) menginformasikan bahwa industri makanan dan minuman mengalami peningkatan setiap tahunnya sebesar 8,56%. Dengan berkembangnya bisnis disektor makanan dan minuman menjadi salah satu tren bisnis, salah satunya adalah tren minuman boba. Indonesia telah meraih peringkat pertama pada pasar minuman boba di Asia Tenggara. Salah satu merek yang menawarkan minuman boba adalah Xiboba yang telah berdiri sejak 2019. Namun, berdasarkan data yang diperoleh, Xiboba masih berada di peringkat kedua setelah merek Chatime. Hal tersebut menunjukkan bahwa konsumen masih belum menjadikan Xiboba sebagai pilihan pertama dan belum terciptanya loyalitas merek dalam diri konsumen. Tujuan dilakukannya penelitian ini untuk mengetahui pengaruh Brand Equity terhadap Brand loyalty pada Xiboba, yang memiliki variabel intervening Customer satisfaction. Penelitian ini merupakan penelitian kuantitatif dengan mengumpulkan data melalui kuesioner dan menganalisis data dengan SEM-PLS yang diolah dengan software SmartPls 3.2.9. Pengambilan teknik sampling yang dilakukan ialah non-probability sampling dengan teknik purposive sampling. Oleh karena itu, sampel khusus yang dibutuhkan dalam penelitian ini adalah 385 responden. Hasil dari penelitian ini menjelaskan bahwa variabel Consumer Based Brand Equity (CBBE) yaitu Perceived quality, Perceived value of cost, Brand identification, Brand trust, dan Lifestyle-congruence memiliki pengaruh terhadap Customer satisfaction. Faktor yang memiliki pengaruh positif dan signifikan adalah Perceived quality dan Brand identification dengan T-Statistic sebesar 4.006 dan 3.623.
The Effect of Electronic Customer Relationship Management on Customer Satisfaction mediated by Customer Experience at Telkomsel Company Ibrahim Hanif; Maria Apsari Sugiat
International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In today's digital age, the internet significantly influences communication and information access, enabling companies to better understand and measure consumer behavior. This research assesses the influence of Electronic Customer Relationship Management (E-CRM) on customer satisfaction, with Customer Experience acting as an intermediary element. A quantitative, causal approach was employed, with data collected from 385 Telkomsel customers using the MyTelkomsel application. Primary data was gathered through Google Forms, while secondary data was sourced from websites, journals, and previous studies Partial Least Squares (PLS) The data analysis included the use of Structural Equation Modeling (PLS-SEM), which encompassed the Outer Model, Inner Model, and bootstrapping tests. The results indicate that Customer Experience has the greatest impact on boosting Customer Satisfaction at Telkomsel. To enhance Customer Satisfaction, the study suggests that Telkomsel should focus on improving Customer Experience. Future research should consider different industries to facilitate comparative studies.
Analysis of Factors Influencing Customer Satisfaction and Its Impact on Mobile Banking Customer Loyalty Felix, Modefica Adelina; Sugiat, Maria Apsari
International Journal of Management and Digital Business Vol. 3 No. 2 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijmdb.v3i2.1117

Abstract

Various studies have tested customer satisfaction factors in mobile banking services that have a direct influence on loyalty. The main objective of this study is to determine customer satisfaction factors in Mobile Banking Service Quality (MBSQ) services that have a direct and indirect influence on customer loyalty. This study uses a quantitative method approach, the research type design uses descriptive and verification, in testing the research model using the Structural Equation Model Partial Least Square (SEM-PLS) approach. The results of the study show that expense, security, responsiveness, relative advantage, and convenience factors have a direct effect on customer satisfaction, the findings of this study confirm that costs have an indirect effect on customer loyalty through customer satisfaction. Customer satisfaction becomes a process or helps transmit service quality to loyalty in the banking industry. The benefits of this research provide benefits both theoretically and in managerial practice, this research can enrich knowledge related to digital-based banking service marketing strategies, so that it has an impact on customer satisfaction and loyalty, and can increase sustainable competitiveness for the company.
Pengaruh Social Media Marketing Terhadap Purchase Intention Dengan Mediasi Trust Dan Purchase Value Pada Konsumen Produk Furnitur Di Indonesia Ismail, Muhammad Ravi; Maria Apsari Sugiat; Agus Achmad Suhendra
Jurnal Niara Vol. 17 No. 3 (2025): Januari
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS LANCANG KUNING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/niara.v17i3.25622

Abstract

Penelitian ini mengkaji pengaruh social media marketing terhadap purchase intention konsumen produk furnitur di Indonesia dengan mediasi trust dan purchase value. Fenomena kesenjangan antara tingginya engagement media sosial dan rendahnya konversi penjualan menjadi latar belakang penelitian, seperti yang terlihat pada kasus All For Work dimana peningkatan followers dari 15.852 menjadi 17.852 tidak berkorelasi dengan peningkatan penjualan. Menggunakan pendekatan kuantitatif dengan metode survei, penelitian melibatkan 400 responden yang dipilih melalui teknik random sampling. Analisis data menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) dengan SmartPLS 4.0. Hasil penelitian menunjukkan bahwa entertainment dan interaction memiliki pengaruh positif signifikan terhadap trust (β=0.437 dan β=0.445) dan perceived value (β=0.312 dan β=0.530). Trust dan perceived value terbukti memediasi hubungan antara social media marketing dan purchase intention dengan koefisien masing-masing 0.281 dan 0.710. Model penelitian menjelaskan 90.1% variasi dalam purchase intention, mengindikasikan bahwa strategi pemasaran media sosial yang memadukan aspek hiburan dan interaksi, serta mampu membangun kepercayaan dan nilai yang dirasakan konsumen, sangat efektif dalam mendorong niat pembelian produk furnitur. Penelitian ini memberikan kontribusi penting bagi pengembangan strategi pemasaran digital dalam industri furnitur Indonesia
Evaluation of Customer Satisfaction on Indonesian Banking Chatbot Services After the COVID-19 Pandemic Yuda Pramana; Maria Apsari Sugiat; Anton Mulyono Azis
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol. 11 No. 1 (2024): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v11i1.12590

Abstract

This study evaluates the variables influencing users' satisfaction with Indonesian Banking Chatbots after the COVID-19 outbreak. The study examined several factors, including system quality, information quality, service quality, perceived value, and situational factors. All of these were examined using purpos-ive sampling to obtain information from 161 respondents. According to the research criteria, participants had to be DKI Jakarta locals and have used Banking Chatbot services before. The sample size was calculated using the G*Power approach. The influence of each variable on customer satisfaction with Banking Chatbot services was examined, with an intention to use serving as an intervening variable. After gathering the data, the results were analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM 4.0). The study's findings indicate that situational factors and perceived value elements indirectly but positively influence consumer satisfaction, while intention to use has a direct and positive influence. By focusing on these aspects and associated indications, Indonesia's banking management can utilize this model to improve customer satisfaction and intention in using Chatbot services.
Analysis of Factors Influencing Consumer Behavioral Intention towards Lifestyle Feature on Indonesian Mobile Banking Hermawan, Dimas; Maria Apsari Sugiat
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol. 11 No. 1 (2024): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v11i1.12591

Abstract

Banking companies are actively pursuing digital transformation to increase market share and meet customer needs. One such initiative is the integration of lifestyle features within mobile banking plat-forms. However, these efforts are challenged by low adoption rates and customer resistance. This research aims to determine the factors that affect consumers' decisions to embrace “Sukha” as a lifestyle feature. The research framework utilized a modified UTAUT-2 with purposive sampling techniques and GPower software; a total of 177 respondents were obtained. Based on analysis using the Structural Equa-tion Model – Partial Least Square (SEM-PLS), it was found that Habit, Epistemic Value, and Perceived Security have a positive and significant influence on the inclination to use, and the intention to use Sukha have a positive and significant influence on its use. Through Multi Group Analysis, it was found that age, income, and gender generally do not significantly impact the desire to use the features. In the end, this study implies that the banking sector needs to foster habitual use among customers by choosing the appropriate merchants, consistently guaranteeing transaction security, and stimulating consumer curiosity with popular or trending services.
PENGEMBANGAN SDM UNGGUL BERBASIS COLLABORATIVE STRATEGIC MANAGEMENT Sugiat, Maria Apsari
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 8 No. 1 (2020): Juni
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v8i1.175

Abstract

Perubahan paradigma dari Human Resources menjadi Human Capital Development di era digital saat ini, mengharuskan terjadinya sinergi diantara pemangku kepentingan dalam membangun negara. Sehubungan dengan cita-cita membangun keberlanjutan masyarakat yang unggul, terdapat dua pendekatan yang berbeda dalam pelibatan pemangku kepentingan untuk mengimplementasikan rencana yang sukses, yaitu partisipasi dan kemitraan. Dua hal ini bentuk kolaborasi yang berbeda, perlu disesuaikan dengan kondisi daerah seperti potensi SDM, potensi infrastruktur, dan potensi lainnya. Jenis pendekatan kemitraan dan kolaborasi menjadi pendekatan yang sangat ideal untuk rencana keberlanjutan masyarakat. Terutama tingkat keterlibatan yang tinggi dari pemangku kepentingan organisasi, seperti pemerintah daerah bekerjasama dengan para pemangku kepentingan dalam insiatif membangun SDM berkelanjutan. Sehingga perlu muncul collaborative strategic management dalam melibatkan pengambilan keputusan dan strategi bersama untuk memasukan ide-ide dari berbagai pemangku kepentingan ke dalam pengembangan rencana keberlanjutan masyarakat. Rencana ini melibatkan mitra utama dalam mengimplementasikan dan berkomitmen terhadap tujuan koletif dan tindakan yang akan dilaksanakan Bersama. Tujuan dalam penelitian ini bagaimana membangun SDM unggul baik dari private sector maupun public sector melalui pendekatan collaborative strategic management dan pendekatan human capital development, dengan menghasilkan beberapa temuan dan rekomendasi. Penelitian ini menggunakan metode deskriptif eksploratif, memanfaatkan data literatur dan data-data yang ada dilapangan baik online maupun offline. Hasil penelitian ini adalah rekomendasi pola kemitraan dalam meningkatkan kemampuan sumber daya manusia unggul termasuk melibatkan pemangku kepentingan melalui collaborative strategic management, agar mencapai tujuan yang kolektif dan maju bersama. 
Analysys Of The Influence Of Service Quality And Customer Satisfaction At Customer Loyalty And Corporate Image In Tge Company It Service Delivery Pt Xyz Fahmirakhman Abdullah, Reyhan; Apsari Sugiat, Maria
International Journal of Science, Technology & Management Vol. 6 No. 1 (2025): January 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i1.1229

Abstract

This research explores a number of factors that contribute to customer loyalty and corporate image in the context of IT services. Regression analysis was used to evaluate the relationship between the variables of service quality and customer satisfaction with customer loyalty and corporate image. This research provides important implications for the management of PT XYZ in improving service quality and customer satisfaction to strengthen customer loyalty and improve the company's image. Therefore, recommendations are given to improve service strategies and customer relationship management to maintain and increase customer loyalty and improve the company's image in the IT service industry.
Co-Authors Abdan A. Kuncoro Ade Setiawan Agus Achmad Suhendra Amay, Duta Anggardajaya, Moh. Ramadhan Anton Mulyono Azis Anwar, Nadila Sandrina Athilayusa, Avania Dimas Hermawan, Dimas Fachrizal, Fiqhi Fadillah Sutrisno Fahlevi, Agam Aulia Fahmirakhman Abdullah, Reyhan Felix, Modefica Adelina Fiqhi Fachrizal Heni Muthia Utami Hidayah , Riski Taufik Hidayati, Eva Laela Ibrahim Hanif Irni Yunita Ismail, Muhammad Ravi Lia Yuldinawati Made Wirawan, Made Marieski, Tikki Capriati Maya Ariyanti Maya Aryanti Muslim Amin Panji Addakhil Bangsa Pratama, Christophorus Aditya Sunu Putro, Christophorus Bagus Ratnanto Rashad, Feroz Dinu RM, Andi Ade Rufiani Septian, Enjar Dwi Setyowati, Devi Sucma, Fahrizal Alfaridzi vika, anindya Wicaksono, Priambodo Adi Yuda Pramana Yunanto, Wahyu Yunishafira, Affiya